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Yesterday I wrote about history bracing to repeat itself by forcing developers to pick one widget API over another for social networks like LinkedIn, Facebook, MySpace, and others. Facebook is the only platform that has a truly open API for widg…

Which leads us to a big question: Is MySpace really going to let any developer host code on its servers, or are will the NewsCorp lawyers limit MySpace application development to professional programming outfits? Right now, Facebook’s system is rough on the amateurs, but it at least gives them a chance to try to compete with the big boys.

If MySpace does allow the amateurs into its application-space, MySpace-provided hosting will allow the very small developers that can’t afford their own servers to get into the application game. Whether that’s a good thing remains to be seen. We’ve all seen what nightmares the hordes of amateur designers on MySpace produce — imagine the mess that an army of MySpace-loving amateur programmers might make.

(I am concerned though, that MySpace may see hosting application-code simply as a security measure: if so, they’ll probably skimp on the upfront security in their API. MySpace is great at misprioritizing.)

As for “app fatigue,” I think it’ll affect programmers more than users. It’s unlikely that many programmers will want to port their applications to every social network with platforms. Most of them will probably create apps for Facebook and/or MySpace, then decide the other networks aren’t worth the effort. MySpace’s platform announcement probably hurts Linkedin and Hi5 more than it does Facebook.

Hah! What a disaster in the making. Who are the ad wizards who came up with that one?

But will it result in app fatigue for the users? Is it too much too soon?

comments appreciated!

MySpace is gearing up to launch MySpace Platform, according to a number of third party developers who’ve been contacted for input on the product. While this has been rumored since June, this is the first indication that the service is preparing to ac…

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Your argument rests on the current brokenness/imaturity of non-search driven advertising on the web. I know when I’m cruising around TechTarget.com, Economist.com, there are $150 CPM ads touting multi-core HP bladecenters. And the campaign managers for those advertisers aren’t stupid. They buy ad space that hits their clickthrough targets.

Similarly, the advertising provider who can sell me a bundle of “1m impressions of ivy-league graduates who live in San Francisco” or “500k impressions of BMW” in an automated, graunular fashion (e.g., like Google keyword buys, but for humans, not keywords), will be in a strong, strong position. Oracle and Patek Phillipe do not buy the back cover of the Economist every month because they like to lose money.

So yes, MySpace users clicks “Punch The Monkey” and “Dancing Mortgage Cowboy” ads, and that’s what wins right now. But please don’t use the current sad state of CPM targeting as a reason to dismiss the value of aggregating together a monstrous mass of high value attention.

Tom Anderson is their king!
http://freemyspace.com/?q=node/2
“I am as anti-social as they come”

Tom, Dewolfe. If you guys don’t come up here and see this, you’re going to kick yourselves next year. Call me today before 5PM EST.

From this post:

“And in a big change in strategy for MySpace, developers will be able to serve their own advertising within their applications, and keep 100% of the revenue (Facebook also allows this).”

From Facebook App developer TOS:

“Applications that may be displayed on “user profile” pages or other pages of the Facebook Site (i.e., as opposed to pages served by a developer or other third party) may not include advertisements or paid promotional content of any kind, or any web search functionality of any kind…”

Is MySpace going to lead frog facebook and entice developers by allowing them to potentially make real money?

Sheesh. Wake up and smell the keywords. Thousands of MySpace resource sites are already monetizing those “losers” and some are doing so to the tune of $70,000 per month.

Re: “MySpace users are usually the introverted, geeky, loser, low self confidence, non mainstream, wierd types.”

Does this refer to all the big name rock bands as well who have MySpace pages? Or are they excluded from your sweeping generalization? Also, with all this hullabaloo about the exodus from MySpace to Facebook, I guess the Facebook demographic is now also filling up with the “introverted, geeky, loser, low self confidence, non mainstream, wierd types”, eh? (*chuckle*)… Maybe Facebook should start screening applicants to make sure ex-MySpacers don’t ruin the neighbourhood…. hee hee… :o)

As for comparing Facebook to MySpace… Apples and oranges. On Facebook you basically only connect with friends you already have. On MySpace you connect with current friends and you easily make new ones.

As for app development on MySpace, right on. Go MySpace go. Great news!