Comments on: AdBidCentral Launches Futures Marketplace For Advertising http://www.techcrunch.com/2007/10/09/adbidcentral-launches-futures-marketplace-for-advertising/ Startup and Technology News Sun, 12 Oct 2008 23:24:32 +0000 http://wordpress.org/?v=2.5.1 By: Alex http://www.techcrunch.com/2007/10/09/adbidcentral-launches-futures-marketplace-for-advertising/#comment-1667569 Alex Wed, 10 Oct 2007 05:09:56 +0000 http://www.techcrunch.com/2007/10/09/adbidcentral-launches-futures-marketplace-for-advertising/#comment-1667569 I think the value of ad agencies will shift to one of expertise. As companies shift their ad budgets more and more online, an agency's value will arise from its ability to research the multitude of options and hone in on the best one for a particular campaign. It's true that it's becoming far easier for individuals to conduct, pinpoint and track their own campaigns, but though this can be accomplished with relative ease these days, it probably requires more expertise to run an effective digital advertising campaign than an old media one. Most businesses cannot afford to hire an online media expert to manage their ad budgets, nor do most individuals involved in the day to day runnings of such businesses have the time to research the internet thoroughly enough to know where the best value for dollar advertising exists. A good, knowledgeable agency has never been more important in the advertising game than now. And as more and more publishers begin to compete for the cyberdollar, this importance will only increase. I'm not an ad agent, by the way. I'm involved in traditional print media. But the more I poke my nose into the field of digital advertising, the more I think I should start an agency that would make a difference to the small to mid size businesses out there who could be saving a fortune, compared to what they're spending in print these days. I think the value of ad agencies will shift to one of expertise. As companies shift their ad budgets more and more online, an agency’s value will arise from its ability to research the multitude of options and hone in on the best one for a particular campaign.
It’s true that it’s becoming far easier for individuals to conduct, pinpoint and track their own campaigns, but though this can be accomplished with relative ease these days, it probably requires more expertise to run an effective digital advertising campaign than an old media one.
Most businesses cannot afford to hire an online media expert to manage their ad budgets, nor do most individuals involved in the day to day runnings of such businesses have the time to research the internet thoroughly enough to know where the best value for dollar advertising exists.
A good, knowledgeable agency has never been more important in the advertising game than now. And as more and more publishers begin to compete for the cyberdollar, this importance will only increase.
I’m not an ad agent, by the way. I’m involved in traditional print media. But the more I poke my nose into the field of digital advertising, the more I think I should start an agency that would make a difference to the small to mid size businesses out there who could be saving a fortune, compared to what they’re spending in print these days.

]]> By: David Litsky http://www.techcrunch.com/2007/10/09/adbidcentral-launches-futures-marketplace-for-advertising/#comment-1667530 David Litsky Wed, 10 Oct 2007 04:31:00 +0000 http://www.techcrunch.com/2007/10/09/adbidcentral-launches-futures-marketplace-for-advertising/#comment-1667530 Who is regulating the market, AdBidCentral? Who is regulating the market, AdBidCentral?

]]> By: Steve Ballmer http://www.techcrunch.com/2007/10/09/adbidcentral-launches-futures-marketplace-for-advertising/#comment-1667405 Steve Ballmer Wed, 10 Oct 2007 02:34:13 +0000 http://www.techcrunch.com/2007/10/09/adbidcentral-launches-futures-marketplace-for-advertising/#comment-1667405 http://fakesteveballmer.blogspot.com Sorry but we are taking over ads! We are 'hell-bent' on succeeding in ads ... We just had our FAD (Financial Analysts Day) in Redmond, Wash; and what a FAD we had! I threw out a couple of crowd pleasing zingers, like I tend to do and the crowd of employees went crazy! Doing my patented "preacher karate chop" in the air, I whipped arround and screamed:"We are hell-bent and determined to allocate the talent! the resources! the money! the innovation to absolutely become a powerhouse in the ad business! Say yeeees!" Ray Ozzie and Bill did a little dance in the aisle. I then did a linebacker stance and exclaimed: "We are tackling disruptive technology changes head-on, namely the shift to advertising-supported Web services!" Then I stomped on a styrofoam Google logo! The crowd was going ape! I wound it up with the old pep-rally arm wave while chanting: "We are going to be an advertising com-pa-ny, and we are going to be a devices com-pa-ny!" The whole crowd joined in; "We are going to be an advertising com-pa-ny, and we are going to be a devices com-pa-ny!" "We are going to be an advertising com-pa-ny, and we are going to be a devices com-pa-ny!" "We are going to be an advertising com-pa-ny, and we are going to be a devices com-pa-ny!" I did my running skip (high fiving everyone) off stage ..... Whew! That was some FAD! http://fakesteveballmer.blogspot.com

Sorry but we are taking over ads!
We are ‘hell-bent’ on succeeding in ads …
We just had our FAD (Financial Analysts Day) in Redmond, Wash; and what a FAD we had!
I threw out a couple of crowd pleasing zingers, like I tend to do and the crowd of employees went crazy!

Doing my patented “preacher karate chop” in the air, I whipped arround and screamed:”We are hell-bent and determined to allocate the talent! the resources! the money! the innovation to absolutely become a powerhouse in the ad business! Say yeeees!”
Ray Ozzie and Bill did a little dance in the aisle.

I then did a linebacker stance and exclaimed:
“We are tackling disruptive technology changes head-on, namely the shift to advertising-supported Web services!” Then I stomped on a styrofoam Google logo!
The crowd was going ape!

I wound it up with the old pep-rally arm wave while chanting:
“We are going to be an advertising com-pa-ny,
and we are going to be a devices com-pa-ny!”
The whole crowd joined in;
“We are going to be an advertising com-pa-ny,
and we are going to be a devices com-pa-ny!”
“We are going to be an advertising com-pa-ny,
and we are going to be a devices com-pa-ny!”
“We are going to be an advertising com-pa-ny,
and we are going to be a devices com-pa-ny!”

I did my running skip (high fiving everyone) off stage …..
Whew! That was some FAD!

]]> By: Sean McBride http://www.techcrunch.com/2007/10/09/adbidcentral-launches-futures-marketplace-for-advertising/#comment-1667404 Sean McBride Wed, 10 Oct 2007 02:34:04 +0000 http://www.techcrunch.com/2007/10/09/adbidcentral-launches-futures-marketplace-for-advertising/#comment-1667404 "AdBidCentral powers sales of futures-oriented premium display advertising on top comScore-rated publisher sites with a patent-pending futures marketplace platform that aims to make forecast buying and selling of premium display digital media 'easy, efficient and intuitive.'" That's one sentence. I wish I still remembered how to make sentence diagrams from high school. Soooooo many (marketing-drivel) modifiers. “AdBidCentral powers sales of futures-oriented premium display advertising on top comScore-rated publisher sites with a patent-pending futures marketplace platform that aims to make forecast buying and selling of premium display digital media ‘easy, efficient and intuitive.’”

That’s one sentence. I wish I still remembered how to make sentence diagrams from high school. Soooooo many (marketing-drivel) modifiers.

]]> By: isedb.com http://www.techcrunch.com/2007/10/09/adbidcentral-launches-futures-marketplace-for-advertising/#comment-1667334 isedb.com Wed, 10 Oct 2007 01:08:26 +0000 http://www.techcrunch.com/2007/10/09/adbidcentral-launches-futures-marketplace-for-advertising/#comment-1667334 <strong>AdBidCentral Launches Futures Marketplace For Advertising...</strong> AdBidCentral has today launched its futures marketplace for “premium guaranteed display advertising” after a private beta test which commenced earlier this year.... AdBidCentral Launches Futures Marketplace For Advertising…

AdBidCentral has today launched its futures marketplace for “premium guaranteed display advertising” after a private beta test which commenced earlier this year….

]]> By: Big Ideas http://www.techcrunch.com/2007/10/09/adbidcentral-launches-futures-marketplace-for-advertising/#comment-1667312 Big Ideas Wed, 10 Oct 2007 00:38:03 +0000 http://www.techcrunch.com/2007/10/09/adbidcentral-launches-futures-marketplace-for-advertising/#comment-1667312 YOu have to realize that at some point all the ad networks will be commoditized exchanges - like the stock exchanges now. Why one company chooses to list on NYSE vs Nasdaq now are same reasons advertisers choose Adwords over Overture. What users will need are systems to choose where the best spots are in real time. Once that can be done, then futures can be built against that 'trading' data. Thats how a true futures market will come into existence. Future costs need to be reflected in todays prices and vice versa. YOu have to realize that at some point all the ad networks will be commoditized exchanges - like the stock exchanges now. Why one company chooses to list on NYSE vs Nasdaq now are same reasons advertisers choose Adwords over Overture. What users will need are systems to choose where the best spots are in real time. Once that can be done, then futures can be built against that ‘trading’ data. Thats how a true futures market will come into existence. Future costs need to be reflected in todays prices and vice versa.

]]> By: Voices http://www.techcrunch.com/2007/10/09/adbidcentral-launches-futures-marketplace-for-advertising/#comment-1667297 Voices Wed, 10 Oct 2007 00:22:17 +0000 http://www.techcrunch.com/2007/10/09/adbidcentral-launches-futures-marketplace-for-advertising/#comment-1667297 This is the area AdBrite should have tapped into years ago, aggregating PPC data and comparing its performance against alternative online marketing channels like podcast advertising or video ads. This is the area AdBrite should have tapped into years ago, aggregating PPC data and comparing its performance against alternative online marketing channels like podcast advertising or video ads.

]]> By: GeoActive Group USA http://www.techcrunch.com/2007/10/09/adbidcentral-launches-futures-marketplace-for-advertising/#comment-1667271 GeoActive Group USA Tue, 09 Oct 2007 23:54:46 +0000 http://www.techcrunch.com/2007/10/09/adbidcentral-launches-futures-marketplace-for-advertising/#comment-1667271 It's an interesting business model. Also, given the prior announcement of the DoubleClick Advertising Exchange (which appears to be a similar concept), I'm wondering where advertising agencies continue to add value going forward. Seems like the traditional ad agency is being squeezed from all sides. It’s an interesting business model. Also, given the prior announcement of the DoubleClick Advertising Exchange (which appears to be a similar concept), I’m wondering where advertising agencies continue to add value going forward.

Seems like the traditional ad agency is being squeezed from all sides.

]]> By: Big Ideas http://www.techcrunch.com/2007/10/09/adbidcentral-launches-futures-marketplace-for-advertising/#comment-1667269 Big Ideas Tue, 09 Oct 2007 23:49:27 +0000 http://www.techcrunch.com/2007/10/09/adbidcentral-launches-futures-marketplace-for-advertising/#comment-1667269 This is the tip of the iceberg. There will be a full exchange or ECN for keywords and clicks. People will be able to monitor all the networks and buy keywords, impressions and clicks like they would a stock. If Overture has the cheapest CPC for "car rentals" then I could immediately lock that in. If I want to gaurantee myself impressions or clicks at $.25 in March, then I can lock that in now. And best yet, for CPA networks, I could lock in user activities (!!) in advance. So if Im an auto parts store, I could lock in 20 clicks or calls for March and if I know what my avg conversion rate is and revenue per purchase is I could lock in revenues. Heady stuff... This is the tip of the iceberg. There will be a full exchange or ECN for keywords and clicks. People will be able to monitor all the networks and buy keywords, impressions and clicks like they would a stock. If Overture has the cheapest CPC for “car rentals” then I could immediately lock that in. If I want to gaurantee myself impressions or clicks at $.25 in March, then I can lock that in now. And best yet, for CPA networks, I could lock in user activities (!!) in advance. So if Im an auto parts store, I could lock in 20 clicks or calls for March and if I know what my avg conversion rate is and revenue per purchase is I could lock in revenues. Heady stuff…

]]> By: astro http://www.techcrunch.com/2007/10/09/adbidcentral-launches-futures-marketplace-for-advertising/#comment-1667267 astro Tue, 09 Oct 2007 23:48:52 +0000 http://www.techcrunch.com/2007/10/09/adbidcentral-launches-futures-marketplace-for-advertising/#comment-1667267 I second #3. Making one line statements without the faintest effort to provide some critical analysis and placing a link (we all know we can click your name) is totally worth a flogging. Do not take advantage of TC, just cause you can. thank you I second #3. Making one line statements without the faintest effort to provide some critical analysis and placing a link (we all know we can click your name) is totally worth a flogging. Do not take advantage of TC, just cause you can.
thank you

]]> By: jackmayhofferr http://www.techcrunch.com/2007/10/09/adbidcentral-launches-futures-marketplace-for-advertising/#comment-1667228 jackmayhofferr Tue, 09 Oct 2007 23:26:00 +0000 http://www.techcrunch.com/2007/10/09/adbidcentral-launches-futures-marketplace-for-advertising/#comment-1667228 @ #1 stop spamming TC comments. It is lame TC - do you guys have ANY quality control at all? @ #1

stop spamming TC comments. It is lame

TC - do you guys have ANY quality control at all?

]]> By: Sam http://www.techcrunch.com/2007/10/09/adbidcentral-launches-futures-marketplace-for-advertising/#comment-1667183 Sam Tue, 09 Oct 2007 22:44:29 +0000 http://www.techcrunch.com/2007/10/09/adbidcentral-launches-futures-marketplace-for-advertising/#comment-1667183 An eBay of online advertising? An eBay of online advertising?

]]> By: phenom http://www.techcrunch.com/2007/10/09/adbidcentral-launches-futures-marketplace-for-advertising/#comment-1667170 phenom Tue, 09 Oct 2007 22:34:16 +0000 http://www.techcrunch.com/2007/10/09/adbidcentral-launches-futures-marketplace-for-advertising/#comment-1667170 Do they have anything for publishers ? http://vidsonly.blogspot.com Do they have anything for publishers ?

http://vidsonly.blogspot.com

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