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October 8, 2007

YouTube Videos Coming To Google Adsense

Duncan Riley

28 comments »

Google will start offering YouTube videos as part of the Adsense Program starting Tuesday, according to several reports.

The Adsense “Video units” will display two kinds of advertising, ads contextual to the site and ads contextual to the video being played. Adsense users will not be able to pick from any YouTube video, but only videos from content providers who have signed an agreement with YouTube. Any revenue earned on the video will be split three ways between the site owner, content creator, and Google itself.

Although Google has previously offered video advertising on Adsense, and YouTube has previously been experimenting with video advertising, the new offering will be the first time Google has blended ads with YouTube content for display on third party affiliated sites.

The natural conclusion is that the move is part of Google’s efforts to get better returns from YouTube following their acquisition of the web’s most popular video sharing site in October 2006 for $1.65 billion. Without being able to test the variety of content being offered by Adsense it’s difficult to know how the new offering will be received, however anything that provides additional revenue options for website and blog owners can’t be a bad thing.

Update: Google has now posted about the program here. Video as below.

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This entry was posted on Monday, October 8th, 2007 at 9:14 pm and is filed under Company & Product Profiles. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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Comments

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  1. Chris Jacobson

    October 8th, 2007 at 9:21 pm

    Google is getting way too far ahead of itself on this one. I’m still waiting for Yahoo Publisher Network to come out of beta.

  2. Deals and Coupons

    October 8th, 2007 at 9:30 pm

    So I can show Youtube videos and get paid for them? Good stuff.

  3. Jim Kukral

    October 8th, 2007 at 9:52 pm

    HUGE news. Remember, the only people who can make money by showing videos is YouTube partners. You can’t be a partner unless you have high-quality videos.

    On the flip side, yes, it appears that anyone with Adsense will be able to embed those ads into their sites/blogs.

    This move means BIG bucks for those YouTube partners. More here.

    http://www.jimkukral.com/syndi.....ublishers/

  4. Josh Walsh

    October 8th, 2007 at 9:54 pm

    I’m not surprised by this move, in fact I’m surprised it hasn’t already happened. It’s a perfectly legitimate move to monetize further.

  5. Mike B

    October 8th, 2007 at 10:04 pm

    The interesting thing is this really has nothing to do with the YouTube acquisition. Since viewers are viewing the videos on sites other than YouTube and the content is “high quality” from providers who specifically partnered with Google, this could have easily been done via the existing Google video and adsense infrastructure.

    For Google to get value out of YouTube, they’d have to monetize the massive YouTube content via adsense or push more ads directly on YouTube.

  6. Shawn Collins

    October 8th, 2007 at 10:29 pm

    Mike B - this has everything to do with the YouTube acquisition.

    The people are at YouTube - they were never in mass at Google Video.

    Details on the launch http://blog.affiliatetip.com/a.....ate-video/

  7. Mike B

    October 8th, 2007 at 10:41 pm

    Shawn, check again. This has nothing to do with “the people” since the videos are being shown on adsense partner sites (i.e. not on youtube.com) and the content will come from content creators who’ve signed deals with google (i.e. not the masses uploading content to youtube.com). Tell me how this wouldn’t have happened if google hadn’t bought youtube? This was a natural progression from google video & adsense.

  8. Daryn

    October 8th, 2007 at 10:54 pm

    More information is available, direct from the horse’s mouth, in the Adsense support section:

    https://www.google.com/adsense/support/bin/topic.py?topic=12182&sourceid=aso&subid=us-en-et_faqvublogannounce&medium=link

  9. Ronald Lewis

    October 8th, 2007 at 10:54 pm

    Who cares what it has to do with. It’s Google’s asset and they do whatever they please.

  10. B.Ackles

    October 8th, 2007 at 11:08 pm

    I posted a comment a few weeks ago. As if we all couldn’t see this coming… Too bad splitting revenue two ways is already a pittance. I can only imagine a three way split.

  11. Frank Sinton

    October 8th, 2007 at 11:14 pm

    This is great! I am glad that Google/YouTube is moving forward with a 3-way split. This will help YouTube out even more, as YT’s growth was really fueled by embeds.

    As a video hyper-aggregator, I’ve talked to several major video sharing sites about rev share agreements. Many refuse to do this (and some agree - such as Revver who give 20% to site publishers). This will most likely change a lot of their minds. :)

    Regards,
    -Frank
    http://www.mefeedia.com

  12. Myo Kyaw Htun

    October 9th, 2007 at 2:36 am

    Not available for Thailand. :(

  13. Mike

    October 9th, 2007 at 5:07 am

    Question - How do you become a YouTube Partner?

    Next Question - How does a website owner or blogger know what video they will be showing? Can I embed any Youtube video with ads, on my site and make a cut of the revenue????

  14. bob cobb

    October 9th, 2007 at 5:21 am

    It says:
    head for the AdSense Setup tab. Click the video units
    but when I go into my account i dont have that option. Is this only for certain people right now? I’m in the US

  15. Dan Schawbel

    October 9th, 2007 at 6:09 am

    I saw this one coming.

  16. Nick

    October 9th, 2007 at 6:38 am

    So does the person who created the video content get paid when someone just watches the video on someones website or does the viewer have to click the related link?

    What are the qualifications to be a content provider on youtube? Do you have to be some big budgeted company with access to panovision cameras and a keygrip or can any joe with a cellphone camera do it?

  17. Shawn Collins

    October 9th, 2007 at 6:54 am

    Mike B -

    Yes, the videos will be on the sites of AdSense publishers, but they will carry the YouTube brand, which is strong with the public.

    Why do you think Google bought YouTube if they thought they had sufficient brand equity in Google Video?

  18. Mike B

    October 9th, 2007 at 7:20 am

    Shawn, my point is the YouTube brand is irrelevant in this release. Obviously, Google bought YouTube since YouTube had the users whereas Google Video did not.

    I’m just saying that this release is not monetizing YouTube. This AdSense + Video could have and probably would have happened even if YouTube was never purchased. The YouTube brand isn’t really gaining them anything here.

  19. Shawn Collins

    October 9th, 2007 at 7:53 am

    > The YouTube brand isn’t really gaining them anything here.

    OK - we just disagree here. Personally, I think Joe Average is more likely to watch a video that has the YouTube logo on it.

  20. Alvin Phang

    October 9th, 2007 at 8:17 am

    COOL stuff when will it be released online?

  21. phenom

    October 9th, 2007 at 8:53 am

    Nice move by google, I m surprised they have declared it so late. Anyways waiting to try it out
    http://vidsonly.blogspot.com

  22. Steve Ballmer

    October 9th, 2007 at 9:22 am

    Copyiing MS Cloud again.
    Youtube is dated, content is grainy and stupid.

    http://fakesteveballmer.blogspot.com

  23. Steve Williams

    October 9th, 2007 at 9:22 pm

    Maybe I’m missing something. Why is this a big deal for the normal blogger? You can’t control the video that is shown on your site. You control the provider or the category of videos. Which means they can show anything they want on your site. This is ok if you are a giant like CNN that has ads all over anyway. But if you have a small site are you really going to give them freedom to show anything they want on your site?

    It would be cool if you could upload a video to youtube, embed it on your site, and have youtube pay for the bandwidth by placing ads on the video. That way everyone wins. Otherwise, it sucks.

  24. El Cocinero Fiel

    October 10th, 2007 at 8:16 am

    As a video producer, Blinkx offer is much more better. You need to be very popular to become a youtube partner. I think that is unfair. Metacafe model is not but either, but you have to have more than 20.000 viewers.

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