For those advertisers and Websites finding it difficult to keep up with the 300-plus ad networks out there, a new startup called the Rubicon Project promises to simplify the process of placing ads online. It provides one dashboard to manage all of a company’s ad campaigns, and tries to optimize across ad networks—from Google, Yahoo, and Tacoda (AOL) to AdBrite to HispanoClick—to deliver the most bang for the buck. The service breaks down ad inventory into 9,000 micro-segments by geography, demographics, and context. A private beta opened up today with 500 spots. If anyone signs up, please report back your experience in comments below.
The Rubicon Project is an LA-based startup that raised $6 million last week in an A round from Clearstone Venture Partners (with $2 million of that coming in the form of venture debt from Square1Bank).
See all
Post
This is a winner for sure. Good job Duc. Approve my application
I definitely need to write about this
As Ryan mentioned, Duc Chau from http://www.flukiest.com/p/ducky/
and also the original programmer behind MySpace.com in the Brad Greenspan http://www.freemyspace.com
http://profile.myspace.com/ind.....friendid=2
created Rubicon. He emailed me about it months ago. I really hope this takes off!
I am coding an adwords alternative for our search too!
That should read, “in the Brad Greenspan Era”, sorry.
My original post got filtered, I’m going to try again with regex…
#######################################################
As Ryan mentioned, Duc Chau flukiest_dot_com/p/ducky/
and also the original programmer behind MySpace in the Brad Greenspan era
freemyspace_dot_com
profile_dot_myspace_dot_com/index.cfm?fuseaction=user.viewprofile&friendid=2
created Rubicon. He emailed me about it months ago. I really hope this takes off!
I am coding an adwords alternative for our search too!
Go Frank.. Good luck man
My trackback didn’t seem to have worked properly, here is the link:
http://www.mellowmorning.com/2.....-business/
Wow. This sounds like a sweet idea. I like it.
http://fakesteveballmer.blogspot.com
Only MS can do ads right!
We are ‘hell-bent’ on succeeding in ads …
We just had our FAD (Financial Analysts Day) in Redmond, Wash; and what a FAD we had!
I threw out a couple of crowd pleasing zingers, like I tend to do and the crowd of employees went crazy!
Doing my patented “preacher karate chop” in the air, I whipped arround and screamed:”We are hell-bent and determined to allocate the talent! the resources! the money! the innovation to absolutely become a powerhouse in the ad business! Say yeeees!”
Ray Ozzie and Bill did a little dance in the aisle.
I then did a linebacker stance and exclaimed:
“We are tackling disruptive technology changes head-on, namely the shift to advertising-supported Web services!” Then I stomped on a styrofoam Google logo!
The crowd was going ape!
I wound it up with the old pep-rally arm wave while chanting:
“We are going to be an advertising com-pa-ny,
and we are going to be a devices com-pa-ny!”
The whole crowd joined in;
“We are going to be an advertising com-pa-ny,
and we are going to be a devices com-pa-ny!”
“We are going to be an advertising com-pa-ny,
and we are going to be a devices com-pa-ny!”
“We are going to be an advertising com-pa-ny,
and we are going to be a devices com-pa-ny!”
I did my running skip (high fiving everyone) off stage …..
Whew! That was some FAD!
10th
http://www.rajuthan.com/
I have added a few screen grabs of the rubicon project on my site. So make sure you head over there and check it out.
Thanks
I was thinking Frank is going to create some earth shattering mechanism (Can’t visualize how it’ll be) in internet advertising, this some how seems to be below the expectations and the hype he created around Rubicon.
OTOH is Rubicon running in to the same domain as Pubmatic kind of Ad network optimization service/s for publishers?
Thank you for your interest in the Rubicon Project. Our team has been really excited by all the positive feedback that we’ve received from the community. We have a big vision for the company and are passionate about the online advertising space. It’s a challenge to take such a complex problem and provide a simple (to use) solution to it. But, we’ve got a great team that’s working hard. You can get a sneak peek at the service by going to rubiconproject.com and clicking on “Watch a 3 minute demo”
And, I’m always open to addressing any questions about the company on my blog at http://www.founderblog.com.
Thanks again! More soon…
frank, dude, nobody gave you positive feedback. Wake up
@more… LOL!!