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Hahaha what a great comment, especially with all the furor it’s started in the comments! All the Apple fanboys in the audience need to relax, if Apple’s going to try impose this kind of autocracy over their users, smart consumers are going to find a way to free themselves.

My laughing muscles are just waiting patiently until someone releases a parody of these ads. Please post about them if you see any.

昨晚下午， Apple 在其官方网站放上了 3 个最新的 iPhone 广告视频，广告表现了  iPhone 如何帮助 3 个用户解决问题。

喜欢视像化留言的 Doug
搜索名字的 Elliot
不再需要携带其他配件的 Sephano

请…

I got my iPhone in late August and I’m still in love with it’s features. Does it slice bread? No. Does it make me smile when I use it for all my day to day needs. Absofrickinlutely….

As for the ads, I think they are wonderful and brilliant.

(and trust me, I’m not a mac fanboy, I think that it was dumb for Apple to put out an update that would brick phones, but I still put most of the blame on the person who updated, not on Apple)

As for the woman comment… might as well make it all minorities like McDonalds does. Never mind the actual demographics.

Man-up.

I bet the crack marketing team thought: “ok - who handles technology all the time, actually likes it, but doesn’t think of themselves as gadget early adopters…hmmm…airline pilots!…yes..no…hmmm…there’s only like 20,000 of them in the entire world…wow, this is hard…”

May I suggest women in general? There’s way more than 20,000 of them and they notoriously love the ipod. And like gadgets that are intuitive. Sadly, most aren’t mechanics…

Apple entire design philosophy is based on absence. This is what separates Jobs from everyone else re design. Instead of focusing on what consumers need he does the opposite. Take the iPhone for example, it doesn’t have buttons. They are using absence in their ads as well. No iPhone. Get it? Keep up the great work.

Increasingly, I have to scroll back to the top of the post on reader to check if I’m reading a TechCrunch post or Valleywag post.

http://vidsonly.blogspot.com

The ads started showing during NFL games on Sunday. I’m sure during Grey’s Anatomy they’ll show some different commercials.

These ads take an alternate route and show you the benefits that people have gotten out of the phone. Frankly, it’s quite smart to NOT show the phone at this point because I’m quite sure everyone who’s interested in it, know the feature set backwards and forwards. Apple is focusing on why people love the iPhone and I believe the average consumer doesn’t care about how it stacks up to the blackberry on paper. (Us phone geeks do to a certain degree) They care about whether it does what they want it to do. These commercials spotlight that.

Oh, and shame on you for updating _after_ you were warned. If I had to review an iPhone update on a hacked phone, I would have budgeted for a new one after Apple’s warning. Sorry about your loss. Personally, you’d have to pay me to go back to a blackberry now.

Has it occurred to anyone that this whole process of Apple eliminating buttons — which started with the iPod — was done more to make the product cheaper to manufacture than for any other reason?

I can just picture the brainstorming sessions Jobs had when they were coming up with the design of the iPod. The “unit cost” issue came to the forefront. What is the unit cost to build it? And someone suggested getting rid of individual buttons for different functions, and replacing them with that stupid wheel.

The wheel control is actually much harder to use than if there were separate buttons. Plus I think it looks less cool. I’m a guy and I like my BUTTONS. Someone was probably thinking the slender, buttonless design would appeal to chicks. At least that’s the way Apple eventually spun it in the media, and the thing got raves for cool design. Actually, the iPod is a shitty, ugly design in my book, anything but functional, and I hate it.

The iPhone is a little better, but not by much. First of all, it’s too small. Most people’s fingers are too big for it. The touch screen thing is cool, but I don’t think that makes up for the fact that there are too many fatal flaws in the iPhone.

besides, i know for a fact that these weren’t actors as my buddy (who is simply an early-adoptor of the iphone) was solicited to be in one

always better to show the benefits v features

and its not like you all didn’t have time to reverse the ‘hack’ to get the update. n00bs. (non-hacked, non-bricked iphone)

And what idiot hacked your phone when he was warned not to?

http://fakesteveballmer.blogspot.com

Hmm, sounds like someone doesnt listen to their own advice.