Comments on: Google’s Share of U.S. Online Ads Hits 40 Percent

By: Advertising on the Internet needs innovation at Liako.Biz

Advertising on the Internet needs innovation at Liako.Biz — Tue, 27 May 2008 02:13:59 +0000

[...] 98% of its $17 billion revenue from these units. This advertising dominates online advertising (40% of total) because of its pull nature, whereby key-words stated by a consumer in effect state their intention [...]

By: Did Google make a mistake with DoubleClick? | techorade.com

Did Google make a mistake with DoubleClick? | techorade.com — Fri, 21 Mar 2008 10:56:29 +0000

[...] Is it because it can solidify its position as the world’s premier on the web ad firm? If so, I thought it already was: Google’s total share of online advertising revenue before the DoubleClick deal was over 60 [...]

By: .: GAFNO.com - Hot World News Blog :. » Blog Archive » Did Google make a mistake with DoubleClick?

Wed, 12 Mar 2008 20:21:50 +0000

[...] Is it because it can solidify its position as the world’s premier online ad firm? If so, I thought it already was: Google’s total share of online advertising revenue before the DoubleClick deal was over 60 [...]

By: émergenceweb : blogue » Blog Archive » On a plus les David qu’on avait…

Tue, 05 Feb 2008 00:03:14 +0000

[...] 2007 Google search share: 64%. Percentage of all online ad dollars going to Google in 2007: 40% and [...]

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By: Late to the Party: Newsprint on the Internet at One Insightful M*******cker

Late to the Party: Newsprint on the Internet at One Insightful M*******cker — Wed, 05 Dec 2007 02:02:38 +0000

[...] On the internet you can’t make money by getting in the way. Google has proven this by garnering 39% of the $20 billion online advertising market revenues with unobtrusive ads and smart, targeted ad impressions. Newspapers made money by being [...]

By: TechCrunch en français » Facebook et Yahoo font leur pub chez...Google

TechCrunch en français » Facebook et Yahoo font leur pub chez...Google — Thu, 29 Nov 2007 05:47:16 +0000

[...] vous aviez encore besoin d’une nouvelle preuve que Google domine le marché de la publicité en ligne jetez un oeil à droite. Aussi bien Yahoo [...]

By: Facebook And Yahoo Advertise Their Advertising Platforms On Google

Facebook And Yahoo Advertise Their Advertising Platforms On Google — Thu, 29 Nov 2007 02:27:35 +0000

[...] you need any further proof that Google flat out owns the online advertising space, just look to the right. Both Yahoo and [...]

By: Google Math: Buy $1,000 in Radio Ads, And We’ll Give You $2,000 Back

Google Math: Buy $1,000 in Radio Ads, And We’ll Give You $2,000 Back — Fri, 12 Oct 2007 04:25:23 +0000

[...] is but the latest piece of evidence that, while Google may be golden in online advertising, its forays into off-line advertising have yet to catch on. Google must be [...]

By: WebSite Tech4pc » Arquivo » Google Adsense domina 40% da publicidade online nos EUA

Tue, 09 Oct 2007 19:04:01 +0000

[...] é a maior ferramenta de publicidade online.Segundo análise da HipMojo, baseado nas últimas actividades da Interactive Advertising Bureau, mostra que até no primeiro [...]

By: Mellow Morning » How the Rubicon Project is innovating Google’s online advertising business

Mon, 08 Oct 2007 22:01:19 +0000

[...] was the first to get the match between ads and viewers somewhat right. Eager to be next in line seems to be the currently hyped Facebook, with its personalized [...]

By: IT News Digest mobile edition

IT News Digest mobile edition — Mon, 08 Oct 2007 15:09:25 +0000

[...] gallop, so will the revenues of Ad based companies, case in point being Google which has garnered a major share of all online advertising in the US [...]

By: Kathlyn

Kathlyn — Mon, 08 Oct 2007 12:26:00 +0000

Does anyone know comparable figures for Europe?

By: 24/7 - Der Wochenrückblick (KW 40/07) » Allgemein » sumaphil.de

24/7 - Der Wochenrückblick (KW 40/07) » Allgemein » sumaphil.de — Mon, 08 Oct 2007 00:20:01 +0000

[...] auch dabei rauskommen mag - auch ohne DoubleClick konnte Google seinen Anteil am US-Online-Werbemarkt im ersten Halbjahr 2007 auf rund 40% steigern. Beachtlich, wenn man bedenkt, daß Google [...]

By: El 40% de la publicidad On-Line es de Google « ¿Por qué tecnología? (Beta 0.1)

Sun, 07 Oct 2007 20:34:10 +0000

[...] 40% de la publicidad On-Line es de Google Vía Techcrunch, me entero que un reciente estudio de mercado informa que la cuota de mercado de Google en el [...]

By: GurusBlog » Blog Archive » Lecturas recomendadas: 07-10-2007

GurusBlog » Blog Archive » Lecturas recomendadas: 07-10-2007 — Sun, 07 Oct 2007 18:22:47 +0000

[...] - Google’s Share of U.S. Online Ads Hits 40 Percent Google alcanza una cuota de mercado del 40% de los ingresos de la publicidad online. (tags: [...]

By: The Biggest Thing the Web Brings is Choice? What Does Choice Make Scarce? « SmoothSpan Blog

Sun, 07 Oct 2007 16:14:01 +0000

[...] Answers are Scarce: Google has obtained a 40% share of online advertising. That’s huge, and they’re outpacing the rate of online advertising growth by a huge [...]

By: Bloggeer.fr » Blog Archive

Bloggeer.fr » Blog Archive — Sun, 07 Oct 2007 08:25:03 +0000

[...] des divers articles (par ex. ici ), Google représenterait à lui seul 40% des dépenses de publicité en ligne au premier semestre [...]

By: google » Google conta com 40% do mercado de anúncios online

google » Google conta com 40% do mercado de anúncios online — Sun, 07 Oct 2007 05:33:24 +0000

[...] debasishg wrote an interesting post today onHere’s a quick excerpt [...]

By: google » Google’s Share of U.S. Online Ads Hits 40 Percent (TechCrunch)

Sat, 06 Oct 2007 23:20:52 +0000

[...] rofap wrote an interesting post today onHere’s a quick excerpt [...]

By: patricia

patricia — Sat, 06 Oct 2007 21:36:38 +0000

I’m not at all surprised. As a publisher (I own http://www.stylediary.net), ad networks dominate a lot of the scene and they’re kind of a pain in the ass. Why would an advertiser take a gamble on a site when he/she can shove $$ into an adnetwork and feel relatively safe? The metrics, proof, etc. are all pretty slippery on the web right now - ad networks are a good and safe place to play.

There was a great, great article on Publishing 2.0 this past week about how advertisers are NOT putting money online due to the poor metrics - it’s a good read for anybody interested. I think this is driving A LOT of ad network business at the moment.

By: Jason Devitt

Jason Devitt — Sat, 06 Oct 2007 17:05:49 +0000

Isn’t there some double-counting going on here?

Google paid $1 billion to its AdSense partners, who then report all that revenue to the IAB. Google claims that revenue too in its financial statements (reporting the partner share as a cost of revenue). But the IAB report should exclude it.

Googe’s share of total ad dollars is then 30%, not 40%. Still really impressive, but that’s a big difference.

Jason

By: google » Comment on Google’s Share of US Online Ads Hits 40 Percent by Pasi

google » Comment on Google’s Share of US Online Ads Hits 40 Percent by Pasi — Sat, 06 Oct 2007 17:00:36 +0000

[...] http://mp3zilla.biz wrote an interesting post today onHere’s a quick excerptGoogle could pay better for publishers. [...]

By: Pasi

Pasi — Sat, 06 Oct 2007 16:28:44 +0000

Google could pay better for publishers.

By: sputnick

sputnick — Sat, 06 Oct 2007 15:12:13 +0000

Only 40%? So the non-Google ads actually manage to pull in money? I could’ve sworn Google’s share is at 90% or thereabouts.