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	<title>Comments on: Microsoft Acquires Discount Shopping Site Jellyfish.com</title>
	<atom:link href="http://www.techcrunch.com/2007/10/02/microsoft-acquires-discount-shopping-site-jellyfishcom/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.techcrunch.com/2007/10/02/microsoft-acquires-discount-shopping-site-jellyfishcom/</link>
	<description>Startup and Technology News</description>
	<pubDate>Fri, 05 Sep 2008 04:50:14 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.5.1</generator>
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		<title>By: Microsoft Says Hello to Ciao, Buys European Shopping Site</title>
		<link>http://www.techcrunch.com/2007/10/02/microsoft-acquires-discount-shopping-site-jellyfishcom/#comment-2450795</link>
		<dc:creator>Microsoft Says Hello to Ciao, Buys European Shopping Site</dc:creator>
		<pubDate>Fri, 29 Aug 2008 17:47:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/02/microsoft-acquires-discount-shopping-site-jellyfishcom/#comment-2450795</guid>
		<description>[...] with its purchase of discount shopping site Jellyfish last Fall, Microsoft plans to integrate Ciao into its Live [...]</description>
		<content:encoded><![CDATA[<p>[...] with its purchase of discount shopping site Jellyfish last Fall, Microsoft plans to integrate Ciao into its Live [...]</p>
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		<title>By: Complete List of 2007 Web / Technology Acquisitions &#187; The StartUp Blog at PartnerUp</title>
		<link>http://www.techcrunch.com/2007/10/02/microsoft-acquires-discount-shopping-site-jellyfishcom/#comment-2316143</link>
		<dc:creator>Complete List of 2007 Web / Technology Acquisitions &#187; The StartUp Blog at PartnerUp</dc:creator>
		<pubDate>Wed, 21 May 2008 15:27:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/02/microsoft-acquires-discount-shopping-site-jellyfishcom/#comment-2316143</guid>
		<description>[...] is an online social shopping site. Official Blog Post &#124; TechCrunch &#124; [...]</description>
		<content:encoded><![CDATA[<p>[...] is an online social shopping site. Official Blog Post | TechCrunch | [...]</p>
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		<title>By: Microsoft To Offer Cash Back To Search Engine Users In Effort To Fight Google</title>
		<link>http://www.techcrunch.com/2007/10/02/microsoft-acquires-discount-shopping-site-jellyfishcom/#comment-2314739</link>
		<dc:creator>Microsoft To Offer Cash Back To Search Engine Users In Effort To Fight Google</dc:creator>
		<pubDate>Wed, 21 May 2008 06:19:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/02/microsoft-acquires-discount-shopping-site-jellyfishcom/#comment-2314739</guid>
		<description>[...] and is based at least partially on technology developed from Jellyfish, a company Microsoft acquired in 2007. A message on the Jellyfish site says the site is down &#8220;currently offline to perform [...]</description>
		<content:encoded><![CDATA[<p>[...] and is based at least partially on technology developed from Jellyfish, a company Microsoft acquired in 2007. A message on the Jellyfish site says the site is down &#8220;currently offline to perform [...]</p>
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	<item>
		<title>By: First Post &#171; think tank web 2.0</title>
		<link>http://www.techcrunch.com/2007/10/02/microsoft-acquires-discount-shopping-site-jellyfishcom/#comment-1990691</link>
		<dc:creator>First Post &#171; think tank web 2.0</dc:creator>
		<pubDate>Thu, 14 Feb 2008 20:02:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/02/microsoft-acquires-discount-shopping-site-jellyfishcom/#comment-1990691</guid>
		<description>[...] is an online social shopping site. Official Blog Post &#124; TechCrunch &#124; [...]</description>
		<content:encoded><![CDATA[<p>[...] is an online social shopping site. Official Blog Post | TechCrunch | [...]</p>
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	<item>
		<title>By: &#187; Microsoft acquires discount shopping search Jellyfish Web 2.0 Money: The Money &#38; Business Behind the Web 2.0 Innovations</title>
		<link>http://www.techcrunch.com/2007/10/02/microsoft-acquires-discount-shopping-site-jellyfishcom/#comment-1823858</link>
		<dc:creator>&#187; Microsoft acquires discount shopping search Jellyfish Web 2.0 Money: The Money &#38; Business Behind the Web 2.0 Innovations</dc:creator>
		<pubDate>Sat, 08 Dec 2007 16:52:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/02/microsoft-acquires-discount-shopping-site-jellyfishcom/#comment-1823858</guid>
		<description>[...] http://www.jellyfish.com/about ] [ http://www.techcrunch.com/2007/10/02/microsoft-acquires-discount-shopping-site-jellyfishcom/ ] [ http://www.jeffmolander.com/ ] [ [...]</description>
		<content:encoded><![CDATA[<p>[...] <a href="http://www.jellyfish.com/about" rel="nofollow">http://www.jellyfish.com/about</a> ] [ <a href="http://www.techcrunch.com/2007/10/02/microsoft-acquires-discount-shopping-site-jellyfishcom/" rel="nofollow">http://www.techcrunch.com/2007.....lyfishcom/</a> ] [ <a href="http://www.jeffmolander.com/" rel="nofollow">http://www.jeffmolander.com/</a> ] [ [...]</p>
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		<title>By: Jeff Molander</title>
		<link>http://www.techcrunch.com/2007/10/02/microsoft-acquires-discount-shopping-site-jellyfishcom/#comment-1657013</link>
		<dc:creator>Jeff Molander</dc:creator>
		<pubDate>Wed, 03 Oct 2007 16:08:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/02/microsoft-acquires-discount-shopping-site-jellyfishcom/#comment-1657013</guid>
		<description>I'm reading a lot of comments such as "It's not a game changer" (coming from analysts).  This conclusion relies on things not changing much in terms of how the Web gets monetized.  Even Google understands what's coming next -- a slow-down in pay-per-click ad model spending.

Proof's in the puddin: Look no further than Google's:

1) Launching a cost-per-action ("pay-per-action") ad model

2) Launching a tool allowing advertisers to manage (automate placement of) pay-per-click ads against a pre-defined cost-per-action

Google understands the game is about to change and is moving.  Is anyone paying attention?  MSFT is and they're locking up intellectual property in this move -- one that combines multiple, successful and innovative digital shopping models.

Jellyfish takes a best of breed approach and "mashes them up" to the amusement of consumers: Ebates + Woot.com and on the advertiser-side, eBay's Shopping.com + Google's AdWords auction environment + Commission Junction's (VCLK) performance-based cost model (cost-per-action) with a twist of Google (auctioning off ads).

It all ads up to valuable IP that Google, in theory, cannot access. Right?</description>
		<content:encoded><![CDATA[<p>I&#8217;m reading a lot of comments such as &#8220;It&#8217;s not a game changer&#8221; (coming from analysts).  This conclusion relies on things not changing much in terms of how the Web gets monetized.  Even Google understands what&#8217;s coming next &#8212; a slow-down in pay-per-click ad model spending.</p>
<p>Proof&#8217;s in the puddin: Look no further than Google&#8217;s:</p>
<p>1) Launching a cost-per-action (&#8221;pay-per-action&#8221;) ad model</p>
<p>2) Launching a tool allowing advertisers to manage (automate placement of) pay-per-click ads against a pre-defined cost-per-action</p>
<p>Google understands the game is about to change and is moving.  Is anyone paying attention?  MSFT is and they&#8217;re locking up intellectual property in this move &#8212; one that combines multiple, successful and innovative digital shopping models.</p>
<p>Jellyfish takes a best of breed approach and &#8220;mashes them up&#8221; to the amusement of consumers: Ebates + Woot.com and on the advertiser-side, eBay&#8217;s Shopping.com + Google&#8217;s AdWords auction environment + Commission Junction&#8217;s (VCLK) performance-based cost model (cost-per-action) with a twist of Google (auctioning off ads).</p>
<p>It all ads up to valuable IP that Google, in theory, cannot access. Right?</p>
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		<title>By: mathew</title>
		<link>http://www.techcrunch.com/2007/10/02/microsoft-acquires-discount-shopping-site-jellyfishcom/#comment-1655743</link>
		<dc:creator>mathew</dc:creator>
		<pubDate>Tue, 02 Oct 2007 20:03:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/02/microsoft-acquires-discount-shopping-site-jellyfishcom/#comment-1655743</guid>
		<description>*deletes jellyfish.com account*

*notes that atdmt.com is making TechCrunch page hang during load, adds atdmt.com to adblock*</description>
		<content:encoded><![CDATA[<p>*deletes jellyfish.com account*</p>
<p>*notes that atdmt.com is making TechCrunch page hang during load, adds atdmt.com to adblock*</p>
]]></content:encoded>
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	<item>
		<title>By: Steve Ballmer</title>
		<link>http://www.techcrunch.com/2007/10/02/microsoft-acquires-discount-shopping-site-jellyfishcom/#comment-1655510</link>
		<dc:creator>Steve Ballmer</dc:creator>
		<pubDate>Tue, 02 Oct 2007 16:41:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/02/microsoft-acquires-discount-shopping-site-jellyfishcom/#comment-1655510</guid>
		<description>“a little bit frightening and bizarre,”  ....
that's why I bought it!
Living on the edge baBY!</description>
		<content:encoded><![CDATA[<p>“a little bit frightening and bizarre,”  &#8230;.<br />
that&#8217;s why I bought it!<br />
Living on the edge baBY!</p>
]]></content:encoded>
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		<title>By: phenom</title>
		<link>http://www.techcrunch.com/2007/10/02/microsoft-acquires-discount-shopping-site-jellyfishcom/#comment-1655491</link>
		<dc:creator>phenom</dc:creator>
		<pubDate>Tue, 02 Oct 2007 16:31:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/02/microsoft-acquires-discount-shopping-site-jellyfishcom/#comment-1655491</guid>
		<description>And the monopoly kings do it again
http://vidsonly.blogspot.com</description>
		<content:encoded><![CDATA[<p>And the monopoly kings do it again<br />
<a href="http://vidsonly.blogspot.com" rel="nofollow">http://vidsonly.blogspot.com</a></p>
]]></content:encoded>
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		<title>By: Shoaib</title>
		<link>http://www.techcrunch.com/2007/10/02/microsoft-acquires-discount-shopping-site-jellyfishcom/#comment-1655444</link>
		<dc:creator>Shoaib</dc:creator>
		<pubDate>Tue, 02 Oct 2007 15:47:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/02/microsoft-acquires-discount-shopping-site-jellyfishcom/#comment-1655444</guid>
		<description>Congrats to them. I still have an $80 credit in my jellyfish account...</description>
		<content:encoded><![CDATA[<p>Congrats to them. I still have an $80 credit in my jellyfish account&#8230;</p>
]]></content:encoded>
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		<title>By: motherduce</title>
		<link>http://www.techcrunch.com/2007/10/02/microsoft-acquires-discount-shopping-site-jellyfishcom/#comment-1655372</link>
		<dc:creator>motherduce</dc:creator>
		<pubDate>Tue, 02 Oct 2007 14:28:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/02/microsoft-acquires-discount-shopping-site-jellyfishcom/#comment-1655372</guid>
		<description>And now JF is down. Sad day that they've been bought by MS. Hopefully it will still be fun for a few more months.</description>
		<content:encoded><![CDATA[<p>And now JF is down. Sad day that they&#8217;ve been bought by MS. Hopefully it will still be fun for a few more months.</p>
]]></content:encoded>
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		<title>By: Marketing Lens - Today&#8217;s Top Blog Posts on Marketing - Powered by SocialRank</title>
		<link>http://www.techcrunch.com/2007/10/02/microsoft-acquires-discount-shopping-site-jellyfishcom/#comment-1655336</link>
		<dc:creator>Marketing Lens - Today&#8217;s Top Blog Posts on Marketing - Powered by SocialRank</dc:creator>
		<pubDate>Tue, 02 Oct 2007 13:46:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/02/microsoft-acquires-discount-shopping-site-jellyfishcom/#comment-1655336</guid>
		<description>[...] Microsoft Acquires Discount Shopping Site Jellyfish.com [...]</description>
		<content:encoded><![CDATA[<p>[...] Microsoft Acquires Discount Shopping Site Jellyfish.com [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Marketing Lens - Today&#8217;s Top Blog Posts on Marketing - Powered by SocialRank</title>
		<link>http://www.techcrunch.com/2007/10/02/microsoft-acquires-discount-shopping-site-jellyfishcom/#comment-1655337</link>
		<dc:creator>Marketing Lens - Today&#8217;s Top Blog Posts on Marketing - Powered by SocialRank</dc:creator>
		<pubDate>Tue, 02 Oct 2007 13:46:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/02/microsoft-acquires-discount-shopping-site-jellyfishcom/#comment-1655337</guid>
		<description>[...] Microsoft Acquires Discount Shopping Site Jellyfish.com [...]</description>
		<content:encoded><![CDATA[<p>[...] Microsoft Acquires Discount Shopping Site Jellyfish.com [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Marketing Lens - Today&#8217;s Top Blog Posts on Marketing - Powered by SocialRank</title>
		<link>http://www.techcrunch.com/2007/10/02/microsoft-acquires-discount-shopping-site-jellyfishcom/#comment-1655338</link>
		<dc:creator>Marketing Lens - Today&#8217;s Top Blog Posts on Marketing - Powered by SocialRank</dc:creator>
		<pubDate>Tue, 02 Oct 2007 13:46:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/02/microsoft-acquires-discount-shopping-site-jellyfishcom/#comment-1655338</guid>
		<description>[...] Microsoft Acquires Discount Shopping Site Jellyfish.com [...]</description>
		<content:encoded><![CDATA[<p>[...] Microsoft Acquires Discount Shopping Site Jellyfish.com [...]</p>
]]></content:encoded>
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	<item>
		<title>By: sc</title>
		<link>http://www.techcrunch.com/2007/10/02/microsoft-acquires-discount-shopping-site-jellyfishcom/#comment-1655318</link>
		<dc:creator>sc</dc:creator>
		<pubDate>Tue, 02 Oct 2007 13:36:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/02/microsoft-acquires-discount-shopping-site-jellyfishcom/#comment-1655318</guid>
		<description>This type of auction is a &lt;a href="http://en.wikipedia.org/wiki/Dutch_auction" rel="nofollow"&gt;dutch auction&lt;/a&gt;, first used to sell Dutch tulips.</description>
		<content:encoded><![CDATA[<p>This type of auction is a <a href="http://en.wikipedia.org/wiki/Dutch_auction" rel="nofollow" onclick="javascript:pageTracker._trackPageview ('/outbound/en.wikipedia.org');">dutch auction</a>, first used to sell Dutch tulips.</p>
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		<title>By: Sunray</title>
		<link>http://www.techcrunch.com/2007/10/02/microsoft-acquires-discount-shopping-site-jellyfishcom/#comment-1655261</link>
		<dc:creator>Sunray</dc:creator>
		<pubDate>Tue, 02 Oct 2007 12:26:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/02/microsoft-acquires-discount-shopping-site-jellyfishcom/#comment-1655261</guid>
		<description>All I can say is that I'm a proud member of the Jellyfish community and will definitely continue to support them. Online shopping with Jellyfish is fun and exciting! Friendly community and amazing staff. I saved more money shopping with Jellyfish than any other site because of their prizes and cash back incentives.</description>
		<content:encoded><![CDATA[<p>All I can say is that I&#8217;m a proud member of the Jellyfish community and will definitely continue to support them. Online shopping with Jellyfish is fun and exciting! Friendly community and amazing staff. I saved more money shopping with Jellyfish than any other site because of their prizes and cash back incentives.</p>
]]></content:encoded>
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	<item>
		<title>By: lawrence</title>
		<link>http://www.techcrunch.com/2007/10/02/microsoft-acquires-discount-shopping-site-jellyfishcom/#comment-1655256</link>
		<dc:creator>lawrence</dc:creator>
		<pubDate>Tue, 02 Oct 2007 12:17:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/02/microsoft-acquires-discount-shopping-site-jellyfishcom/#comment-1655256</guid>
		<description>some of the things getting acquired surprise me, most do - this one included.
but good for jellyfish.com and their acquisition success.
the domain name alone is worth at least easily 100K</description>
		<content:encoded><![CDATA[<p>some of the things getting acquired surprise me, most do - this one included.<br />
but good for jellyfish.com and their acquisition success.<br />
the domain name alone is worth at least easily 100K</p>
]]></content:encoded>
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	<item>
		<title>By: associatedcontent.com/article/399634/affiliate_program_the_secret_magic.html, (On, Microsoft acquires jellyfish.com)</title>
		<link>http://www.techcrunch.com/2007/10/02/microsoft-acquires-discount-shopping-site-jellyfishcom/#comment-1655205</link>
		<dc:creator>associatedcontent.com/article/399634/affiliate_program_the_secret_magic.html, (On, Microsoft acquires jellyfish.com)</dc:creator>
		<pubDate>Tue, 02 Oct 2007 11:12:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/02/microsoft-acquires-discount-shopping-site-jellyfishcom/#comment-1655205</guid>
		<description>It seems that they have been bitten by an acquisition bug again. 

I remember a few yrs ago when they bought WebTV. It became a craze for a couple of years and then fizzled because I don't hear about them anymore. 

I guess while they are salivating and eying Facebook.com, it won't hurt for them to gobble up a jellyfish as an appetizer.</description>
		<content:encoded><![CDATA[<p>It seems that they have been bitten by an acquisition bug again. </p>
<p>I remember a few yrs ago when they bought WebTV. It became a craze for a couple of years and then fizzled because I don&#8217;t hear about them anymore. </p>
<p>I guess while they are salivating and eying Facebook.com, it won&#8217;t hurt for them to gobble up a jellyfish as an appetizer.</p>
]]></content:encoded>
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		<title>By: Clement</title>
		<link>http://www.techcrunch.com/2007/10/02/microsoft-acquires-discount-shopping-site-jellyfishcom/#comment-1655133</link>
		<dc:creator>Clement</dc:creator>
		<pubDate>Tue, 02 Oct 2007 10:01:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/02/microsoft-acquires-discount-shopping-site-jellyfishcom/#comment-1655133</guid>
		<description>I did not even know about Jellyfishbefore. I just hope that such purchases will keep them away from facebook.</description>
		<content:encoded><![CDATA[<p>I did not even know about Jellyfishbefore. I just hope that such purchases will keep them away from facebook.</p>
]]></content:encoded>
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	<item>
		<title>By: Pranav</title>
		<link>http://www.techcrunch.com/2007/10/02/microsoft-acquires-discount-shopping-site-jellyfishcom/#comment-1655098</link>
		<dc:creator>Pranav</dc:creator>
		<pubDate>Tue, 02 Oct 2007 09:07:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/02/microsoft-acquires-discount-shopping-site-jellyfishcom/#comment-1655098</guid>
		<description>Thanks for the info.</description>
		<content:encoded><![CDATA[<p>Thanks for the info.</p>
]]></content:encoded>
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	<item>
		<title>By: Json</title>
		<link>http://www.techcrunch.com/2007/10/02/microsoft-acquires-discount-shopping-site-jellyfishcom/#comment-1655090</link>
		<dc:creator>Json</dc:creator>
		<pubDate>Tue, 02 Oct 2007 08:59:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/02/microsoft-acquires-discount-shopping-site-jellyfishcom/#comment-1655090</guid>
		<description>Quite the Googly purchase.</description>
		<content:encoded><![CDATA[<p>Quite the Googly purchase.</p>
]]></content:encoded>
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		<title>By: Alex Bromberg</title>
		<link>http://www.techcrunch.com/2007/10/02/microsoft-acquires-discount-shopping-site-jellyfishcom/#comment-1655087</link>
		<dc:creator>Alex Bromberg</dc:creator>
		<pubDate>Tue, 02 Oct 2007 08:55:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/10/02/microsoft-acquires-discount-shopping-site-jellyfishcom/#comment-1655087</guid>
		<description>Thank you for information.</description>
		<content:encoded><![CDATA[<p>Thank you for information.</p>
]]></content:encoded>
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