September 29, 2007

YouTube Gets Adsensed

Duncan Riley

28 comments »

youtubeadsense.jpgGoogle has launched YouTube Adsense video units that let users monetize a YouTube video embed with text or image ads.

The product is not dissimilar to one of the multitude of slide products currently on the market, essentially you use the unit as a display point for your favorite content (in this case from YouTube). Site visitors get to play videos from your list with the ads displayed when these videos are played, and like Adsense you get paid when people click on the ads.

As Google Operating System points out, it’s not clear as yet exactly what videos will be available; whether it’s a run of site option excluding premium videos that don’t allow embedding, or just particular content partners, like the creators currently part of the YouTube advertising program.

According to Google, the YouTube units can be delivered by category or perhaps more interestingly: contextually, “Bringing users to your site more often and keep them there longer with highly relevant, frequently refreshed video from popular content providers.”

Loading information about YouTube…

  • Sphere It

Trackbacks/Pings (Trackback URL)

  1. Mike's ramblings - YouTube leaks info about AdSense for embeddable videos
  2. BlueVerse
  3. October 1, 2007 at
  4. KennyP's Technology Blog
  5. Google的流言千千万 | Silence Wolf
  6. YouTube Gets Adsensed at iClick Solutions

Comments

RSS feed for comments on this post.

  1. Indian Videos

    If I had 1.5 million per month just in bandwidth costs, I’d be worried too.

  2. Ritu

    Why do we need ads on everything and everywhere? Yes, ads are good source of revenue but if google was doing fine upto now why does it have to include it now, should have just left it alone

  3. RBA

    This would probably be more successful if adSense was added to embedded videos - something people already do thousands of times a day. By having to select a category, and let Google/YouTube do the work of picking what videos should display. you are simply including external content that also comes with ads. As a publisher, that idea doesn’t completely thrill me. Am I wrong?

  4. Word Hugger

    I agree with RBA.

  5. Ritu

    #3 and #4 agreed

  6. Ian

    It’s all about balance. No ads is good for consumers bad for publishers. Conversely lots of ads are good for publishers bad for consumers. If they find that middle ground everyone wins and the $$$ flows…

    #1 They might even pay the bandwidth bill!

  7. Steve Ballmer

    We are going to show them how to do this right!
    We are ‘hell-bent’ on succeeding in ads …
    We just had our FAD (Financial Analysts Day) in Redmond, Wash; and what a FAD we had!
    I threw out a couple of crowd pleasing zingers, like I tend to do and the crowd of employees went crazy!

    Doing my patented “preacher karate chop” in the air, I whipped arround and screamed:”We are hell-bent and determined to allocate the talent! the resources! the money! the innovation to absolutely become a powerhouse in the ad business! Say yeeees!”
    Ray Ozzie and Bill did a little dance in the aisle.

    I then did a linebacker stance and exclaimed:
    “We are tackling disruptive technology changes head-on, namely the shift to advertising-supported Web services!” Then I stomped on a styrofoam Google logo!
    The crowd was going ape!

    I wound it up with the old pep-rally arm wave while chanting:
    “We are going to be an advertising com-pa-ny,
    and we are going to be a devices com-pa-ny!”
    The whole crowd joined in;
    “We are going to be an advertising com-pa-ny,
    and we are going to be a devices com-pa-ny!”
    “We are going to be an advertising com-pa-ny,
    and we are going to be a devices com-pa-ny!”
    “We are going to be an advertising com-pa-ny,
    and we are going to be a devices com-pa-ny!”

    I did my running skip (high fiving everyone) off stage …..
    Whew! That was some FAD!

  8. Question

    I’m confused. Are the ads going to show on my vids on YouTube.com or only when I embed? Someone please answer.

  9. Fake Mark Zuckerberg

    Facebook Will be announcing a similar program soon. Except Ads will be over your profile photo.

    We have partnered with Viagra and Geritol to launch this new ad feature.

    Love your commander and chief.

  10. lawrence

    as much as i hate ads, as most people do…this looks good. nice placement and very relevant to the video playing; it works for everyone.

    if the ad was directly related to the video of my interests i was watching, i can see myself clicking the ads on a high very percentage

  11. Hank Williams

    Dunan,

    Perhaps I am an idiot as many of the other people commenting here seem to, on some level, understand what you are describing. I usually find your stuff quite readable, but here, for me, the writing is a mess and I really don’t know what you are saying.

    for example:

    “Google has launched YouTube Adsense video units that let users monetize a YouTube video embed with text or image ads.”

    are you saying that the ad unit is a text or image ad that is embedded in a video? Here it sounds like it lets you embed ad units in videos that have embedded text or images. Perhaps this is the case because that is how ad sense would know what ad to play, but then how would an image help select an ad sense ad?

    “The product is not dissimilar to one of the multitude of slide products currently on the market, essentially you use the unit as a display point for your favorite content (in this case from YouTube).”

    Minor quibbles:
    its harder to understand what something is “not dissimilar to” than just saying what it is similar to.

    Essentially should start a new sentence.

    Major confusion:
    What is a “display point for my favorite content?” I dont know what a display point is, and I am not clear at all here how the ad unit works. Is it video or text. When does it display i.e. at the beginning or end of the video. Or are you saying that the ad unit is video and videos can now be ad units that appear the way text ad sense units currently work on regular web pages?

    I could keep going, but a new post - perhaps it was a late night :) explaining what you really meant here would be really helpful

  12. Pierre Col - UbicMedia

    I agree with Hank, could you please Duncan explain clearly how - plain text or HTML or video - the ads will be embedded in a user video ?

    Will the ads be inserted in my video on Youtube only, or for every website in the world embedding my video ?

    Can the user select precisely the timecode where the ads could be inserted by Google, or it is at the beginning ? How will Google guarantee the adview ? Will they limit the player finctions to avoid that the viewer could seek over a video ?

  13. clip.vn

    I’m very surprise that Youtube had never placed any ads before.

  14. Billy

    Once YouTube starts putting ads into the videos, a lot of users will be leaving the site and find other providers because watching a 20 second ad in a 2 minute video is torture.

  15. Mayur

    Ads in videos ? Now that’s too much!

  16. Steve Ballmer

    Hmmm, ads running on top of the video!
    That’s an idea!
    http://fakesteveballmer.blogspot.com

  17. Comedy Blog

    I wonder how much these ad bids are going to go up to…

  18. Bill Scott

    ” watching a 20 second ad in a 2 minute video is torture.”
    I agree I avoid clicking on news stories with the video Icon for that reason.

    I would not mind if the main video was shown at 360×240 with a couple of small text ads beside. embed in the player that reads the VIDEO Tags and displays relevant ads.

    Like don’t taze my JUNK videos sponsored by http://www.tazer(.)com
    Get a tazer now and test your junk whimp!

    12 years of SEO and SEM EXP!
    http://www.adwebdesigns.com

  19. Freshers Job 2007

    I think YouTube embed video are good.

  20. chez

    I want to get popularize my website.how could that possible.

  21. chez

    I want to get popularize my website.how could that possible.

    http://www.heals.4t.com

  22. Brad

    has anyone made this player work? i like the idea but it doesn’t work for anyone.