Comments on: AOL Is Gussying Itself Up for an Advertising IPO http://www.techcrunch.com/2007/09/27/aol-is-gussying-itself-up-for-an-advertising-ipo/ Startup and Technology News Tue, 10 Nov 2009 17:50:14 -0800 hourly 1 By: Q dub http://www.techcrunch.com/2007/09/27/aol-is-gussying-itself-up-for-an-advertising-ipo/comment-page-1/#comment-2591802 Q dub Mon, 12 Jan 2009 22:46:25 +0000 http://www.techcrunch.com/2007/09/27/aol-is-gussying-itself-up-for-an-advertising-ipo/#comment-2591802 IAC-like is dead on. Yes the AOL brand is dying in the consumer's eyes, that's exactly why they are de-emphasizing it in favor of major vertical blogs/portals own brands (e.g. fine properties such as Engadget and TMZ). But to ad-buyers, AOL is still a pretty powerful source of good inventory. IAC-like is dead on. Yes the AOL brand is dying in the consumer’s eyes, that’s exactly why they are de-emphasizing it in favor of major vertical blogs/portals own brands (e.g. fine properties such as Engadget and TMZ). But to ad-buyers, AOL is still a pretty powerful source of good inventory.

]]> By: AOL Sees Strong Growth In Sites After Year Long Revamping http://www.techcrunch.com/2007/09/27/aol-is-gussying-itself-up-for-an-advertising-ipo/comment-page-1/#comment-2222957 AOL Sees Strong Growth In Sites After Year Long Revamping Fri, 25 Apr 2008 09:54:27 +0000 http://www.techcrunch.com/2007/09/27/aol-is-gussying-itself-up-for-an-advertising-ipo/#comment-2222957 [...] AOL is monetizing all of this content through Platform-A, which recently became the top U.S. advertising network by reach. In March 170,537 U.S. Internet users (91% of the total audience) visited a site represented by Platform-A. Yahoo and Google, by contrast, reached just 85% and 81%, respectively. More on AOL’s advertising plans here. [...] [...] AOL is monetizing all of this content through Platform-A, which recently became the top U.S. advertising network by reach. In March 170,537 U.S. Internet users (91% of the total audience) visited a site represented by Platform-A. Yahoo and Google, by contrast, reached just 85% and 81%, respectively. More on AOL’s advertising plans here. [...]

]]> By: AOL: Upto 30 New Sites By The End Of 2008 http://www.techcrunch.com/2007/09/27/aol-is-gussying-itself-up-for-an-advertising-ipo/comment-page-1/#comment-2015300 AOL: Upto 30 New Sites By The End Of 2008 Tue, 04 Mar 2008 03:09:40 +0000 http://www.techcrunch.com/2007/09/27/aol-is-gussying-itself-up-for-an-advertising-ipo/#comment-2015300 [...] has asked twice when AOL is going to be spun of in what he calls an “advertising IPO.” The [...] [...] has asked twice when AOL is going to be spun of in what he calls an “advertising IPO.” The [...]

]]> By: Amid Yahoo Turmoil, AOL Makes An Acquisition http://www.techcrunch.com/2007/09/27/aol-is-gussying-itself-up-for-an-advertising-ipo/comment-page-1/#comment-2004911 Amid Yahoo Turmoil, AOL Makes An Acquisition Mon, 25 Feb 2008 09:41:56 +0000 http://www.techcrunch.com/2007/09/27/aol-is-gussying-itself-up-for-an-advertising-ipo/#comment-2004911 [...] Goowy’s technology into both user-facing AOL products (to widgetize them) as well as their Platform A advertising network. Expect Platform A to launch significant new advertising products in the widget [...] [...] Goowy’s technology into both user-facing AOL products (to widgetize them) as well as their Platform A advertising network. Expect Platform A to launch significant new advertising products in the widget [...]

]]> By: AOL To Split Off Dying Access Subscription Business. When’s That Advertising IPO? http://www.techcrunch.com/2007/09/27/aol-is-gussying-itself-up-for-an-advertising-ipo/comment-page-1/#comment-1978835 AOL To Split Off Dying Access Subscription Business. When’s That Advertising IPO? Wed, 06 Feb 2008 20:33:51 +0000 http://www.techcrunch.com/2007/09/27/aol-is-gussying-itself-up-for-an-advertising-ipo/#comment-1978835 [...] Bewkes mentioned that the split up would “increase AOL’s strategic options.” That is code for a sale or IPO, or both. Time Warner should sell off the access business to a private equity shop and go full-steam ahead with its IPO plans for Platform A. [...] [...] Bewkes mentioned that the split up would “increase AOL’s strategic options.” That is code for a sale or IPO, or both. Time Warner should sell off the access business to a private equity shop and go full-steam ahead with its IPO plans for Platform A. [...]

]]> By: AOL To Split Off Dying Access Subscription Business. When’s That Advertising IPO? http://www.techcrunch.com/2007/09/27/aol-is-gussying-itself-up-for-an-advertising-ipo/comment-page-1/#comment-1978834 AOL To Split Off Dying Access Subscription Business. When’s That Advertising IPO? Wed, 06 Feb 2008 20:33:50 +0000 http://www.techcrunch.com/2007/09/27/aol-is-gussying-itself-up-for-an-advertising-ipo/#comment-1978834 [...] Bewkes mentioned that the split up would “increase AOL’s strategic options.” That is code for a sale or IPO, or both. Time Warner should sell off the access business to a private equity shop and go full-steam ahead with its IPO plans for Platform A. [...] [...] Bewkes mentioned that the split up would “increase AOL’s strategic options.” That is code for a sale or IPO, or both. Time Warner should sell off the access business to a private equity shop and go full-steam ahead with its IPO plans for Platform A. [...]

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]]> By: More Ad Network Deals—Specific Media Raises $100 Million, AOL Close to Buying Quigo For $300 Million http://www.techcrunch.com/2007/09/27/aol-is-gussying-itself-up-for-an-advertising-ipo/comment-page-1/#comment-1718427 More Ad Network Deals—Specific Media Raises $100 Million, AOL Close to Buying Quigo For $300 Million Thu, 01 Nov 2007 15:43:42 +0000 http://www.techcrunch.com/2007/09/27/aol-is-gussying-itself-up-for-an-advertising-ipo/#comment-1718427 [...] and USAToday.com. This would certainly be in keeping with AOL’s strategy to build out its Platform-A advertising network, even as it takes steps to allow consumers to opt out of such targeting. Quigo [...] [...] and USAToday.com. This would certainly be in keeping with AOL’s strategy to build out its Platform-A advertising network, even as it takes steps to allow consumers to opt out of such targeting. Quigo [...]

]]> By: Jon Miller http://www.techcrunch.com/2007/09/27/aol-is-gussying-itself-up-for-an-advertising-ipo/comment-page-1/#comment-1654288 Jon Miller Mon, 01 Oct 2007 18:03:53 +0000 http://www.techcrunch.com/2007/09/27/aol-is-gussying-itself-up-for-an-advertising-ipo/#comment-1654288 AOL is still in business?? WHO CARES!!! They are the worst ISP on the planet and anybody still working there is a moron just hanging on for a bonus and a RIF Check. GOOD RIDDANCE OF THIS TURD. AOL is still in business?? WHO CARES!!!
They are the worst ISP on the planet and anybody still working there is a moron just hanging on for a bonus and a RIF Check.

GOOD RIDDANCE OF THIS TURD.

]]> By: Omadsense http://www.techcrunch.com/2007/09/27/aol-is-gussying-itself-up-for-an-advertising-ipo/comment-page-1/#comment-1650638 Omadsense Fri, 28 Sep 2007 15:37:46 +0000 http://www.techcrunch.com/2007/09/27/aol-is-gussying-itself-up-for-an-advertising-ipo/#comment-1650638 I'm with dale, distruction is thier motto... sad, they had a bright future once. I’m with dale, distruction is thier motto… sad, they had a bright future once.

]]> By: Advertising http://www.techcrunch.com/2007/09/27/aol-is-gussying-itself-up-for-an-advertising-ipo/comment-page-1/#comment-1650049 Advertising Fri, 28 Sep 2007 07:04:40 +0000 http://www.techcrunch.com/2007/09/27/aol-is-gussying-itself-up-for-an-advertising-ipo/#comment-1650049 Yeah, I too agree that AOL is the best place for online advertising, you can easily advertise your product here and can get lots of profits. Yeah, I too agree that AOL is the best place for online advertising, you can easily advertise your product here and can get lots of profits.

]]> By: Name(required) http://www.techcrunch.com/2007/09/27/aol-is-gussying-itself-up-for-an-advertising-ipo/comment-page-1/#comment-1649836 Name(required) Fri, 28 Sep 2007 03:14:58 +0000 http://www.techcrunch.com/2007/09/27/aol-is-gussying-itself-up-for-an-advertising-ipo/#comment-1649836 google's 1B already bought themselves 2 years worth of maybe 8% of their revenue, pocket change compared to their market cap, well worth it even at a zero dollar residual value. Losing that chunk of revenue would change the market shares and perception of momentum, 1B is a small price to pay to protect that. Looks like AOL is going to be more like an IACI sort of shop. Just won't be very interesting from now on. google’s 1B already bought themselves 2 years worth of maybe 8% of their revenue, pocket change compared to their market cap, well worth it even at a zero dollar residual value. Losing that chunk of revenue would change the market shares and perception of momentum, 1B is a small price to pay to protect that.

Looks like AOL is going to be more like an IACI sort of shop. Just won’t be very interesting from now on.

]]> By: Marah Marie http://www.techcrunch.com/2007/09/27/aol-is-gussying-itself-up-for-an-advertising-ipo/comment-page-1/#comment-1649809 Marah Marie Fri, 28 Sep 2007 02:57:09 +0000 http://www.techcrunch.com/2007/09/27/aol-is-gussying-itself-up-for-an-advertising-ipo/#comment-1649809 @ Observer: Consider it explained. http://www.google.com/press/pressrel/twaol_expanded.html @ Observer:

Consider it explained.

http://www.goog...l_expanded.html

]]> By: Observer http://www.techcrunch.com/2007/09/27/aol-is-gussying-itself-up-for-an-advertising-ipo/comment-page-1/#comment-1649700 Observer Fri, 28 Sep 2007 00:48:38 +0000 http://www.techcrunch.com/2007/09/27/aol-is-gussying-itself-up-for-an-advertising-ipo/#comment-1649700 I don't understand it. They first acquire all these companies, to get some of that internet magic that Google has. They then become a portal like Yahoo (when Yahoo was already being handed its head by Google) - hmm, wrong move! Now, they are going to spin off/IPO all the advertising pieces they acquired - the only valuable pieces of AOL in your analysis - and keep what? Keep the dying businesses they were supposed to be diversifying out of. And could someone explain how Google's 5% stake works? What do they get out of it? What is their "exit strategy" for that $1 billion? Yeah, I hear investment bankers love all this - they get their percentage coming and going - but what's in it for AOL shareholders? Look at how focused companies operate - Oracle acquires, Google acquires, and they do so for keeps. AOL acquires, and then AOL sells a stake to someone else, and then AOL spins out what it acquired. Classic "corporate America". Thank God I am lucky enough to not work for fucking morons like these. I don’t understand it. They first acquire all these companies, to get some of that internet magic that Google has. They then become a portal like Yahoo (when Yahoo was already being handed its head by Google) – hmm, wrong move!

Now, they are going to spin off/IPO all the advertising pieces they acquired – the only valuable pieces of AOL in your analysis – and keep what? Keep the dying businesses they were supposed to be diversifying out of.

And could someone explain how Google’s 5% stake works? What do they get out of it? What is their “exit strategy” for that $1 billion?

Yeah, I hear investment bankers love all this – they get their percentage coming and going – but what’s in it for AOL shareholders? Look at how focused companies operate – Oracle acquires, Google acquires, and they do so for keeps. AOL acquires, and then AOL sells a stake to someone else, and then AOL spins out what it acquired.

Classic “corporate America”. Thank God I am lucky enough to not work for fucking morons like these.

]]> By: granttool http://www.techcrunch.com/2007/09/27/aol-is-gussying-itself-up-for-an-advertising-ipo/comment-page-1/#comment-1649409 granttool Thu, 27 Sep 2007 20:30:17 +0000 http://www.techcrunch.com/2007/09/27/aol-is-gussying-itself-up-for-an-advertising-ipo/#comment-1649409 I can't help but wonder how Google feels about all this. They invested a BILLION dollars in aol a few years ago. And now it appears that the TWX goons have spent most of it acquiring companies that they'll eventually spin off. Will Google get a piece of the platform A pie or just stuck with withering access and portal businesses. All this banter by Falco-Grant about portals not being good businesses is just poor excuse-making for their incompetence. Did any ACTUALLY believe some dinosaur from NBC and a midgette could execute a turn-around for AOL? Hind sight is 20 20! I can’t help but wonder how Google feels about all this. They invested a BILLION dollars in aol a few years ago. And now it appears that the TWX goons have spent most of it acquiring companies that they’ll eventually spin off. Will Google get a piece of the platform A pie or just stuck with withering access and portal businesses.

All this banter by Falco-Grant about portals not being good businesses is just poor excuse-making for their incompetence. Did any ACTUALLY believe some dinosaur from NBC and a midgette could execute a turn-around for AOL? Hind sight is 20 20!

]]> By: Brig Graff http://www.techcrunch.com/2007/09/27/aol-is-gussying-itself-up-for-an-advertising-ipo/comment-page-1/#comment-1649341 Brig Graff Thu, 27 Sep 2007 20:07:30 +0000 http://www.techcrunch.com/2007/09/27/aol-is-gussying-itself-up-for-an-advertising-ipo/#comment-1649341 You know, I don't think that the AOL brand is lacking value. It's huge....still...even today. Bigger than most of the startups we talk about on TechCrunch all rolled together. I wouldn't write them off as unable to execute. You know, I don’t think that the AOL brand is lacking value. It’s huge….still…even today. Bigger than most of the startups we talk about on TechCrunch all rolled together. I wouldn’t write them off as unable to execute.

]]> By: nutty geek http://www.techcrunch.com/2007/09/27/aol-is-gussying-itself-up-for-an-advertising-ipo/comment-page-1/#comment-1649315 nutty geek Thu, 27 Sep 2007 19:44:20 +0000 http://www.techcrunch.com/2007/09/27/aol-is-gussying-itself-up-for-an-advertising-ipo/#comment-1649315 humm, this might actually work, after the long six years experiment. It has been a dead business with a dead brand, only way to go is to use the cash flow to buy into growth and moving on away from the putrid carcass. Won't do much for my TWX stocks though, only thing that can help it is next Q's cable numbers, and I will sell after the conf call no matter what. humm, this might actually work, after the long six years experiment. It has been a dead business with a dead brand, only way to go is to use the cash flow to buy into growth and moving on away from the putrid carcass. Won’t do much for my TWX stocks though, only thing that can help it is next Q’s cable numbers, and I will sell after the conf call no matter what.

]]> By: Bryan Migliorisi http://www.techcrunch.com/2007/09/27/aol-is-gussying-itself-up-for-an-advertising-ipo/comment-page-1/#comment-1649291 Bryan Migliorisi Thu, 27 Sep 2007 19:22:30 +0000 http://www.techcrunch.com/2007/09/27/aol-is-gussying-itself-up-for-an-advertising-ipo/#comment-1649291 Erick, I cant tell you how nice it is to see a post on TC with so much substance. and content. It seems that TC, Mashable, and R/WW all seem to pop posts out rather quickly and while they usually have good information, they sometimes lack substantial content and analysis. Keep up the great work! Erick, I cant tell you how nice it is to see a post on TC with so much substance. and content. It seems that TC, Mashable, and R/WW all seem to pop posts out rather quickly and while they usually have good information, they sometimes lack substantial content and analysis.

Keep up the great work!

]]> By: jaywood http://www.techcrunch.com/2007/09/27/aol-is-gussying-itself-up-for-an-advertising-ipo/comment-page-1/#comment-1649246 jaywood Thu, 27 Sep 2007 18:57:51 +0000 http://www.techcrunch.com/2007/09/27/aol-is-gussying-itself-up-for-an-advertising-ipo/#comment-1649246 So how would Google's current 5% stake in AOL be handled? How much of that stake will be in Platform A versus the remaining AOL piece? So how would Google’s current 5% stake in AOL be handled? How much of that stake will be in Platform A versus the remaining AOL piece?

]]> By: david http://www.techcrunch.com/2007/09/27/aol-is-gussying-itself-up-for-an-advertising-ipo/comment-page-1/#comment-1649155 david Thu, 27 Sep 2007 17:47:48 +0000 http://www.techcrunch.com/2007/09/27/aol-is-gussying-itself-up-for-an-advertising-ipo/#comment-1649155 This looks like a good idea. I'd buy the stock. This looks like a good idea. I’d buy the stock.

]]> By: Otis http://www.techcrunch.com/2007/09/27/aol-is-gussying-itself-up-for-an-advertising-ipo/comment-page-1/#comment-1649131 Otis Thu, 27 Sep 2007 17:32:47 +0000 http://www.techcrunch.com/2007/09/27/aol-is-gussying-itself-up-for-an-advertising-ipo/#comment-1649131 So Mike did you get a lot of this information from AlleyInsider.com? They have been covering these AOL circumstances for the past 3 weeks - corp. intrigue, IPO, layoffs, balance sheet analysis - and all. Are you moving from an edit start up focus to industry analysis like alleyinsider? So Mike did you get a lot of this information from AlleyInsider.com? They have been covering these AOL circumstances for the past 3 weeks – corp. intrigue, IPO, layoffs, balance sheet analysis – and all.

Are you moving from an edit start up focus to industry analysis like alleyinsider?

]]> By: Aaron http://www.techcrunch.com/2007/09/27/aol-is-gussying-itself-up-for-an-advertising-ipo/comment-page-1/#comment-1649095 Aaron Thu, 27 Sep 2007 16:59:52 +0000 http://www.techcrunch.com/2007/09/27/aol-is-gussying-itself-up-for-an-advertising-ipo/#comment-1649095 Wow, what a lame strategy for a turnaround. AOL should swallow its pride and just get rid of any services that aren't working. The brand has no value, so what's the point in hanging on? If they were smart, they'd sell off their dialup customers, re-brand their ad-filled homepage (which I just took a brief look at - and wow, it's horrible!), and basically become as new a company as they can with the assets that work. This is what American car companies are beginning to understand, and they don't seem to have a problem selling off brands that don't make them money. Wow, what a lame strategy for a turnaround. AOL should swallow its pride and just get rid of any services that aren’t working. The brand has no value, so what’s the point in hanging on? If they were smart, they’d sell off their dialup customers, re-brand their ad-filled homepage (which I just took a brief look at – and wow, it’s horrible!), and basically become as new a company as they can with the assets that work.

This is what American car companies are beginning to understand, and they don’t seem to have a problem selling off brands that don’t make them money.

]]> By: James Thomas http://www.techcrunch.com/2007/09/27/aol-is-gussying-itself-up-for-an-advertising-ipo/comment-page-1/#comment-1649089 James Thomas Thu, 27 Sep 2007 16:54:24 +0000 http://www.techcrunch.com/2007/09/27/aol-is-gussying-itself-up-for-an-advertising-ipo/#comment-1649089 BlogReader: You're right. You're much smarter than people with inside knowledge who work in these industries every day. AOL should hire you as their CEO. You'd straighten things out in a heartbeat. Hope you noticed the sarcasm. ;) BlogReader: You’re right. You’re much smarter than people with inside knowledge who work in these industries every day. AOL should hire you as their CEO. You’d straighten things out in a heartbeat.

Hope you noticed the sarcasm. ;)

]]> By: anonymous coward http://www.techcrunch.com/2007/09/27/aol-is-gussying-itself-up-for-an-advertising-ipo/comment-page-1/#comment-1649068 anonymous coward Thu, 27 Sep 2007 16:37:03 +0000 http://www.techcrunch.com/2007/09/27/aol-is-gussying-itself-up-for-an-advertising-ipo/#comment-1649068 If AOL closes up their ISP platform, how will college kids get internet access? Not that I use it any longer however I made it through (4) years of college using their silly CD's and continually closing down the accounts prior to the trial period being over. If AOL closes up their ISP platform, how will college kids get internet access?

Not that I use it any longer however I made it through (4) years of college using their silly CD’s and continually closing down the accounts prior to the trial period being over.

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