San Francisco based Sugar Publishing, a social network and group of women-focused blogs that we’ve covered since late 2006, is announcing the acquisition of ShopStyle, an ecommerce site, this evening. The price is not being disclosed.
Sugar says they will integrate shopping into editorial via widgets that allow readers to buy items directly. Combined, the company’s claim 5 million unique monthly visitors.
Sugar Publishing is also changing its name to Sugar Inc. The company is backed by Sequoia Capital and NBC Universal. See our recent coverage of Glam, a competitor.
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Yeah baby!
Sugaaaaah and style!
Sounds like a description of me!
I’ll have to drop in on them and see if they are worth buyingout, imulating, then shutting down.
Y’all chill naw, yah har.
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God! I’m cool!
http://fakesteveballmer.blogspot.com
Sounds like Sugar is going the path of Glam.com….the traffic count on Quantcast is a far cry from 5 million uniques; even if you add ShopStyle traffic and multiply by 15.
I actually really like Sugar Publishing and their different niche blogs. Good content combined with good targeting means a good business proposition and to combine that with shopping means $ in the long run.