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September 25, 2007

Exclusive: Podango Juices Podcast Network With Software From GigaVox Media

Erick Schonfeld

12 comments »

picture-87.pngPodcast network and hosting service Podango is beefing up its service with the purchase of podcast publishing software from GigaVox Media. The content-management system, called GigaVox Audio Lite, allows podcasters to automagically manage the different parts that make up an audio or video podcast, including ads, intros, promotions, and other program material.

Podango, which is based in Bountiful, Utah, hosts 1,300 podcasters across 250 different stations, including Mommycast, Duct Tape Marketing, and the Apple Phone Show (which Podango produces itself). Later this week, it will launch Girls Gone Geek, which CEO Lee Gibbons describes as a “cross between the View and Motorcycle Maintenance.” Something tells me it’s going to do okay. All told, says Gibbons, Podango-hosted shows are downloaded two million times per month, which is up from a mere 20,000 downloads six months ago. He is shooting for 10 million downloads a month by next March. And you thought podcasts were dead.

GigaVox Podcast Management System

  • Sphere It

This entry was posted on Tuesday, September 25th, 2007 at 3:00 am and is filed under Company & Product Profiles. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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Comments

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  1. Ritu

    September 25th, 2007 at 3:14 am

    Podcasts in now way are dead, atleast not yet. The managment offered for podcasting through this service sounds quite interesting. Also, although Podango hosted shows are downloaded 2 million time each month 10 million downloads is quite a goal to shoot for

  2. rc

    September 25th, 2007 at 3:34 am

    articles like this one don’t intrest any one
    no one listens to their podcasts and it
    only brings worries about web 2.0 bubble
    when there is nothing better to write

    rc

    trading tennis blog

  3. rc

    September 25th, 2007 at 3:36 am

    but hey the info is correct and fast
    good job by techcrunch

    only its not a sign that the market belive in them
    only that they try to improve thier bad situation

    rc

    trading tennis blog

  4. Pierre Col | UbicMedia

    September 25th, 2007 at 3:50 am

    The service sounds interesting… but I’m not sure that podcasting has a future, as a way to access contents ans especially videos and movies, in the middle of aggregators Youtube, Joost, BabelGum, iTunes, BitTorrent, Vuze etc, not even speaking of the dark side ofo P2P networks…

  5. Gonzalo

    September 25th, 2007 at 4:06 am

    This service is very interesting

  6. Rob H

    September 25th, 2007 at 5:23 am

    I think that podcasts are very much alive. Reminds me of the Internet in 1998 actually. Maybe that’s where we are on the timeline. Chris Anderson’s Long Tail says audiences are going niche. OK. So broadcasting to wide audiences could be partially displaced by nichecasting to small ones through all their personal devices. Checked out the new iPhone? I’m already listening to podcasts from iTunesU like the awesome Stanford U Entrepreneurial Series. My theory is the aggregate of tons of podcasts wrapped in ads and directed to small audiences might be big business especially if podcasts are a primary vehicle for displacing broadcast and print publishing. Gonna take time? Yup. YouTube is about 2.5 years old. Definitely worth watching this sector. Good story.

  7. Pierre Col | UbicMedia

    September 25th, 2007 at 7:43 am

    @Rob H #6: I totally agree with you about Long tail and niche audiences, the issue today is “how to provide long tail contents to niche fragmented audiences efficiently and at the lowest cost for both the content provider and the consumer ?”. But I do really think that P2P will now take over podcasting to do that. And the main raison in my mind is that more and more people use P2P to find niche contents, it is no more a matter of teenagers seeking free music and movies…

    I mentioned in my list
    - Youtube, iTunes, Joost and BabelGum as I see this companies weel positioned for “broadcasting” mainstream content, in partnership with majors providing their catalogs if they benefit of revenue sharing plans
    - BitTorrent Vuze etc for “nichecasting” independent / self-produced content, delivered directly from the producer to the consumer through P2P networks.

    Indeed, this sector has to be watched carefully!

  8. phenom

    September 25th, 2007 at 11:59 am

    good info…appreciated
    http://vidsonly.blogspot.com

  9. Mr. X

    September 25th, 2007 at 1:46 pm

    Great company and good people. They’ll own the space by this time next year.

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