Comments on: Rocketboom Moves to Blip.tv

By: Announcing DoubleClick verified advertising in iTunes at the blip.tv blog

Announcing DoubleClick verified advertising in iTunes at the blip.tv blog — Wed, 29 Oct 2008 00:56:33 +0000

[...] is a first for video podcasts. We’ve been running advertisements in iTunes since last year but this is the first time we’re able to serve them dynamically and offer third-party [...]

By: Tools For Your Video Career at Hans Virus

Tools For Your Video Career at Hans Virus — Sat, 26 Apr 2008 10:42:42 +0000

[...] covered the occasional content deal on Blip.tv but we’ve never seriously looked at their distribution platform, and [...]

By: Tools For Your Video Career

Tools For Your Video Career — Fri, 18 Apr 2008 04:36:14 +0000

[...] covered the occasional content deal on Blip.tv but we’ve never seriously looked at their distribution platform, and [...]

By: Study: Pre-Rolls Suck. (But What’s Better?)

Study: Pre-Rolls Suck. (But What’s Better?) — Fri, 09 Nov 2007 21:27:22 +0000

[...] ads, those 10-to-30 second video spots shown before the actual video, as any Web video entrepreneur can tell you. Mid-rolls (spots in the middle of a video like a regular TV commercial) and post-roll are other [...]

By: TechCrunch en français » Joyeux 1er anniversaire à Google et YouTube; tour d'horizon du secteur

Thu, 18 Oct 2007 10:44:38 +0000

[...] n’est pas une surprise si des shows comme Rocketboom ont décidé de migrer vers blip.tv. Nous avons même décidé de les utiliser pour notre TechCrunch40 conférence. Et PC [...]

By: TV » Comment on Rocketboom Moves to Blip.tv by On My Radar: NewTeeVee …

Thu, 27 Sep 2007 09:24:24 +0000

[...] Brad Linder wrote an interesting post today onHere’s a quick excerptBlip TV Launches Overlay Ads – Here is a Beet TV interview with Blip TV’s Co-founder & CEO Mike Hudack on the new overlay ads they are inserting into Quicktime files. Inserting ads into online video is not a new development, … [...]

By: On My Radar: NewTeeVee Live Conference & Blip TV Joins The Overlay Ads Gang « The Official Lair of Daniela

Thu, 27 Sep 2007 00:37:49 +0000

[...] Blip TV Launches Overlay Ads – Here is a Beet TV interview with Blip TV’s Co-founder & CEO Mike Hudack on the new overlay ads they are inserting into Quicktime files. Inserting ads into online video is not a new development, however dynamically (or baking in, as they are at the moment) overlaying them (with I assume relevant context, I am sick of seeing pre roll ads for things that have nothing to do with the content type of the video) is pretty new…. kind of. YouTube, Brightcove and Video Egg already do overlay ads, so Blip TV is simply providing another monetization option to their customers. Blip TV is also home to quite a few popular web series such as Rocketboom and their sister show JetSet so it’s a logical move on their part to offer options. Tech Crunch’s goes into their relationship with Rocketboom right here. [...]

By: phenom

phenom — Mon, 24 Sep 2007 21:45:36 +0000

nice

By: Josh Paul

Josh Paul — Mon, 24 Sep 2007 18:09:26 +0000

Hello, I'm the CEO of Aweli and have been working closely with Blip over the last few weeks to bring the overlay technology to market. The overlay technology is based heavily on our dynamic product placement research, which can be seen here. We believe that overlays and dynamic product placement will provide the next leap in online video advertising services.

By: Jaded TV Viewer

Jaded TV Viewer — Mon, 24 Sep 2007 17:46:30 +0000

I do. I enjoy watching TV from time to time, but am tired of being fed the same old formulaic crap on network TV (for the most part) and I no longer believe anything news reported from the major outlets. So, the breadth and varety user-generated TV – entertainment and news – informs and entertains me, and doesn’t leave me feeling like I have been used.

By: john g

john g — Mon, 24 Sep 2007 17:42:08 +0000

agree with you on the overlay mike, and the way you wrote this so elegantly, “Postrolls do get watched, just not as much as prerolls.” hahaha. congrats and as always a huge fan of blip and what you guys do.
you guys always do the right thing and you will be rewarded. keep up the good work.

By: whoopie

whoopie — Mon, 24 Sep 2007 16:51:40 +0000

who the hell actually watches this crap?

By: Mike Hudack

Mike Hudack — Mon, 24 Sep 2007 16:24:38 +0000

Hey guys,

I wanted to clarify my comments on ad formats, if I may. Short prerolls (2-3 seconds) can get a message out without annoying too many viewers — longer prerolls (15-30 seconds) do certainly annoy viewers. Postrolls do get watched, just not as much as prerolls.

There’s a delta between the two, and it varies from show to show. Some shows see 40% of their viewers see the postroll ad, some less, some more (I’ve seen one show that consistently carries about 75% of its viewers through to the postroll).

That said, both of these formats do have considerable drawbacks, and we think that the overlay is a very happy medium between the two. I wouldn’t always want to do overlays exclusively, though. In the case of Rocketboom we’re doing an overlay combined with a postroll. The overlay lets people know what’s going on, and the postroll drives the message home.

Yours,

Mike

By: Rocketboom and Blip.TV - Week Of Podcast Expo Announcements #1 | Paul Colligan’s Profitable Podcasting

Mon, 24 Sep 2007 15:54:28 +0000

[...] overlay process for ad insertions is considered by some to be “annoying,” but according to Techcrunch, “pre-rolls have the potential to turn off viewers and post-rolls don’t get [...]

By: Justin Kownacki

Justin Kownacki — Mon, 24 Sep 2007 15:17:07 +0000

And, while we’re on the topic, I see Rocketboom in the 74,000 range on Alexa…

Good luck to all parties involved. It seems like Blip continues to establish itself as a preferred haven for content creators, and Rocketboom gets a little extra heft from the existing Blip userbase. Good moves all around, eh?

By: Grace Piper

Grace Piper — Mon, 24 Sep 2007 15:12:39 +0000

BlipBoom or RocketBlip, both sound good to me.
This is big news for online video producers and fans. Awesome.

By: Chris Przybycien

Chris Przybycien — Mon, 24 Sep 2007 13:57:39 +0000

I wouldn’t have considered Rocketboom popular even during the reign of Congdon.

By: Michael Bailey

Michael Bailey — Mon, 24 Sep 2007 12:49:22 +0000

Yeah meanguy – you are pretty quick to judge here.

If your measure for success of an ad campaign is the number of clicks, perhaps you should try tracking actual sales – unless you are in the online advertising space, and a success to you is the selling of a batch of clicks.

BTW, Alexa rankings? Please stop it, you’re cracking me up here!

By: Mike Hudack

Mike Hudack — Mon, 24 Sep 2007 12:39:58 +0000

Hey meanguy,

We actually do track clicks, and we track viewership as well. What we’re not doing right now is loading the overlay in QuickTime dynamically — it’s baked in. That means that we don’t have a direct stat on the number of overlays seen, as opposed to the number of videos. But we do have CTR and all that good stuff!

Yours,

Mike Hudack
Co-founder & CEO, blip.tv

By: meanguy

meanguy — Mon, 24 Sep 2007 12:36:32 +0000

An online ad platform that doesn’t count views or clicks? Fantastic!

Incidentally: rocketboom.com hasn’t been in the Alexa top 100,000 sites for quite some time. Can we stop talking about it now? Please?

If the most interesting thing about your show is your ad platform, you’ve got real problems.

By: Bill Cammack

Bill Cammack — Mon, 24 Sep 2007 12:31:02 +0000

Power Moves!

Congrats, all!

By: Mike Hudack

Mike Hudack — Mon, 24 Sep 2007 12:15:30 +0000

Thanks Erick! We're extremely excited about our new partnership with Rocketboom. We've blogged about the partnership and so has Andrew Michael Baron of Rocketboom. I wanted to clarify my comments on ad formats, if I may. Short postrolls (2-3 seconds) can get a message out without annoying too many viewers, and postrolls do get watched, just not as much as prerolls. There's a delta between the two, and it varies from show to show. Some shows see 40% of their viewers see the postroll ad, some less, some more (I've seen one show that consistently carries about 75% of its viewers through to the postroll). That said, each format does have considerable drawbacks, and we think that the overlay is a very happy medium between the two. I wouldn't always want to do overlays exclusively, though. In the case of Rocketboom we're doing an overlay combined with a postroll. The overlay lets people know what's going on, and the postroll drives the message home. Yours, Mike Hudack Co-founder & CEO, blip.tv