Media discovery startup MatchMine has raised $10 million from original seed investor the Kraft Group.
Boston based MatchMine launches Sunday with a product that is advertised to “unlock a whole new world of music, movies, video and other cool stuff to match the tastes of the original, quirky, one-of-kind inner you.”
MatchMine’s “MatchKey” technology uses demographic information about a user and a ratings system to deliver suggested media, and can also be plugged into third party sites to deliver recommendations. Three sites will support MatchKeys at launch: Peerflix, FilmCrave and Fuzz.com.
Th Kraft Group (not to be confused with Kraft Foods) is best known in the United States for its investments in Gillette Stadium and the New England Patriots.
(via Boston.com)
another “me-too” site profiled for the weekend launch date? hasn’t this already been done (this site concept) a million times over? yawn…
Me-too can also be me-better as well. We will need to wait and see, don’t we?
No, thats definitely a “me to”, ill be surprised if this goes anywhere.
10 million down the toilet.
What is “me-too” about the this technology? Could you please name a few who has done the personalization on the web in a portable manner?