It’s about FREEDOM. You (the consumer) just need to think out of the box. Ooma must get consumers to change their view of phone service. Sooo, they must get them to disconect from the local telcos.

From outcast to broadcast!

I feeitmean it shows how the how the phone companies still want to pick and choose how our basic need to be someone and communicate is dictated

You’re all thinking too hard: It means you need to watch with “Dark Side of the Moon” playing in the background while you’re as high as the guy who dreamed up the Cadbury Gorilla ad.

this is the story of the founding of the company. Ashton is the cool long haired kid and Andy frame is the bowl cut. Ashton will only play with Andy after Andy shows him the future. can i please get this vacuum cleaner, this is the second time i’ve tried! i have two kids and theres so much dust on the ground in my apartment, it would really help me feel worthwhile with my wife.

It’s about a small company not being a allowed to play with the big boys like AT&T etc. But when Ooma shows them their “magic” in a box and their product offering all the other kids will want a piece of it. Not bad. Wouldn’t mind trying it out.

There’s magic in the “box”.

The being rejected thing really has nothing to do with it. The focus should be on the special FX. The white flowing objects represent connected, breathing, living conversations and networks made of human interaction groups. Ooma will soon be moving into other areas besides simple phone calls. This is eventually going to be what you see in all the early 90’s movies where you watch phone calls on big screens and your buddies are grouped into live video telephone calls. Soon Ooma will launch video chat based around TV, websites, and other forms of conversations. Group Talk focused on different media.

Or I could know nothing and just want the free give away.

DON’T TASE ME BRO!

Ooma wants to play with the big boys (with old telecom or even the Big Voip players) but was shut out of the club because they thought Ooma’s idea was stupid and wouldn’t make any money. They decided to go off on their own and create their own world. Eventually, everyone will want to play with THEM (aka copy their business plan).

See, what it means is pretty simple. The child, and I use the term loosely because the actor is obviously an alien from Beta Reticula, is clearly the embodiment of the messiah of a dark age of telephony. This figure is here to save the other children (who are obviously played by little people in wonderful wigs) from the dark ages that are normal phones, and of course swing sets.

This resistance to playground equipment implies deeper symbolism - the monkey bars are surely a gateway to hell. Alien Jesus Child wants to connect to others, but while they exist in the sin infested bit of the slide, they cannot hear him. Clearly frustrated by this, Alien Jesus Child grows angry and sits down in the field. He summons sunflowers and smoke, but these are merely icons implying a larger depth. The Sunflowers represent, as usual in classic literature and film, Killer Robots. The smoke is merely Alien Jesus Child’s ability to manipulate their level of killer robot-ness. Alien Jesus Child, shunned by those he would save, is transforming now into General Alien Jesus Child Unbound, and is now set for world domination instead of global salvation. He uses the Killer Robots (Sunflowers) to hypnotize and zombify the other children (who are, again, played by little people in wigs). The other children are now his dark army, without souls or conscience. But what seperates them from other fourth graders, is that these “children” have a leader.

A Leader who is coming for you.

Ooma: Buy it or General Alien Jesus Child Unbound’s horde of Zombie Little People in Wigs and Sunflower Robots are going to eat your spleen!

It’s a video of the daydreams you’ll be having to try and mentally fill in the gaps as your VOIP connection breaks up.

50 is the new 80, 25 is the new 40, and apparently 10 year olds smoke up and have taken over the world of telecommunications. With all the cellphone waves, Wi-Max, Wi-Fi, Radio frequency waves etc etc, kids today can just imagine the world however they want. But even in this technological fast paced FLAT world — my tax guy is in Bangalore; I have 2 tetabytes of my crap on my computer; my manufacturing is in China (and I told them to use lead if it was cheaper); I wake up and check my Blackberry before I say good morning to my wife — we all want the same basic thing we’ve wanted since the age of cavepeople, friends. So please be my friend and we can imagine clouds, flowers and lay back smoke some grass.

The hot air balloon represents the temporary upward momentum that can be generated with 10 million worth of hype. The playground kids represent the investors. Once a sufficient amount of smoke is blown up their collective arses they start to believe the hype. In the followup video the fuel runs out and the playground kids turn on him and give him an old school ass stomping like he’s getting jumped into a mexican gang.

I think it means that at some point in Ashtons life as a child, he was a left out dweeb with only his dreams and fantasies of Demi Moore and his Mary Jane. But life has a funny way of turning things around and he grew up to be a roman god and mary his princess, and probably still keeps the Mary Jane around on the side.

I think the real significance lies in the highway in the background. This represents the physical telecom infrastructure in the real world. Since it is separated from the Ooma boy by trees, but still visible, the potential for a new means of communication to access the infrastructure is there.

Note that in the opening shot, a black SUV is visible in the background. The SUV symbolizes access to the infrastructure, which the “cool” kids (big telecom players) already have.

After the Ooma boy wows the cool kids with his imagery, they are drawn to him with a cautious curiosity. However, the final scene places the cool kids between the Ooma boy and the highway, indicating that no matter how dreamy his magic is, he still needs to go through them to access the infrastructure (i.e. you need to get your broadband access through one of the big telecom companies).

His creepy smile at the end indicates that maybe Ooma has something else up their sleeve, like becoming a broadband provider as well.

It obviously means that the way to fight bullies on the playground is to slip a little something “funny” in their breakfast-cereal-of-choice so that they will believe that you can do all sorts of magical things just by sitting in the grass and waving your hands. Then they will be nice to you and ask you to play (and share some more of that “magically delicious” cereal with them).

Or maybe it means that the box may look goofy, but it can do things you can never imagine.

Take your pick, I’m off to have another bowl of cereal

It’s a public service message saying simply that acid is one hell of a drug.

There is the sandbox which is similar to the walled garden where the people don’t want something that is open and mind expanding to join their sandbox. But when they see the potential of having an open system the people in the sandbox want to come out and play.

The people in the sandbox are quite happy in their sandbox by temselves as shown by giving each other five. The little boy first thinks that the only way to be creative is to work within the sandbox. Then he gets dejected and goes out and starts doing his own things.

The first thing he creates is the cloud, which is symbolic of the entire internet which will give rise to a whole new bread of applications symbolic of the flowers. Then of course there is the baloon which is symbolic of the users navigating through the clouds. After which the boy brings forth smoke or dew from the ground which is the cloud existing in each of these applications, this is the inner potential similar to dew. Dew doesn’t descend from the sky, but exists in the very fabric of the environment, when the sun comes out is rises. Within the dew an elephant is seen as well as a bird. The elephant represents power, and the bird represents flight.

so this is a phone for kids? the kid was hard to understand - he doesn’t enunciate enogh

Ok, you have to think too much about the symbolism, then it’s not worth the amount of money they paid the kids actors. I don’t exactly see how people think this was good.

The Cadbury’s Gorilla….

http://www.aglassandahalffullproductions.com/

The video is a metaphor for what this company has done.

The kid has his finger pulled by an imaginary friend, a fart cloud comes out, it makes flowers grow and a hot air ballon rise and the inevitable stinky smoke clouds everything.

OOMA = Out Of My Ass

It means ooma is awesome.

Without dependence on others for ”play” you can be more creative, magical and open and therefore (do more things) than - if they would’ve let you play in the beginning …

Then when they ask to play - it becomes viral because I’m still wondering what he is going to say…

.rb

p.s. It is Viral, creative and will work for them

It means ooma is both the most creative product and the most creative marketing I’ve ever seen come out of silicon valley. They are changing all of the rules on many levels.

Well, it’s obvious from the advert that Ooma gives you the powers of the minor Goddess Flora, with an option to purchase the powers of Zeus over time. Importantly, while you are able to purchase friends and admirers by using Ooma, you are unable to change your appearance, explaining why the small child in the field is still butt-ass ugly when compared to the Home Improvement wannabees surrounding him.

I think the creative director plans to release a mini-series inspired by the ‘78 classic, The Omen. Dial Ooma : 666!

I think that it means that it means that right now it is alone - the big telcos have their clique and they are going to stick with it not allowing new players in. It is standing by itself in an open and level playing field. And while it is standing by itself, it has the capability to be right in the middle of everything that the traditional telcos have to offer, but it is going to have many capabilities that the telcos couldn’t even dream of right now, even if they tried.

However, before long all of the telcos are going to want to be Ooma - they will try to be their friend, but Ooma will continue to innovate and raise the entire industry to new hieghts. Ooma will change the industry and at the same time become the “popular kid” that everyone wants to play with (e.g. telcos as well as end-users).

The advertisement is saying that even tough the traditional telecoms wouldn’t let Ooma play they went out and did their own thing. It is magic and fantastic and now everyone is taking notice and want to work with Ooma, but they have lost the opportunity and Ooma is going to take over.

I personally love the sneaky smile the kid has at the end. I just says it all.

I can sum the spot up in three words:

-it
-doesn’t
-matter

the spot created a buzz, and it doesn’t matter what it means as long as the name gets out…

How the hell was that entertaining?

Obviously a bunch of nerdy VOIP engineers have made the movie star sympathetic to the plight of nerdy VOIP engineers by getting him lit. While inebriated, they convinced him that guys that can actually make “The Cloud” do something useful can actually get the chicks. Once you have the chicks, the non-nerdy guys then view you in a different light. Tech staff takes over creative! With disastrous results!

The meaning of the video is obvious: nerdy kids eat a lot of ’shrooms.

I think the video just means that you can do astral projection with your mind to attract peers to appreciate your inner being. And it only works on green grass.

the drugged out kid is a bill gates type (or more likely the founder of ooma). he got shut out of all circles as a little kid and now that he has this cool new toy all of the “cool” kids want to be a part of it. So now the nerdy drugged out kid has all of the power and is now a “cool” kid

why limit yourself to a playground when the whole world is available for play. the rejection was an invitation for expansion of the imagination, related to that of the revolutionary concept of voip and the user experience from ooma phones.

One word - Junk.

It’s clear: other kids want to hang out with you if they think you’re holding

I think it’s about VOIP being locked out (and looked down upon) by the major telcos.

Do cool things, make cool friends.

Buy cool stuff to do cool things to make cool friends.

Erase emotional scars from your child hood by buying stuff.

I can do a hack lot better on my own than you cocky telco bastards who didn’t let me in for a cut the first time.

It’s really very simple. It’s all about banana and when the gourd feels like quilting he makes lolo. Once he realizes that saturn isn’t the genie he falls into the soup. The soup is just a metaphor for kites that make dizzy proclomations. So if you look at it that way, the leaves are merely aching for pudding.

playground = open marketplace

bullies = big telcos

kid = someone who wants open access to the spectrum

air = FCC controlled spectrum

ground = infrastructure

note, he didn’t get the ‘power’ until he sat down.

vapor = VAGUE REFERENCE TO THE ORACLE AT DELPHI. INHALING THE SMOKE ALLOWS YOU TO SEE THE FUTURE. Anyone remember the Oracle in the Matrix movies? Smoke in the kitchen while she’s baking cookies?

flowers = regeneration. same dna, multiple copies of the original

inhale and you will get friends.

When the other kids (telco customers) try to stay with their old ways, you hit the old imagination trail, come up with something brighter, new, and enveloping within that bland backdrop… and the other kids will soon be asking you to see that new-ness, and to join in.

Either that, or that kid’s a warlock with evil powers able to summon spirits and organic lifeforms, alter the weather and enchant those around him. I’m scared.

It’s actually a scene from The Butterfly Effect, that was lost to the cutting room floor.

You see the protagonist here is this kid who is actually Ashton Kutcher. So, he’s a little younger but wants to hang out with the older kids. So he goes up to two kids which are actually Brat Packers Emilio Estevez and Rob Lowe. They’re like, “No, Ashton, you’re too young to play with us.” And let’s face it - they’re a little jealous of Ashton’s good looks and youth so they give each other a nice hi5 for the put-down. Ashton is bummed so he says, “I’m going to go do some drugs, make a bunch of crazy shit in the grass and maybe one of those older kids will notice that even though I’m younger I’m still a badass.” So, he does some drugs, makes a bunch of crazy shit happen and then an older woman, who is actually Demi Moore (coming off the downward slide of her career) notices and points and says, “I don’t care how old that kid is, I’m gonna get me some of those drugs.” The other kids also notice this and say, “you know, Demi’s got a point there.” So, they go over and make friends with the kid. I think that pretty much sums it up.

it means……

do it.

and….

be it.

that’s what it means trueBelievers.

“’nuff said”

Symbolic, obscure advertising like this is extremely ineffective, and basically says, “we dont know what to say, of any newsworthy value, or can’t articulate our position clearly.”

The company clearly does not know its value proposition. The famous marketing guru that made Radio Shack into a national brand named his best selling book, ‘if you want to catch a mouse, make a noise like a cheese’; obviously, OOma can;t make a cheese-like sound.

“can I play with you’, asks the metaphysical telecom user to all the closed, monopolistic telecom companies, and they dont want to play, they are closed and cruel. But the mythical user is magically empowered to create magic and ‘clouds of connections through a mythic power’, not so obviously created by Ooma’s over priced box.

They will never make it on their high-priced model. There are so many weaknesses in their product philosophy, that I couldnt possibly list them all here.

OOMA will have to find a major national retailer partnership, or a technology licensing deal to survive. The tech is good, the need to make enigmatic, serial ads that never spell out the plain meaning of what you are selling is smart ass , indulgent ego crap by an immature marketer or an agency that is just taking ooma’s money. Ive see it before.

Looks like “The Last Mimzy”, a story about a future society trying to save itself from destruction. Maybe Ooma hopes having Ashton Kutcher on their board will save them too