Comments on: TechCrunch40 Session 6: Revenue Models & Analytics

By: Technology and Innovation News | Tech Crown » PubMatic Launches Dynamic Ad Price Prediction Tool

Thu, 25 Jun 2009 07:03:22 +0000

[...] from diversification in this dynamic environment. PubMatic, an online ad optimization service and TechCrunch 40 company, is launching a new product, Ad Price Prediction, that matches the optimal ad network with [...]

By: PubMatic Launches Dynamic Ad Price Prediction Tool | Design Website

PubMatic Launches Dynamic Ad Price Prediction Tool | Design Website — Thu, 25 Jun 2009 03:10:40 +0000

By: Greenest Blog » Blog Archive » Review of Tech Crunch 40

Greenest Blog » Blog Archive » Review of Tech Crunch 40 — Thu, 21 May 2009 00:16:35 +0000

[...] Session 6 – Revenue Models and Analytics [...]

By: Anish K.S

Anish K.S — Sun, 14 Sep 2008 06:10:52 +0000

Pubmatic.com and Komli.com Are from Amar Goel.

Thanks Amar

By: mark

mark — Thu, 11 Oct 2007 17:18:48 +0000

Wow! PubMatic is definitely what I need. I’ll be sure to use it on my next site.

By: Pubmatic debuts at TechCrunch40 « 善唯呈和 — The ChinaBhai

Pubmatic debuts at TechCrunch40 « 善唯呈和 — The ChinaBhai — Fri, 05 Oct 2007 18:14:43 +0000

[...] More coverage is available here. [...]

By: Amar Goel

Amar Goel — Thu, 20 Sep 2007 06:53:50 +0000

Hi,

I’m the CEO of PubMatic and thought I’d address a few of the comments above.

Google AdSense and Yahoo! Publisher Network expressly give the publisher the right to decide which colors they want a text ad to have. You the publisher get to pick the border color, text color, background color, etc that you want to have for your text ads. PubMatic just does this for you and our algorithms figure out which combinations generate the highest clickthrough rates for you and, thus, the highest CPMs. Many publishers using just this capability are seeing their CPMs go up by 20-40%.

Currently, PubMatic integrates 3 of the top 5 largest ad networks (AdSense, YPN, and BlueLithium). We plan to be adding many more soon, as well as soon the ability to include any ad network even if we don’t natively support the ad network. So soon any of 200 ad networks can be in the PubMatic auction.

Google and Yahoo! terms of service are each a bit different, but they primarily say that it must be clear to the viewer whose ad is being displayed. Since each of them have a marking declaring which network’s ad it is the publisher is not violating any TOS.

I hope this helps and we appreciate all the feedback.

By: HumphreyBogus

HumphreyBogus — Thu, 20 Sep 2007 02:45:09 +0000

PubMatic is within the TOS of the networks; you can use their APIs to create different color configurations for your text ads. They don’t change the javascript the networks give you, they change the configuration on the network’s site itself. For example, with AdWords you can try different color combos that you create within the AdWords app; those color combos show up when the ad is loaded using the js. All PubMatic is doing is automating that process using the APIs.

By: iMarketingGuru (SEO Wiki)

iMarketingGuru (SEO Wiki) — Wed, 19 Sep 2007 17:52:42 +0000

Man, I love the tools these companies are producing — they should really mostly each get investors for their work, for the tools will be highly efficient in helping others. We have the traffic builder app, the publisher helper app, the server management app (with third-part app integration), we have the publisher optimizer tool and then finally the potential highly advanced lead gen tool — What about opening up ZocDoc to SEMs and SEO professionals? A lot of lead generation work could be done using that platform

The platform for ZocDoc needs to be integrated in with big lead gen sites and houses for the medical field — there just needs to be a spreading out of the reputation to the various cities in the country. I like the idea of ZocDoc the most

By: latestnews

latestnews — Wed, 19 Sep 2007 09:26:41 +0000

All the product is very nice , but i think we need a marketplace for small websites for instant traffic.

By: Ronald Lewis

Ronald Lewis — Wed, 19 Sep 2007 03:12:37 +0000

AdBrite’s Spottt is Spottty — The upcoming service is exposing the e-mail addresses of new signups via a text file on its own site (I discovered this via visits from a web site — my address is included on this list as well). I’ve posted the details with links and more here:

http://ronaldle...resses-exposed/

By: jasson

jasson — Wed, 19 Sep 2007 02:03:57 +0000

These ideas are awfull, Zocdoc is especially terrible, Come on, the first round was at least decent. who picked these dumb ideas? pathetic, most definitely zocdoc

By: Janus

Janus — Tue, 18 Sep 2007 22:14:17 +0000

If Pubmatic is changing the colors or sizes of ad codes dynamically, they are most definitely violating Google and Yahoo’s terms which explicitly state you are not allowed to modify the ad code in any way.

By: jackmayhofferr

jackmayhofferr — Tue, 18 Sep 2007 21:10:57 +0000

Spottt a link exchange — now that is innovation. Amazing the Adbrite actually had to partner with someone to pull this off????

Pubmatic — brings together 3 of the worst networks in terms of CPMs for publishers — good work! I think that they are running a fowl of Google/Yahoo’s Terms by allowing both codes to run.

By: pud

pud — Tue, 18 Sep 2007 21:07:09 +0000

Spottt link should be http://www.spottt.com

By: Ryan Graves

Ryan Graves — Tue, 18 Sep 2007 19:43:54 +0000

Is there a cost for using Spottt? Adbrite?

By: ted

ted — Tue, 18 Sep 2007 19:09:41 +0000

Not a great panel for this, should’ve had some real web publishers on there…

By: Derek Cordeiro

Derek Cordeiro — Tue, 18 Sep 2007 19:06:26 +0000

How about linking to spottt.com instead of adbrite.com? There is nothing about spottt at adbrites website