Session six as follows, including our live notes.
Spottt (Adbrite)
Spottt helps like-minded sites promote each other for free. Just put a Spottt on your site, blog, or MySpace profile. Every time you show someone else’s ad, they’ll show yours. Spottt was created by AdBrite, with the assistance of Tony Hsieh, co-founder of LinkExchange.
Simple model, 1:1 exchange model. Same as original link exchange program bought by Microsoft.
More useful than original program. Original co-founder of LinkExchange.com on board
Clickable
Clickable provides a service for creating and managing online advertising. Their technology provides campaign management tools and an intuitive interface to view and manage performance and direct spending across all major ad networks. In addition, advertisers are empowered to self-manage their ad buying to yield transformational results.
TC40 anouncements: Ex AOL CEO has join board, adding Adbrite on site, and released in beta.
advertising aggregation tool, slick interface. Manage campaigns on Yahoo, Adwords.
GotStatus
GotStatus is a community-driven systems management and monitoring tool that is aiming to become “Google Analytics for servers.” Users are able to place a snippet of javascript and start managing and monitoring the server side of their web applications in the same way Google Analytics does for their browser side. They will be able to track metrics on items like new accounts per day, database size, and Amazon S3 usage.
Intro is a comparison to Google Analytics, but states that Google only solves half the problem, no coverage of the server.
Another nice interface, provides server stats including email.
Multi-user platfrom, supports customers/ clients. Can customize results with dashboards, widgets.
“User Generated Monitoring”
PubMatic
PubMatic is a meta ad server that sits between online publishers and online ad networks like Google AdSense, Yahoo Publisher Network and Value Click. Their service helps small- and medium-sized publishers manage and maximize their advertising inventory by seamlessly communicating with multiple ad networks to help them find the optimal ad layout and the highest paying ad network. They also provide them with a central dashboard to track all their ad networks and ad configurations.
Pitch: we’re the first company presenting at TC40 that offers revenue opportunities for publishers.
Pubmatic works as the middle man.
Offers optimization tools as well, color choices, sizes.
In alpha testing until today, now in open beta
Sites using the service have seen 70-110% increase in revenue.
Data is pulled from other ad networks.
Also offers dashboard widgets.
Nice idea, I’ll be keen to try it.
ZocDoc
ZocDoc is an online service that lets consumers find, search and book dentist and doctor appointments. Their service is integrated into dentists’ and doctors’ appointment systems so that last minute cancellations can be filled by other patients. ZocDoc also provides consumers with information on specific dentists’ and doctors’ office including what insurance they take.
Intro: there is a problem with easily finding doctors.
Online way to find and book medical practitioners. Site has just gone live now.
Nifty feature: site shows available time slots.
Play acting on stage, guy trips over, role playing using ZocDoc, something different.
Doctor listing include bio details + user ratings…I can feel a law suit coming on in the next 12-18months…but nice to get reviews of doctors from the user view point.
Experts panel and spotty Wifi. grrrr.
Guy likes Spottt…because it’s the only model he understands.
Esther Dyson likes Clickable, heart is with ZocDoc
Some good discussion around ZocDoc and lawyers, no live blogging as Wifi was down.
Experts seems to like ZocDoc, Clickable, Pubmatic. A strong session, I’d think Pubmatic just as the best product but only because I’ve got a publisher bias.
How about linking to spottt.com instead of adbrite.com? There is nothing about spottt at adbrites website
Not a great panel for this, should’ve had some real web publishers on there…
Is there a cost for using Spottt? Adbrite?
Spottt link should be http://www.spottt.com
Spottt a link exchange — now that is innovation. Amazing the Adbrite actually had to partner with someone to pull this off????
Pubmatic — brings together 3 of the worst networks in terms of CPMs for publishers — good work! I think that they are running a fowl of Google/Yahoo’s Terms by allowing both codes to run.
If Pubmatic is changing the colors or sizes of ad codes dynamically, they are most definitely violating Google and Yahoo’s terms which explicitly state you are not allowed to modify the ad code in any way.
These ideas are awfull, Zocdoc is especially terrible, Come on, the first round was at least decent. who picked these dumb ideas? pathetic, most definitely zocdoc
AdBrite’s Spottt is Spottty — The upcoming service is exposing the e-mail addresses of new signups via a text file on its own site (I discovered this via visits from a web site — my address is included on this list as well). I’ve posted the details with links and more here:
http://ronaldle...resses-exposed/
All the product is very nice , but i think we need a marketplace for small websites for instant traffic.
Man, I love the tools these companies are producing — they should really mostly each get investors for their work, for the tools will be highly efficient in helping others. We have the traffic builder app, the publisher helper app, the server management app (with third-part app integration), we have the publisher optimizer tool and then finally the potential highly advanced lead gen tool — What about opening up ZocDoc to SEMs and SEO professionals? A lot of lead generation work could be done using that platform
The platform for ZocDoc needs to be integrated in with big lead gen sites and houses for the medical field — there just needs to be a spreading out of the reputation to the various cities in the country. I like the idea of ZocDoc the most
PubMatic is within the TOS of the networks; you can use their APIs to create different color configurations for your text ads. They don’t change the javascript the networks give you, they change the configuration on the network’s site itself. For example, with AdWords you can try different color combos that you create within the AdWords app; those color combos show up when the ad is loaded using the js. All PubMatic is doing is automating that process using the APIs.
Hi,
I’m the CEO of PubMatic and thought I’d address a few of the comments above.
Google AdSense and Yahoo! Publisher Network expressly give the publisher the right to decide which colors they want a text ad to have. You the publisher get to pick the border color, text color, background color, etc that you want to have for your text ads. PubMatic just does this for you and our algorithms figure out which combinations generate the highest clickthrough rates for you and, thus, the highest CPMs. Many publishers using just this capability are seeing their CPMs go up by 20-40%.
Currently, PubMatic integrates 3 of the top 5 largest ad networks (AdSense, YPN, and BlueLithium). We plan to be adding many more soon, as well as soon the ability to include any ad network even if we don’t natively support the ad network. So soon any of 200 ad networks can be in the PubMatic auction.
Google and Yahoo! terms of service are each a bit different, but they primarily say that it must be clear to the viewer whose ad is being displayed. Since each of them have a marking declaring which network’s ad it is the publisher is not violating any TOS.
I hope this helps and we appreciate all the feedback.
Wow! PubMatic is definitely what I need. I’ll be sure to use it on my next site.
Pubmatic.com and Komli.com Are from Amar Goel.
Thanks Amar