Internet marketing and search optimization company SEOMoz has taken $1.25 million in Series A funding from Ingnition Partners.
SEOMoz offers a variety of web focused services, although is probably best known for their blog of the same name.
CEO and Editor Rand Fishkin said in a post that the money is going to be used to improve the quality of the services SEOMoz provide, the quality of the people SEOMoz can attract and their ability to market ourselves but “it’s not going to change our culture or our style or our approach to doing what we love to do – search marketing.”
Congrats to Rand and the team.
They’ve worked hard for this success. I’m confident they’ll put it to good use.
I am happy to see that someone out there believes seo is still alive and kicking. I dont totally understand the investment (only because I cannot see an exit), but Im happy to see the importance of seo validated. Congratulations to seomoz.
Rand and his fellow Mozzers are some of the nicest people around and some of the best in the search industry. I’ve been fellowing them for years and have had a chance to work with Rand on a SEO project.
I’m still various curious about their plans with the funding and how it will change their service offering. But it shows that SEO has definitely matured into the real deal – no matter what Jason Calacanis says
- Daniel
It’s great news for Rand and team.
But this post at TechCrunch is misleading. As Rand explained earlier, “we’ve gone from being primarily a search marketing consultancy business to one that’s heavily focused on an SEO product – premium content & membership.”. The $1.25MM investment is to allow them to strengthen the resources in the premium section (and their free stuff, too), not to expand their SEO services.
This is good news. Hopefully with this funding they will have lots of new tools for webmasters!
I was excited to hear this (I’m a Premium member) and that they have final say in any possible acquisitions which is rare. This is great news from a great company.
Congrats Rand!
How would $1.25m not change the culture of their business?
Thanks Duncan – totally appreciate the support. Just FYI – the funding is primarily going to drive the premium content product that we launched with this February.
And yes – lots of new tools for webmasters is exactly the plan
I was eager to give my own congratulations to Rand and the really wonderful people at SEOmoz, and was delighted to see how many other people had such warm wishes for them. Congrats guys…
Congrats to Rand and the hard working team at Seomoz!
I dont know you Rand but congratz! and i wish you all the luck.
Most of SEOmoz services available for free from other sources like SEOBook and with better quality.
My customers are always looking for the value in the products I provide to them and so we follow a very strict and strong ITSM philosophy at my job. We have to show the value of our programmers and IT professionals to the client as well.
One way we’ve improved on this is through data center automation. With this in place we have been able to do more with the people I have. They’re constantly working on new software or applications that continue to help improve application availability as well as upgrade our current generation of services.
I love the content on SEOMoz and i’m surprised they haven’t posted up this success yet on the blog. Great job Rand and the SEOMoz team. I’m sure they’ll put the money to good use in developing new technologies as well as other services for their clients (including all of us search marketing pros) — Can anyone say Numenta yet? when it comes to technology development??
It’s an important milestone not only for the ‘moz but for all of SEO – especially in consideration of reports (e.g. from MarketingSherpa) that marketers’ spending has been continuing to increase year-over-year however shifted noticeably in favor of doing SEO in-house more, last year.
Obviously if true that puts pressure on SEO agencies and/or consultants, such as ‘moz, myself and many others, to be continually raising the quality-of-service bar. In SEO IMHO, more often than not one gets what one pays for. Moreover, it’s just the tip of the iceberg. SEM as a refined global practice is still in a very young stage. There’s much growth to be had; much exciting work to do, new tool builds and otherwise.
So here’s to great things coming of it, and hopefully more investment dedicated SEO to come.
it’s about time
Congrats Rand!
Thanks for the kind words, everyone!
Congrats to Rand and the team for their continued success.
i wonder what they will be releasing come next week o_O
Congrats Rand and Team! SEOMOZ provides a great service and they deserved this.
congrats!