September 17, 2007

TechCrunch 40 Session 4: Crowd Sourcing

Duncan Riley

30 comments »

Session four as follows, including our live notes.

Cake Financial

mini-cake.pngCake Financial is a social investment service that lets people track all their investment portfolios in one place. The service allows individual investors to track and analyze their historical performance up to ten years. Users can also view the real-time portfolios and performances of their friends, family and top investors all without disclosing net worths, shares owned, portfolio sizes, etc.

Online investing service that offers social recommendations, without disclosing personal details. “There is nothing fake about Cake!”.

Homepage provides all the information usually found at the brokerage firm, but provides aggregated data from multiple firms.

Cake calculates annual returns across multiple brokers.

Interesting: you can chart your success against others, friend, associates etc.

cake1.jpg

Tools also allow you to look at trades other Cake members have made, the idea being that you can see what users with better results are investing in.

You can also see who is investing in a stock, eg: you can see everyone who holds Cisco, and then see what they are buying and selling as well.

DocStoc

mini-docstoc.pngDocstoc is an online community and professional network around user generated, professional documents. Users can store their own files or documents from anywhere around the internet. The files can be categorized and shared with various levels of read write accessibility. The documents can be searched by categories or by keywords and then previewed online or downloaded. Search results can be filtered by views, downloads, ratings and comments. Learn more about DocStoc.

Interesting introduction: fake customer testimonials from the audience.

A professional document service, comes with comments, profiles etc…

Docs can be found by keyword search, filters which include community filters, category search.

Documents can be previewed via popup and shared.

Includes registration for blogs as well.

docstoc.jpg

Teach The People

mini-teach.pngTeach The People is a social network built around online education. The site lets anyone with specific subject knowledge or a useful skill set to share it with the Teach The People communities. Users can create individual profiles and contribute content to topics (computer programming, math or “Bob Marley’s Influence on R&B Music” are a few examples). The site encourages quality content by letting users become community creators and by giving users points for rating, referring friends and answering questions. Community creators help create content and run day-to-day community operations. They can charge other users fees for monthly community access, content views or content downloads. They can also share in site advertising revenues.

Starts with intro and rhetorical questions. About bringing learning to the time poor.

The product brings knowledge and people seeking that knowledge together, with the ability to monetize content.

Users get 5gb of storage space for lectures.

There is also an open questions section..Q&A model.

Teach The People is a “community model not a teaching model.”

hewouldntkeepstill.jpg

CrowdSpirit

mini-crowd.pngCrowdSpirit is a crowdsourcing community built around designing electronic products and staying involved throughout their product life cycle. Users submit ideas for innovative electronic products that the community fine tunes and votes on. The best ideas and their product specifications rise to the top where investors provide financing and development partners make prototypes. Once products have been made they are tested by the community and recommended to retailers. Users involved with product creation can earn a share of the product revenue. Typical products will include MP4 players, DVD players, computer peripherals, headphones, etc.

A Q&A community consultation service for problems and ideas that may be possible. Deeper than say Yahoo Answers, focus is on products and prototypes.

crowdspirit.jpg

Ponoko

mini-ponoko.pngPonoko is a personal manufacturing platform. On Ponoko members can collaboratively create new products and take them through design and prototyping all the way through to production. Ponoko can manage the full production and delivery process or deliver the parts to the creator.

An online toy creating site, make online and “make it real.”

Users are able to add designs, materials, color etc..

pinocio.jpg

Expert panel: Ron Conway, Don Dodge, Rajeev Motwani, and Yossi Vardi

Ron Conway likes Ponoko. Rajeev likes Cake Financial.

2 minutes ago Jason Calacanis said how wonderful the Wifi had become…at it’s been bad ever since, talk about jinxing it.

Yossi Vardi suggests that Cake should also track sexual prowess, to the merriment of the crowd.

Don Dodge likes Cake + Teach the People, asks question to Teach: selling content is a hard ask on the internet, particularly when you don’t know what you’re getting. TtP: they are running background checks on people offering lessons so they can rate the people offering the lessons.

Yossi asked Ron Conway whether he uses Cake (Conway is an investor). Conway says other people handle his money and Yossi asks whether it is his wife. Yossi follows up with “how many of the 162 companies you invest in do you use”…much laughter, Conway says 20%.

Summary: Cake Financial was the strongest idea according to the panel, and correctly so. Ponoko was the most original.

  • Sphere It

Trackbacks/Pings (Trackback URL)

  1. Scriptyx.com » TechCrunch 40, quelques annonces intéressantes
  2. Ponoko - A co-creation manufacturing company at dub studios
  3. Docstoc Opens For Business (Documents)
  4. Jobs
  5. Business News Research » Cake Financial Now Lets You Track Your Friends’ Stock Portfolios on Facebook
  6. Bay Partners Seed Investments » Blog Archive » Cake Financial Now Lets You Track Your Friends’ Stock Portfolios on Facebook (TechCrunch)

Comments

RSS feed for comments on this post.

  1. Bill Cara

    Cake is IDENTICAL to Covestor. Om Malik wrote about them before - http://gigaom.com/2007/06/04/covestor/

    Covestor and Cake do the same thing - even their CEO’s look alike!

    VesTopia is another one that provides investing service - they do only pro’s, and let you see net assets of the people who trade.

  2. carlitos

    Maybe I’m missing something here:
    What % of people ar einto active investing?
    Who the hell wants to share even the very broad strokes of those investments?
    What size of market do these people believe there is for something like this?

    One thing is going niche and another is going nano-useless-niche

  3. Prakash Sinha

    All investing social networking starts and ends at CapWiz!

  4. Greg

    I like the idea of Cake - but having to share my brokerage info before being able to access most functions is a big downside. Doubly so as it’s not listed on the site….

  5. Kanute

    Whats the dude talking about????

  6. stupid_Dk

    Well, i’d say Cake must be appealing to those who actually invest in stocks.. but i dont think that it would appeal to masses..

  7. Dave G

    Duncan,

    Video is very slow to show. I would think “Tech” Crunch would have been on top of this kind of stuff.

    It is funny that we have been broadcasting live TV for 50+ years (with no wires!)…and all the big brains in the room cannot figure out how to upload a video of the conference within 4 hours of the session closing.

    Im dissapointed…I was hoping to virtually attend this thing…this year.

    On a non-complaining note - I am looking forward to watching.

  8. Dave G

    ^ New conference revenue stream: charge nominal fee for a live feed, make it available (free) 72 hours later for everyone else.

  9. vudu84

    “All investing social networking starts and ends at CapWiz!”
    ya right….

  10. Steven A. Carpenter

    This is Steve from Cake. I would like to respond to Bill Cara’s comment. Cake is very different from both Covestor and Vestopia. Here are the biggest differences that I see between us and the other companies:

    1) Both companies rely on the traditional notion that following the advice of a single individual is the better way to invest rather than following the proven insights of hundreds and thousands of people, which is the approach we’re taking at Cake.

    2) Cake allows you to link an unlimited number of brokerage accounts and we aggregate up to 10 years of an individual’s investing history. To my knowledge, on the other sites you can have only one account and you can see only 3 months of history. It’s difficult to get proven investment performance data over such a short time frame.

    3) Last, our business models are different. They want to charge for individuals to follow specific people. Cake members can follow an unlimited number of other investors for free.

  11. Darryl D

    ^ Steve C., loved your presentation, though I’m short on social investing as the “hundreds and thousands of people” are dead wrong most of the time, and 1000 hedge fund managers go and play golf with those people’s loses. I’d rather pay my bucks to sit next to Warren B., then to follow the masses. in an up market that will work, as the tide lifts everybody’s boats, but when things go down then you want to hang out next to the fund managers.

  12. =Jason

    I wasn’t as excited about this round of ideas. Nothing too exciting nor anything I would use.

  13. cweeb

    To Steve #10

    “Cake is very different”, “we have 10 years of data and they have 3 months”

    Is that so different, is that a HUGE barrier that the other company will never be able to do ? seems like a pretty small and easily solved problem to be touted as VERY different…

    I am more curious about things like MFA and hardware tokens and what that is going to do to all the screen scraping scripts you all must rely on.

  14. geewiz

    To Steven C #10:

    What would happen if investment banks decide that it is too much of a security exposure to share financial information they host with aggregators like you, and they start blocking your IP addresses?

    How would you be able to explain to your users that it is not possible to add their main brokerage account at Merrill Lynch?

    And how can I trust my personal bank login information to a small company like Cake Financials? You don’t have the deep pockets to guarantee or stand behind the security required to guard such sensitive information.

    I think I agree with others that this idea is treading on some very shallow waters…

  15. cweeb

    Yep, we are talking about handing over login credentials to a small company that has a nice sounding page on security. Everyone and their brother talks a great security. You all said “we’re built like a bank”, assuming we believe you, plenty of banks have had breaches. and if your’s is breached, now my login credentials from all these accounts is at risk. Oh sure, you encrypt blah blah blah, but at some point you decrypt and make an https request so the data and key are lying around somewhere. And you are probably scraping your way thru the crappy MFA that most sites have deployed with cookies and challenge questions, again what happens when the US finally wakes up and starts using hw tokens and out of band sms delivered passwords etc.

  16. cweeb

    fyi, all my gripes are equally valid for mint that is coming up tomorrow…

    - great security page
    - give me all your credentials
    - and challenge questions
    - trust us, we have a great security page
    - oh, did I say that nothing is more important than security
    - we have a security czar
    - we’re built like a bank, only better

    while at the end of the day they are a small company looking for a payday and want nothing to stand in the way of launching and adoption….

  17. Doug Reed

    This is Doug Reed the CTO from Cake. I wanted to respond to the questions about multi factor authorization and security.

    I spent most of 2005 leading Intuit’s efforts around multi factor authorization and am familiar with the various multi factor approaches. Cake can aggregate data from sites using multi factor authorization.

    As for security. If you use PayPal, it runs on a system that I built.

    Cake is doing absolutely everything possible to earn our customer’s trust.

  18. Notsure

    While Tcrunch40 is cool - it disappoints me that you guys only really selected companies which are already heavily funded or are started by people that have large personal funding.

    I was hoping that Tcrunch40 was aimed at startups with little or no funding - small teams and a cool, innovative product - not at large companies with >10 employees already and substantial backing.

    Disappointing to me to say the least…..:(

  19. Dave F

    Cake Financial is a superb concept & looked like it could well be a solid join finance site to run alongside Networthiq.com & Wesabe.com.
    Docstoc was a big thumbs down for me & i’ll be sticking with Scribd.com without a doubt…as long as scribd can clean up the site a lil..
    TeachthePeople is a good idea but i think one of the most poorly executed of the day & frankly the “ebay of education” makes me feel a bit sick…I’m still looking forward to tteach.com launching which seems to be their main competitor.
    Crowdspirit i have always been excited about & has generated a fair amount of buzz in its time but yeah, not much hope of it becoming a long term success. To be fair on the guys -they do seem to have a fair bit of activity on their site at this moment in time.
    Ponoko…well, Fantastic idea and there must be millions of budding inventors out there who just need a way to get their ideas out of their mind & into product form. It may mean that they have to pay a freelancer to design it in eps format - but i don’t think thats a bad thing as it could create a submarket of sorts. Probably one of the most ‘web2.0′ concepts of the day i reckon.

  20. Duncan Riley

    NotSure,
    this isn’t the case, there were a number of companies launching to coincide with TC40. There was a mix, but I do hear you in terms of providing a forum for early stage startups, a worthy idea.

  21. Notsure

    Duncan, while I agree that there were a number of companies. Its seems from the “panel of experts” non of these are worthy enough.

    I think some of the “experts” forget that not every company presenting has multi-million dollar backing.

    Maybe they need some reminding ?

  22. cweeb

    Security 101

    When people enter username correctly and the password wrong, DO NOT tell them “hey, good job with the username, but try again on the password”.

    Enter
    - email: cweeb@nowhere.com
    - password: insecure

    Cake happily tells me the email is not found

    Enter
    - email: dreed@cakefinancial.com
    - password: insecure

    Cake happily tells me the email/password combo is no good

    Great, now I know a valid email, and can just script a dictionary attach against that email. Also, you all don’t seem to bail out to higher auth models after a bunch of failed attempts.

    Even paypal give you the much better “invalid credentials” message on a failed attempt, not giving out the valuable clue of which credential was invalid.

  23. cweeb

    There it is, screen scraping as an expertise ! lol … from linked in

    FYI, no mention of having “built paypal” in the linked profile, probably not worth mentioning, but screen scraping, that’s critical.

    Doug Reed’s Specialties:

    Credit card processing
    Online Bill Presentment/Payment/ACH/IFX/OFX
    Financial account aggregation/Screen scraping
    Open source and web based software development
    Distributed computing/Middleware/Web Services/EAI

  24. mark vernon

    Thought I would add that we have already launched our site (www.tutorom.com) as a competitor to teachthepeople.com earlier this year. What they will find, as we have, is that it’s really difficult to get quality content created that people will pay for…we’ve decided to create a lot of the content in house, but that takes a looong time to do..:) -