China’s largest search company Baidu has launched a new video advertising program as part of a program to strengthen its dominant position in the worlds second largest internet market (by users).
“Baidu TV,” the result of a partnership between Baidu and Ads it! Media Corporation, will provide advertisers access to approximately 160,000 China based websites participating in the Baidu Union program, Baidu’s version of Google Adsense, with a potential audience of 140 million people.
Under the program publishers are able to chose where they can post video ads.
The NASDAQ listed Baidu has a market cap of $7.97 billion, up from $5.73 billion when we last mentioned Baidu in August, a 39% increase in their stock price in just under a month. Baidu holds a 55% share of the Chinese search market.
(in part via WSJ)
Right. I gave a brief description in my blog days ago, which is on ChinaInternetWatch.com. Baidu is definitely going to increase their revenue a lot but I doubt it would bring that much value.
Next question is Are they going to be a threat to Google ?
Baidu is already beating Google in China so… yes, they are threat to Google if Google want a peace of China.
They must do it and they will do it!
good company but stock might be a little over valued
rc
trading tennis
the english search results are horrible, not sure about the mandarin results, but they’ve got to do something about it, most journals are in english.
Baidu=Excite (circa 1997) of China. Google will soon own China and Baidu will either be purchased or in the under $1 stock category.
Baidu has something like three times the market share of Google in China. If Google buys them it will not be cheap, and the CCP may not let if go through anyway. Once upon a time Yahoo and eBay thought they could dominate China too…
The real player to watch is tudou.com – they’re the YouTube of China, have consummated the kind of content deals that Google is still getting sued over and distribution deals with all the major mobile carriers.
To those who only care about big buzz names: what Ads it! doing on this Baidu TV is all about displaying the right video Ad to the right audience, it’s precision bombing to interested surfer. if Tudou.com or any other YouTube clone is asked opinion on this Baidu TV, they will tell you they’re threatened.
I think Reno made a very good point. If any of you would like to know more about Baidu TV and Ads It, I probably can introduce you to them.
Xinhua
Hi Xinhua,
I’ve love to know more about Baidu TV and Ads It. How should I contact you?
Brandon
Brandon, sorry for not getting it back to you sooner. You can write to me at xinhua.bm@gmail.com, and I can put you in touch with Baidu TV guys. Cheers, Xinhua