Nokia To Acquire Mobile Advertising Firm Enpocket

Finnish mobile phone giant Nokia has entered into a definitive agreement to acquire Enpocket.

Boston based Enpocket provides technology and services centered on mobile advertising. Enpocket’s platform delivers mobile advertising across multiple formats including SMS, MMS, mobile Internet advertising, and video.

Nokia said in a statement that the acquisition will allow it to accelerate the scaling of its mobile advertising business by leveraging Enpocket’s platform and strong partnerships with advertisers, publishers and operators.

Enpocket competes with companies including Third Screen Media, now owned by AOL, Screentonic (acquired by Microsoft) and the Sequoia Capital backed AdMob.

Terms of the deal were not disclosed.

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This entry was posted on Sunday, September 16th, 2007 at 11:53 pm and is filed under Company & Product Profiles. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.