Finnish mobile phone giant Nokia has entered into a definitive agreement to acquire Enpocket.
Boston based Enpocket provides technology and services centered on mobile advertising. Enpocket’s platform delivers mobile advertising across multiple formats including SMS, MMS, mobile Internet advertising, and video.
Nokia said in a statement that the acquisition will allow it to accelerate the scaling of its mobile advertising business by leveraging Enpocket’s platform and strong partnerships with advertisers, publishers and operators.
Enpocket competes with companies including Third Screen Media, now owned by AOL, Screentonic (acquired by Microsoft) and the Sequoia Capital backed AdMob.
Terms of the deal were not disclosed.
See all
Post
I never knew that Nokia was a finnish company
What does this mean for their in-house team, I wonder? I heard inventory was being sold fairly easily in Europe, and for a decent yield.
Nokia’s venture arm Bluerun Ventures had a significant stake in Enpocket.