September 13, 2007

Mixx To Take A New Look At Social News

Michael Arrington

26 comments »

I generally don’t get that excited when I hear about yet another Digg-like social news site coming on the scene, but Virginia-based Mixx may be different. Part of the reason is the founding team, which has deep Internet and news experience.

The company is led by CEO Chris McGill, formerly the General Manager of Yahoo News and more recently the VP Strategy at USA Today. The site describes itself at its core as taking the best features of Digg, LinkedIn and My Yahoo. Look for a private beta launch soon, sign up now on the landing page.

The company is almost certainly funded but won’t yet disclose any details.

We have a few conceptual screen shots, below. It’s hard to understand these without a little bit of context, but my interest is piqued. Top screen shot is the unauthenticated home page. Second is the home page when signed in. Third is “groups” view. More on Mixx soon.

Sphere It

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Comments

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BeingParents

September 13th, 2007 at 1:24 pm

Users love all in applications. It has all the right components simple, clear, and veteran players. This could be very successful. I can’t wait to try it.
Ed

September 13th, 2007 at 1:24 pm

Ooooh, I want’s me an invite
Ryan Merket

September 13th, 2007 at 1:38 pm

Looks like Digg + groups.
Diggnation

September 13th, 2007 at 1:41 pm

Great, just what the world needs…ANOTHER DIGG COPY CAT!!!
ted

September 13th, 2007 at 1:47 pm

not enough new here…
PublisherZilla

September 13th, 2007 at 1:48 pm

Digg + groups. Sounds like a winner to me. So simple, people are bound to flock.
Aaronontheweb (AjaxNinja)

September 13th, 2007 at 2:05 pm

I would give my left testicle for anything that will put the negative Digg users (i.e. Diggnation) out on the street with ineffective power accounts. Dugg for the irony of it.
Israel LHeureux

September 13th, 2007 at 2:08 pm

Hurray! News needs to be made more social!
Melanie

September 13th, 2007 at 2:08 pm

Digg was fun for awhile, but now it seems to be more of a popularity contest. If the same people are making the front page, they’re becoming de facto editors, no? And with a smaller community, you’re more likely to get noticed. I like this AjaxNinja post on Digg’s hostile user base: http://www.ajaxninja.com/?p=163
Word Hugger

September 13th, 2007 at 2:13 pm

Hmm, this might have potential. I would love to see it do well.
Alx

September 13th, 2007 at 2:30 pm

Great name
gilltots

September 13th, 2007 at 2:53 pm

Mike, this post is a little light on the details…what’re you doing, preparing for some huge conference or something??
Sia

September 13th, 2007 at 3:35 pm

We’ve got to look at the positive side a little more often. I too would like to see this do well. The more the merrier. Now if I could just find the time !
household6

September 13th, 2007 at 5:14 pm

This looks great can’t wait to try it out!
quube

September 13th, 2007 at 5:48 pm

Nice, cool domain name. Much…much better than hulu!
David Mackey

September 13th, 2007 at 9:03 pm

Closed betas seem to be the way to generate a buzz.
doug hirsch

September 13th, 2007 at 9:42 pm

chris is a rockstar, so i’m excited to see it in action.
bc

September 13th, 2007 at 11:04 pm

news portalling has been beaten to death.

this is another rehash on “upvote” news, which in its most primitive form is already available at yahoo news as “most emailed”. for more refined examples see digg and reddit. one day people will want an alternative to digg and reddit, but that day hasn’t come just yet.

yahoo news works because it is simple, straightforward, and constantly updated. cnn pretty much takes the same approach…because it works.
Wes

September 14th, 2007 at 12:36 am

The experience may help these guys but I quite like the idea.
Honor Gunday

September 14th, 2007 at 5:58 am

Check out http://www.Corbaa.com, an outcubator-launched user-generated news site for the Turkish market; launched 1 month ago.
tuvie

September 15th, 2007 at 12:26 am

why it has to be digg copycat, why not be creative and start their own social news with its characteristic that differs from others… if this is just like digg, why would people visit there instead of digg that already famous ?