Social video site Revver has paid $1 million to video producers and their affiliates over the past year, the company says (pdf). Today also marks the service’s one-year anniversary. Revver generates revenue from pre and post roll advertisements that play in video content in their embeddable player.
Revver splits revenue 50/50 with video creators after paying 20% off the top for video distributors (sites that embed the video become distributors). This implies total revenue of $2-2.5 million in the last year depending on if there are distributors to be paid. Of course, if they have sweatheart deals with some content providers, that revenue total could be lower, even significantly lower.
Revver was one of the first and currently is one of the few hosted video sites helping monetize social video for independent publishers. Metacafe currently has a producer rewards program where they pay $100 per 20,000 views. Dailymotion and Youtube are expected to pay their users through advertising revenue as well.
Actually, this would imply total revenue of $2.2 million idiot.
I think this business model just says to everyone. We’re doomed, but this just might be crazy enough to work.
$2.2 million? how?
@hey dumb
you’re dumb. go over to Digg and leave your worthless comments over there. Nick said between 2-2.5 which includes 2.2. who is dumb now?
some $ to me
, just come today, thx revver 
Now if only they would use payment gateways other than PayPal. A lot of video creation and distribution lies unmonetized in countries outside PayPal’s reach — not the least of which is the ancestral land of Revver star Christine “Happy Slip” Gambito, a YouTube bailiwick.
I would say Revver’s revenue is significantly higher. Revver pays each time a sum $20 (al least) is reached. That doesn not imply that Revver receives money from advertisers with the same policy. The most significant part of Revver users do not reach the $20, there are a few thousands accounts that make a lot of money, while most of the the other remain at $5 to $15.
Congrats Revver. I’m a content creator and love them dearly.
However, I don’t expect them to last once YouTube starts paying out. Revver relies too heavily on viral and don’t do enough to grow and keep their audience.
I couldn’t believe they lost LG15 to MySpace–lord knows the producers are inept at the business side of things and probably took an offer, in desperation for cashflow, that anybody could’ve beat.
The fact that aggregators really start paying content creators by sharing ad revenues is a good news. But imho on the long term it will benefit only to the “first part of the long tail”.
I believe that “niche” contents, located “at the end of the long tail”, will probably not generate enough audience to be able to pay their creators simply with ad revenue sharing schemes : at the end, for contents interesting a limited and focused audience, the consumer will have to pay for the contents, or the contents will simply disappear, by lack of motivated creators…
Get your money while you can!
http://fakestev...er.blogspot.com
I actually think Break.com was the first to pay out money for videos. They keep things buttoned up, but a year ago they announced well a big money so I imagine they are even larger now.
One other small site that monetizes is VuMe. I’ve had 60 quickie joke videos up on both Vume and Revver for a couple of months and between them I’ve achieved 4,000 total views and I’ve made $22! Wow, how’s that for big bucks!
Yet in the same amount of time I’ve gotten over 250,000 views on 15 big free video sites paying $0!! If these other sites were to ever monetize, producers like me could do well enough to really kick their stuff in the ass and try to make some big bucks with more and better videos. I’d immediately start to put up hundreds more joke videos and I’d make a full time living at this because my stuff’s funny as hell and people love it.
Try this joke at http://www.vume...deos/view/7707/ to see my original quality. On Vume this joke has only had 50 views and only made $.14 and also on Revver 100 views and only $.14 but it has had a few thousand views on all of the other sites. And that’s only one of my median videos. If I could monetize a quarter of a million views like I’ve just had, at this rate every 3 months I could quit my job and spend full time producing new stuff!
I believe that monetizing small producers like me in the way that these 2 pioneering sites are doing it will generate a lot more good stuff for the general public and for the advertisers. It’s a win – win situation for everyone. In fact, as producers like me look at all of the money the free sites are making off of our creativity, with no pay back at all to us, it makes us bitter and resentful enough to hold up production. In fact i’m so disgruntled about it that I’m personally on strike until more monetizing occurs.
For now, I’ve embedded links to my home site and to my stuff on Revver and Vume – on all of my stuff already up on the free sites, so I’m leaving them up as billboard ads to get traffic from them to these 2 monetized sites. I just have to use these 15 free sites for what little i can considering all of the time and effort i put into them.
But I’m not doing any more videos until someone big like you-tube or myspace monetizes! It’s just not worth all of my time and effort making them for just Revver and Vume with their small amount of traffic. But if a big site were to monetize then it would become worthwhile to make new stuff for all 3 sites and i’d start doing them again. And if more big sites monetize, it would really prod me to make more.
It would be nice if someone influential would start a producer’s union of some kind to have more and more of us strike until these free sites start sharing the wealth with us. If good small producers could unite and put their new stuff up onto these 2 sites and bargain / strike from there it might pressure the big free site’s to pay up!
Hi Jim,
There is a active idea you have suggested – all content creators get united. It is difficult but not possible in creative professions. It can be initiated in specific geographies. I can organise one ! If content creating community can just create another U-tube or convinc e utube to share production costs to start with. Regards,
I think Break pays $400 per video and they have a huge audience compared to Revver – they don’t seem to get much press around here but they should
How much has YouTube paid their users ?
That is exactly my point. Create folks are making some
video site filthy rich with getting a penny. Revver has changed that.
Congrats Revver.Thanks for sharing in a GetAndKeepAllTheMoney2.0 era.
Anyone in a band?
I encourage everyone in the music industry to consider Revver and sites like it. Ad revenue will not make up for the downturn in music sales yet; however, this is a direction every artist has to consider. Music sales revenue is not the future for the music industry; ad revenue, access revenue and publishing are where artists and labels are going to make money.
Sucks that Revver doesn’t pay for non-American/Canadian traffic.
Not bad, not bad.
@ Christian (#16):
Christian, this actually depends on the ad campaign — the vast majority of our campaigns pay for all traffic, but occasionally a campaign is restricted to a specific geographic region. It’s the exception rather than the rule, but because it sometimes happens that way we state so in our FAQs.
i have to agree with bruce warlia the revenue will be made vis adv. revenue,sccess through distribution and publishing
Revver is a pioner and the one of the best payers in this a new trend in video sharing , here a complete report.
http://www.scot...gettingpaid.htm
can hep i need jest $40 tausen can u help mi
if can plis col mi 012 2434614
pretty nice.. i am waiting for my payment..