Comments on: Hulu Makes First Acquisition; Chinese Video Startup To Form Backbone Of New Service http://www.techcrunch.com/2007/09/12/hulu-makes-first-acquisition-chinese-video-startup-to-form-backbone-of-new-service/ Startup and Technology News Mon, 07 Jul 2008 01:56:02 +0000 http://wordpress.org/?v=2.5.1 By: Hulu Discusses Private Beta, Suggests Public Launch Time Frame http://www.techcrunch.com/2007/09/12/hulu-makes-first-acquisition-chinese-video-startup-to-form-backbone-of-new-service/#comment-1937983 Hulu Discusses Private Beta, Suggests Public Launch Time Frame Thu, 24 Jan 2008 21:49:31 +0000 http://www.techcrunch.com/2007/09/12/hulu-makes-first-acquisition-chinese-video-startup-to-form-backbone-of-new-service/#comment-1937983 [...] 15th, bringing with him the entire engineering team from Chinese video startup Mojiti (turns out the rumor we reported was [...] [...] 15th, bringing with him the entire engineering team from Chinese video startup Mojiti (turns out the rumor we reported was [...]

]]> By: Mojiti, China’s YouTube 2.0, in Acquisition Rumors « iBrian http://www.techcrunch.com/2007/09/12/hulu-makes-first-acquisition-chinese-video-startup-to-form-backbone-of-new-service/#comment-1616771 Mojiti, China’s YouTube 2.0, in Acquisition Rumors « iBrian Fri, 14 Sep 2007 00:07:07 +0000 http://www.techcrunch.com/2007/09/12/hulu-makes-first-acquisition-chinese-video-startup-to-form-backbone-of-new-service/#comment-1616771 [...] In our review, we spoke to Eric Feng, the founder of Mojiti.com and a former Microsoft exec. He mentioned that other new features to come included a Media Center plugin, Flash Spots, and SubRip/SubViewer. So there is a lot of functionality in Mojiti, which seems to have made it a prime acquisition target for $1 billion News Corp./NBC online video joint venture Hulu, according to Techcrunch. [...] [...] In our review, we spoke to Eric Feng, the founder of Mojiti.com and a former Microsoft exec. He mentioned that other new features to come included a Media Center plugin, Flash Spots, and SubRip/SubViewer. So there is a lot of functionality in Mojiti, which seems to have made it a prime acquisition target for $1 billion News Corp./NBC online video joint venture Hulu, according to Techcrunch. [...]

]]> By: StartupNewz.com http://www.techcrunch.com/2007/09/12/hulu-makes-first-acquisition-chinese-video-startup-to-form-backbone-of-new-service/#comment-1616627 StartupNewz.com Thu, 13 Sep 2007 22:40:08 +0000 http://www.techcrunch.com/2007/09/12/hulu-makes-first-acquisition-chinese-video-startup-to-form-backbone-of-new-service/#comment-1616627 <strong>Mojiti - Chinese Video Startup To Form Backbone Of New Service...</strong> Mojiti is a basic online video platform that also allows users to annotate videos at specific time points. The annotation feature is somewhat similar to another startup, click.tv, which is rumored to have been acquired by Cisco.... Mojiti - Chinese Video Startup To Form Backbone Of New Service…

Mojiti is a basic online video platform that also allows users to annotate videos at specific time points. The annotation feature is somewhat similar to another startup, click.tv, which is rumored to have been acquired by Cisco….

]]> By: ubina http://www.techcrunch.com/2007/09/12/hulu-makes-first-acquisition-chinese-video-startup-to-form-backbone-of-new-service/#comment-1615929 ubina Thu, 13 Sep 2007 16:25:01 +0000 http://www.techcrunch.com/2007/09/12/hulu-makes-first-acquisition-chinese-video-startup-to-form-backbone-of-new-service/#comment-1615929 Frame based video annotation is old now. Hypervideo or object based annotation is the new trend and provides a good video monetization model. Check out asterpix.com. Frame based video annotation is old now. Hypervideo or object based annotation is the new trend and provides a good video monetization model. Check out asterpix.com.

]]> By: Tech Town, NC http://www.techcrunch.com/2007/09/12/hulu-makes-first-acquisition-chinese-video-startup-to-form-backbone-of-new-service/#comment-1615481 Tech Town, NC Thu, 13 Sep 2007 13:02:26 +0000 http://www.techcrunch.com/2007/09/12/hulu-makes-first-acquisition-chinese-video-startup-to-form-backbone-of-new-service/#comment-1615481 <strong>Hulu Makes News for Actually Doing Something Good - Acquires Mojiti...</strong> TechCrunch reports that Hulu has acquired Beijing-based video sharing site Mojiti.com. Not much has been written about Mojiti, which, just for references’ sake, has an Alexa ranking of 108,289 at the moment, so this acquisition is a bit of a sur... Hulu Makes News for Actually Doing Something Good - Acquires Mojiti…

TechCrunch reports that Hulu has acquired Beijing-based video sharing site Mojiti.com. Not much has been written about Mojiti, which, just for references’ sake, has an Alexa ranking of 108,289 at the moment, so this acquisition is a bit of a sur…

]]> By: Video in je eigen woorden at zoomz - Alles over internetvideo http://www.techcrunch.com/2007/09/12/hulu-makes-first-acquisition-chinese-video-startup-to-form-backbone-of-new-service/#comment-1615223 Video in je eigen woorden at zoomz - Alles over internetvideo Thu, 13 Sep 2007 10:40:21 +0000 http://www.techcrunch.com/2007/09/12/hulu-makes-first-acquisition-chinese-video-startup-to-form-backbone-of-new-service/#comment-1615223 [...] Met de overname van het online videoplatform is een bedrag van ongeveer 13 miljoen euro gemoeid, zo meldt [...] [...] Met de overname van het online videoplatform is een bedrag van ongeveer 13 miljoen euro gemoeid, zo meldt [...]

]]> By: 我挖网(digbuzz.com) http://www.techcrunch.com/2007/09/12/hulu-makes-first-acquisition-chinese-video-startup-to-form-backbone-of-new-service/#comment-1614736 我挖网(digbuzz.com) Thu, 13 Sep 2007 06:23:18 +0000 http://www.techcrunch.com/2007/09/12/hulu-makes-first-acquisition-chinese-video-startup-to-form-backbone-of-new-service/#comment-1614736 <strong>国内创业团队魔击体正式被Hulu收购，交易价格1000 万美元左右...</strong> 据TC消息称，来自于北京的国内创业团队魔击体已正式被Hulu收购，据传收购价格在1000 万美元左右。 对于魔击体本站之前做过相应的报道，它是一款在线视频处理工具，可以直接在网络视频... 国内创业团队魔击体正式被Hulu收购，交易价格1000 万美元左右…

据TC消息称，来自于北京的国内创业团队魔击体已正式被Hulu收购，据传收购价格在1000 万美元左右。

对于魔击体本站之前做过相应的报道，它是一款在线视频处理工具，可以直接在网络视频…

]]> By: Digital Media Bulletin http://www.techcrunch.com/2007/09/12/hulu-makes-first-acquisition-chinese-video-startup-to-form-backbone-of-new-service/#comment-1614662 Digital Media Bulletin Thu, 13 Sep 2007 05:48:39 +0000 http://www.techcrunch.com/2007/09/12/hulu-makes-first-acquisition-chinese-video-startup-to-form-backbone-of-new-service/#comment-1614662 <strong>Hulu Acquires Video Annotation Company...</strong> According to TechCrunch, Hulu acquired Mojiti, a Beijing-based company for an undisclosed sum. This deal is so secret that it “may have originally leaked via an overheard airport conversation”, says TechCrunch. Wow, guess people should be m... Hulu Acquires Video Annotation Company…

According to TechCrunch, Hulu acquired Mojiti, a Beijing-based company for an undisclosed sum. This deal is so secret that it “may have originally leaked via an overheard airport conversation”, says TechCrunch. Wow, guess people should be m…

]]> By: Steve Ballmer http://www.techcrunch.com/2007/09/12/hulu-makes-first-acquisition-chinese-video-startup-to-form-backbone-of-new-service/#comment-1614471 Steve Ballmer Thu, 13 Sep 2007 04:07:48 +0000 http://www.techcrunch.com/2007/09/12/hulu-makes-first-acquisition-chinese-video-startup-to-form-backbone-of-new-service/#comment-1614471 I'm fed-up with the chinese! A few months ago the Olympics IT Committee announced that the systems running critical applications for the games will not be running Vista but XP: "Yang Yuanqing, chairman of Lenovo, miffed the Vole during a briefing in Beijing earlier this month, when he said that the Olympic Games require mature, stable technologies and were not the place to try out something new. As a result, all the Olympic Games' vital PC-related tasks, including games management systems, the results systems, commentator information systems, and the staff and scheduling systems, will run on XP." Seeing the terrible mistake these people were making and being very concerned about the image of the Olympic games I made a few phone calls to certain key people: 1. Darnd Dangkut'r (Chinese Olympics liason) This guy was no help at all, he kept pretending that he didn't speak english, "No speeky-dee anglash, No speeky-dee anglash,". I let him know that I knew this old trick and knew that he could understand every word I was saying. Dispite my protestations, he kept the act up. But I know I straightened him out! 2. The Levnovonovo Guy Yang; He didn't dare try the "no speeky-dee" trick on me. I just kinda' nicely reminded him how MS was a "strategic partner" and how it would be in both parties best interest to "accentuate critical deployment structures relevant to business operabilities in mission subjectively critical outgoing peramiters within heterogenius chinese lateral markets!" He got the message! I know because he just kept saying, "yes missa Ballme, yes missa Ballme, yes missa Ballme, ..." I ended the conversation with a little chinese of my own, "shiut shiut", he replied, "yes missa Ballme,". Good call. 3. Wen Jiabao 温家宝; Premier PRC; He started out, "no speeky-dee", I cut him off! "I'm not falling for that Wen!" Then suddenly some woman's voice came over the line, she claimed to be a "transistor". I told her that I knew what a transistor was and she wasn't one! I just slammed the phone down on them! Boy, I bet they were upset, but they got the message. You just gotta know how to handle people from different cultures, that's why I'm CEO! http://fakesteveballmer.blogspot.com I’m fed-up with the chinese!
A few months ago the Olympics IT Committee announced that the systems running critical applications for the games will not be running Vista but XP:
“Yang Yuanqing, chairman of Lenovo, miffed the Vole during a briefing in Beijing earlier this month, when he said that the Olympic Games require mature, stable technologies and were not the place to try out something new.
As a result, all the Olympic Games’ vital PC-related tasks, including games management systems, the results systems, commentator information systems, and the staff and scheduling systems, will run on XP.”
Seeing the terrible mistake these people were making and being very concerned about the image of the Olympic games I made a few phone calls to certain key people:

1. Darnd Dangkut’r (Chinese Olympics liason)
This guy was no help at all, he kept pretending that he didn’t speak english, “No speeky-dee anglash, No speeky-dee anglash,”. I let him know that I knew this old trick and knew that he could understand every word I was saying. Dispite my protestations, he kept the act up. But I know I straightened him out!

2. The Levnovonovo Guy Yang;
He didn’t dare try the “no speeky-dee” trick on me. I just kinda’ nicely reminded him how MS was a “strategic partner” and how it would be in both parties best interest to “accentuate critical deployment structures relevant to business operabilities in mission subjectively critical outgoing peramiters within heterogenius chinese lateral markets!” He got the message! I know because he just kept saying, “yes missa Ballme, yes missa Ballme, yes missa Ballme, …”
I ended the conversation with a little chinese of my own, “shiut shiut”, he replied, “yes missa Ballme,”. Good call.

3. Wen Jiabao 温家宝; Premier PRC;
He started out, “no speeky-dee”, I cut him off! “I’m not falling for that Wen!” Then suddenly some woman’s voice came over the line, she claimed to be a “transistor”. I told her that I knew what a transistor was and she wasn’t one! I just slammed the phone down on them! Boy, I bet they were upset, but they got the message.

You just gotta know how to handle people from different cultures, that’s why I’m CEO!

http://fakesteveballmer.blogspot.com

]]> By: TechTown, NC http://www.techcrunch.com/2007/09/12/hulu-makes-first-acquisition-chinese-video-startup-to-form-backbone-of-new-service/#comment-1614394 TechTown, NC Thu, 13 Sep 2007 03:15:41 +0000 http://www.techcrunch.com/2007/09/12/hulu-makes-first-acquisition-chinese-video-startup-to-form-backbone-of-new-service/#comment-1614394 It doesn't look like you can even upload video to Mojiti itself. As far as I can tell the only way to "add" video is to upload it to someone else's site (YouTube, mostly) and then point Mojiti to that URL. Has anyone seen something different? If that's true, this has to be just one small part of the Lulu, err, Hulu puzzle. Or maybe they just really liked the name. Either way, I hope they got it cheap. It doesn’t look like you can even upload video to Mojiti itself. As far as I can tell the only way to “add” video is to upload it to someone else’s site (YouTube, mostly) and then point Mojiti to that URL. Has anyone seen something different?

If that’s true, this has to be just one small part of the Lulu, err, Hulu puzzle. Or maybe they just really liked the name. Either way, I hope they got it cheap.

]]> By: Read/WriteWeb http://www.techcrunch.com/2007/09/12/hulu-makes-first-acquisition-chinese-video-startup-to-form-backbone-of-new-service/#comment-1614185 Read/WriteWeb Thu, 13 Sep 2007 01:11:11 +0000 http://www.techcrunch.com/2007/09/12/hulu-makes-first-acquisition-chinese-video-startup-to-form-backbone-of-new-service/#comment-1614185 <strong>Mojiti, China's YouTube 2.0, in Acquisition Rumors...</strong> Back in January we reviewed a promising new online video startup out of China, called Mojiti. We noted that there are many so-called Chinese YouTubes fighting it out on the Chinese web2.0 battleground, but Mojiti.com - which launched in November 2... Mojiti, China’s YouTube 2.0, in Acquisition Rumors…

Back in January we reviewed a promising new online video startup out of China, called Mojiti. We noted that there are many so-called Chinese YouTubes fighting it out on the Chinese web2.0 battleground, but Mojiti.com - which launched in November 2…

]]> By: G http://www.techcrunch.com/2007/09/12/hulu-makes-first-acquisition-chinese-video-startup-to-form-backbone-of-new-service/#comment-1613940 G Wed, 12 Sep 2007 22:45:16 +0000 http://www.techcrunch.com/2007/09/12/hulu-makes-first-acquisition-chinese-video-startup-to-form-backbone-of-new-service/#comment-1613940 Michael - agree with your assesment - this technology does nothing for the fantasy Hulu can been promoting. This experiment is going to be worse than NBBC (or whatever NBC called their now defunct) platform. Expected better from Jason Kilar. Wonder what those boys at Providence Equity have to say about their $100 million investment. Mo Money = Mo Jiti The funniest part is the YouTube Videos all over the Mojiti home page - Classic! Michael - agree with your assesment - this technology does nothing for the fantasy Hulu can been promoting. This experiment is going to be worse than NBBC (or whatever NBC called their now defunct) platform. Expected better from Jason Kilar.

Wonder what those boys at Providence Equity have to say about their $100 million investment. Mo Money = Mo Jiti

The funniest part is the YouTube Videos all over the Mojiti home page - Classic!

]]> By: les madras http://www.techcrunch.com/2007/09/12/hulu-makes-first-acquisition-chinese-video-startup-to-form-backbone-of-new-service/#comment-1613782 les madras Wed, 12 Sep 2007 21:34:36 +0000 http://www.techcrunch.com/2007/09/12/hulu-makes-first-acquisition-chinese-video-startup-to-form-backbone-of-new-service/#comment-1613782 mojiti is old hat. check out the new hypervideo sites such as asterpix. mojiti is old hat. check out the new hypervideo sites such as asterpix.

]]> By: Ed http://www.techcrunch.com/2007/09/12/hulu-makes-first-acquisition-chinese-video-startup-to-form-backbone-of-new-service/#comment-1613773 Ed Wed, 12 Sep 2007 21:30:30 +0000 http://www.techcrunch.com/2007/09/12/hulu-makes-first-acquisition-chinese-video-startup-to-form-backbone-of-new-service/#comment-1613773 Who cares? TV programs in general suck. I don't care to view it now over the web. I saw some Joost when it came out, there wasn't much there other than watching some crappy MTV show. I thought I'd watch now that more stuff is on, but who has time to sit down and watch a show on their computer. Who cares? TV programs in general suck. I don’t care to view it now over the web. I saw some Joost when it came out, there wasn’t much there other than watching some crappy MTV show. I thought I’d watch now that more stuff is on, but who has time to sit down and watch a show on their computer.

]]> By: Matt http://www.techcrunch.com/2007/09/12/hulu-makes-first-acquisition-chinese-video-startup-to-form-backbone-of-new-service/#comment-1613699 Matt Wed, 12 Sep 2007 21:02:27 +0000 http://www.techcrunch.com/2007/09/12/hulu-makes-first-acquisition-chinese-video-startup-to-form-backbone-of-new-service/#comment-1613699 Joost are smart and released their the API recently so 3rd party developers could create widgets that do similar things to what Mojiti is reportedly doing for Hulu. Joost are smart and released their the API recently so 3rd party developers could create widgets that do similar things to what Mojiti is reportedly doing for Hulu.

]]> By: Vijay Chakravarthy http://www.techcrunch.com/2007/09/12/hulu-makes-first-acquisition-chinese-video-startup-to-form-backbone-of-new-service/#comment-1613503 Vijay Chakravarthy Wed, 12 Sep 2007 19:39:13 +0000 http://www.techcrunch.com/2007/09/12/hulu-makes-first-acquisition-chinese-video-startup-to-form-backbone-of-new-service/#comment-1613503 I tried Mojiti a while ago -- good stuff, mostly for video remixing and annotation. The acquisition makes sense if they want to allow for user generated content mixed up with studio content, which would be an interesting approach to take to market. I tried Mojiti a while ago — good stuff, mostly for video remixing and annotation. The acquisition makes sense if they want to allow for user generated content mixed up with studio content, which would be an interesting approach to take to market.

]]> By: rod / techfold.com http://www.techcrunch.com/2007/09/12/hulu-makes-first-acquisition-chinese-video-startup-to-form-backbone-of-new-service/#comment-1613490 rod / techfold.com Wed, 12 Sep 2007 19:35:31 +0000 http://www.techcrunch.com/2007/09/12/hulu-makes-first-acquisition-chinese-video-startup-to-form-backbone-of-new-service/#comment-1613490 @michael - agreed with your comment. This seems like a knee jerk purchase to meet a management-imposed goal. Does not bode well for Hulu's future. @michael - agreed with your comment. This seems like a knee jerk purchase to meet a management-imposed goal. Does not bode well for Hulu’s future.

]]> By: Otis Gospodnetic http://www.techcrunch.com/2007/09/12/hulu-makes-first-acquisition-chinese-video-startup-to-form-backbone-of-new-service/#comment-1613487 Otis Gospodnetic Wed, 12 Sep 2007 19:34:27 +0000 http://www.techcrunch.com/2007/09/12/hulu-makes-first-acquisition-chinese-video-startup-to-form-backbone-of-new-service/#comment-1613487 @Michael - I haven't followed Hulu-lulu closely enough to notice and remember claims about decentralization (though I can't think of a reason why they would push that type of a differentiator...?), but who knows, maybe this Mohito technology can do that, too, or is at least good enough starting point. @Michael - I haven’t followed Hulu-lulu closely enough to notice and remember claims about decentralization (though I can’t think of a reason why they would push that type of a differentiator…?), but who knows, maybe this Mohito technology can do that, too, or is at least good enough starting point.

]]> By: Michael Arrington http://www.techcrunch.com/2007/09/12/hulu-makes-first-acquisition-chinese-video-startup-to-form-backbone-of-new-service/#comment-1613340 Michael Arrington Wed, 12 Sep 2007 18:35:21 +0000 http://www.techcrunch.com/2007/09/12/hulu-makes-first-acquisition-chinese-video-startup-to-form-backbone-of-new-service/#comment-1613340 Otis - sure. maybe. but remember when they promised a mostly decentralized platform? no mention of that recently, and mojiti isn't the right tech for that. I sense chaos and disorganization, not a smart strategic decision to buy v. build. And a new strategy to focus on a centralized, youtube-like site. And remember that Adobe already built all the hard parts of this and put it in the Flex platform. For some reason people are giving Hulu a lot of room before judging them. I prefer to judge them now. Otis - sure. maybe. but remember when they promised a mostly decentralized platform? no mention of that recently, and mojiti isn’t the right tech for that. I sense chaos and disorganization, not a smart strategic decision to buy v. build. And a new strategy to focus on a centralized, youtube-like site. And remember that Adobe already built all the hard parts of this and put it in the Flex platform. For some reason people are giving Hulu a lot of room before judging them. I prefer to judge them now.

]]> By: Rod http://www.techcrunch.com/2007/09/12/hulu-makes-first-acquisition-chinese-video-startup-to-form-backbone-of-new-service/#comment-1613333 Rod Wed, 12 Sep 2007 18:32:51 +0000 http://www.techcrunch.com/2007/09/12/hulu-makes-first-acquisition-chinese-video-startup-to-form-backbone-of-new-service/#comment-1613333 Wow - a nearly unbiased report on Hulu. :-) Wow - a nearly unbiased report on Hulu. :-)

]]> By: David Litsky http://www.techcrunch.com/2007/09/12/hulu-makes-first-acquisition-chinese-video-startup-to-form-backbone-of-new-service/#comment-1613310 David Litsky Wed, 12 Sep 2007 18:26:06 +0000 http://www.techcrunch.com/2007/09/12/hulu-makes-first-acquisition-chinese-video-startup-to-form-backbone-of-new-service/#comment-1613310 @Otis - agreed, typical balance between organic and acquisitional growth. @Otis - agreed, typical balance between organic and acquisitional growth.

]]> By: Otis Gospodnetic http://www.techcrunch.com/2007/09/12/hulu-makes-first-acquisition-chinese-video-startup-to-form-backbone-of-new-service/#comment-1613166 Otis Gospodnetic Wed, 12 Sep 2007 17:31:10 +0000 http://www.techcrunch.com/2007/09/12/hulu-makes-first-acquisition-chinese-video-startup-to-form-backbone-of-new-service/#comment-1613166 @Michael: Why do you say "It is surprising that Hulu would use a third party platform for their service rather than build it themselves from the ground up."? Couldn't the same be said for any acquisition? Presumably they are buying the technology, the know-how, the experience, and other valuable pieces. This gets them to their goal faster without rediscovering situations and problems that others have already faces and solved. No? @Michael:
Why do you say “It is surprising that Hulu would use a third party platform for their service rather than build it themselves from the ground up.”?

Couldn’t the same be said for any acquisition? Presumably they are buying the technology, the know-how, the experience, and other valuable pieces. This gets them to their goal faster without rediscovering situations and problems that others have already faces and solved. No?

]]> By: Velioncho http://www.techcrunch.com/2007/09/12/hulu-makes-first-acquisition-chinese-video-startup-to-form-backbone-of-new-service/#comment-1613132 Velioncho Wed, 12 Sep 2007 17:17:49 +0000 http://www.techcrunch.com/2007/09/12/hulu-makes-first-acquisition-chinese-video-startup-to-form-backbone-of-new-service/#comment-1613132 "leaked via an overheard airport conversation". interesting. How about this business idea? keeping a spy in all key airports and pick stocks based on the clues. Even one clue is good enough to make it big. “leaked via an overheard airport conversation”.

interesting. How about this business idea? keeping a spy in all key airports and pick stocks based on the clues. Even one clue is good enough to make it big.

]]> By: Rob Walters http://www.techcrunch.com/2007/09/12/hulu-makes-first-acquisition-chinese-video-startup-to-form-backbone-of-new-service/#comment-1613116 Rob Walters Wed, 12 Sep 2007 17:11:37 +0000 http://www.techcrunch.com/2007/09/12/hulu-makes-first-acquisition-chinese-video-startup-to-form-backbone-of-new-service/#comment-1613116 I guess, it just seems odd. Thanks........Rob BunkerShot DOT com Golf Online Editor I guess, it just seems odd.

Thanks……..Rob

BunkerShot DOT com Golf Online
Editor

]]> By: David Litsky http://www.techcrunch.com/2007/09/12/hulu-makes-first-acquisition-chinese-video-startup-to-form-backbone-of-new-service/#comment-1613098 David Litsky Wed, 12 Sep 2007 17:03:33 +0000 http://www.techcrunch.com/2007/09/12/hulu-makes-first-acquisition-chinese-video-startup-to-form-backbone-of-new-service/#comment-1613098 @James Thomas - Viddler was my exclusive video player for some time and I like their in-video metacontent, but have started using Facebook because of the userbase. @Rob Walters - My best guess is content distribution in China @James Thomas - Viddler was my exclusive video player for some time and I like their in-video metacontent, but have started using Facebook because of the userbase.

@Rob Walters - My best guess is content distribution in China

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