Technorati has announced the launch of Technorati Topics, a live river of news stream that delivers a moving list of blog posts.
It replaces the just relaunched Technorati home page.
Technorati’s Dorion Carroll said that the changes were due to user feedback on “how [Technorati] should organize the vastness of the blogosphere and help people find the good stuff and help great bloggers be found….In particular, [there were] a lot of blog posts asking us to build what bloggers want.”
It would be easy to be unkind to Technorati, and some may suggest that the move today is a case of shuffling the deck chairs on the Titanic. Technorati has lurched from one crisis to another this year, losing a CEO and downsizing as it attempted to be everything to everybody whilst failing to deliver a killer product any vertical. On the other hand, as a long time Technorati user it’s good to see Technorati going back to its roots as a blogging search engine. There is still some work to do in terms of improving the indexing, but in terms of focus Technorati Topics is at least a step in the right direction.
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That is very innovative. Cheers to Technorati.
they sure do change strategies frequently.
Personally I do not like this. It is hard to focus with the articles shifting like that.
I don’t think it will last long.
Tim Mc
iRent2u.com - the Online Rental Marketplace
I would think that without some filtering (tag, keyword?) this would be useless, 70million blogs produce way too much noise.
But… but .. but: click on any tab, like technology, and the stream is very slow. Either this stream is not at full capacity yet, or Technorati applies some kind of filtering. Most of the items I see now have high Technorati rank…
Oh, sorry, it is explained in the Trati blog, it’s a selected list of blogs.
http://www.carlosrigueira.com
Cursos de Alemão com o Professor Carlos Rigueira
train wreck.
Recover the users you’ve lost by giving them top notch service on the terms they visited you before: blog search. Surprise them there! Make them say WOW, I’M BACK BABY!!
Then, you’ll have leverage to bring new features and offer a richer experiece if you like.
People didn’t leave Technorati because blog search wasn’t enough, but because its quality went subpar. And if the goal with these new features/services is to go for a new fresh audience, that’d be like starting from ground zero, therefore a risky proposition.
My opinion.
@Michael:
That can be seen as a good thing, too, if you think of it as adaptation. Better than being stubborn about the correctness of the original direction, no?
@Dorion:
Me like! A lot better than the previous home page!
What would be *really* cool would be scrolling of specific blogs one is interested. Hmmmmmmmm, perhaps all you need to do is expose Favorites more, treat them as a blog subscription, and then scroll posts from Favorited blogs on the logged in home page? Wouldn’t that pretty much become a super handy blog reader for those of us with lots of blog subscriptions (Technorati favorites)?
Innovative step
its really nice service
Otis - yes that’s true. And they have a honeymoon period now as they transition away from Sifry. But I have this nagging fear that the company is going to continue to be completely opaque. We need guidance on what to expect from them.
There’s still a lot more improvement to be made in Technorati… I’d love to give some here but I’d leave that to them Technorati top honchos. I’m sure a lot would agree…
I wonder that what happened WTF (digg like service).
I think these are very rookie steps that comes from very big player of the web market.
Sudden main page design changes, without any announcement remove a service… Annoying user experiences.
I think there is no marketing strategist in Technorati.
well its looking better thanthe last things ..maybe its a haste desicion but nway I feel its best to bein the bloggers zone only …
The Technorati model is like do whatever you want and let’s see what happens. There are only two options for an outcome. Success or Failure!
Update!!! Sifry just made a post basically taking credit, in absentia, for this and all future Technorati progress: http://www.sifry.com/alerts/archives/000513.html