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	<title>Comments on: Amazon &amp; Google To Enter eBook Business</title>
	<atom:link href="http://www.techcrunch.com/2007/09/06/amazon-google-to-enter-ebook-business/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.techcrunch.com/2007/09/06/amazon-google-to-enter-ebook-business/</link>
	<description>Startup and Technology News</description>
	<lastBuildDate>Fri, 27 Nov 2009 09:22:55 -0800</lastBuildDate>
	
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		<item>
		<title>By: perde</title>
		<link>http://www.techcrunch.com/2007/09/06/amazon-google-to-enter-ebook-business/comment-page-1/#comment-2577185</link>
		<dc:creator>perde</dc:creator>
		<pubDate>Thu, 25 Dec 2008 17:10:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/09/06/amazon-google-to-enter-ebook-business/#comment-2577185</guid>
		<description>good</description>
		<content:encoded><![CDATA[<p>good</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Friday follow-ups, pt. 2: e-books and e-readers. -- Hoover&#8217;s Business Insight Zone</title>
		<link>http://www.techcrunch.com/2007/09/06/amazon-google-to-enter-ebook-business/comment-page-1/#comment-2511612</link>
		<dc:creator>Friday follow-ups, pt. 2: e-books and e-readers. -- Hoover&#8217;s Business Insight Zone</dc:creator>
		<pubDate>Thu, 23 Oct 2008 15:46:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/09/06/amazon-google-to-enter-ebook-business/#comment-2511612</guid>
		<description>[...] Not that my view on this is stopping Amazon and Google from wading into the e-book fray, as explained in this TechCrunch item: Amazon &amp; Google To Enter eBook Business [...]</description>
		<content:encoded><![CDATA[<p>[...] Not that my view on this is stopping Amazon and Google from wading into the e-book fray, as explained in this TechCrunch item: Amazon &amp; Google To Enter eBook Business [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Anthony Woodcock</title>
		<link>http://www.techcrunch.com/2007/09/06/amazon-google-to-enter-ebook-business/comment-page-1/#comment-2486543</link>
		<dc:creator>Anthony Woodcock</dc:creator>
		<pubDate>Tue, 30 Sep 2008 04:24:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/09/06/amazon-google-to-enter-ebook-business/#comment-2486543</guid>
		<description>Sounds like a cool device, however, what is this about Google charging for books they have indexed?   Legal issues?  More profiteering on a level that may be over the line?  

I can understand books you would buy on the shelf, but books already indexed.  I am wondering exactly what they mean by that.. 


Tony</description>
		<content:encoded><![CDATA[<p>Sounds like a cool device, however, what is this about Google charging for books they have indexed?   Legal issues?  More profiteering on a level that may be over the line?  </p>
<p>I can understand books you would buy on the shelf, but books already indexed.  I am wondering exactly what they mean by that.. </p>
<p>Tony</p>
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	<item>
		<title>By: Bram Bolt</title>
		<link>http://www.techcrunch.com/2007/09/06/amazon-google-to-enter-ebook-business/comment-page-1/#comment-2460492</link>
		<dc:creator>Bram Bolt</dc:creator>
		<pubDate>Sat, 06 Sep 2008 07:50:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/09/06/amazon-google-to-enter-ebook-business/#comment-2460492</guid>
		<description>I was wondering when Amazon was going to tackle eBooks.</description>
		<content:encoded><![CDATA[<p>I was wondering when Amazon was going to tackle eBooks.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Amazon Kindle To Debut On Monday - Ugly But Impressive</title>
		<link>http://www.techcrunch.com/2007/09/06/amazon-google-to-enter-ebook-business/comment-page-1/#comment-2034690</link>
		<dc:creator>Amazon Kindle To Debut On Monday - Ugly But Impressive</dc:creator>
		<pubDate>Wed, 12 Mar 2008 22:51:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/09/06/amazon-google-to-enter-ebook-business/#comment-2034690</guid>
		<description>[...] speculation over Amazon&#8217;s new ebook gadget, called the Kindle, ends on Monday afternoon during a special [...]</description>
		<content:encoded><![CDATA[<p>[...] speculation over Amazon&#8217;s new ebook gadget, called the Kindle, ends on Monday afternoon during a special [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Uncontrolled Vocabulary #11 - Things that need to be said &#124; Uncontrolled Vocabulary</title>
		<link>http://www.techcrunch.com/2007/09/06/amazon-google-to-enter-ebook-business/comment-page-1/#comment-2013339</link>
		<dc:creator>Uncontrolled Vocabulary #11 - Things that need to be said &#124; Uncontrolled Vocabulary</dc:creator>
		<pubDate>Sun, 02 Mar 2008 05:09:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/09/06/amazon-google-to-enter-ebook-business/#comment-2013339</guid>
		<description>[...] Envisioning the Next Chapter for Electronic Books (New York Times) Amazon &amp; Google To Enter eBook Business (TechCrunch) CrunchGear Live: The September 5th Apple Announcement [...]</description>
		<content:encoded><![CDATA[<p>[...] Envisioning the Next Chapter for Electronic Books (New York Times) Amazon &amp; Google To Enter eBook Business (TechCrunch) CrunchGear Live: The September 5th Apple Announcement [...]</p>
]]></content:encoded>
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		<title>By: Erkko</title>
		<link>http://www.techcrunch.com/2007/09/06/amazon-google-to-enter-ebook-business/comment-page-1/#comment-1610858</link>
		<dc:creator>Erkko</dc:creator>
		<pubDate>Tue, 11 Sep 2007 20:24:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/09/06/amazon-google-to-enter-ebook-business/#comment-1610858</guid>
		<description>This is like a match made in heaven. Amazon understand the consumer in this case so much better than anyone else before who has tried it with E-book&#039;s. 

I have high expectations for this case.</description>
		<content:encoded><![CDATA[<p>This is like a match made in heaven. Amazon understand the consumer in this case so much better than anyone else before who has tried it with E-book&#8217;s. </p>
<p>I have high expectations for this case.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: bookbook blog &#187; Google Books</title>
		<link>http://www.techcrunch.com/2007/09/06/amazon-google-to-enter-ebook-business/comment-page-1/#comment-1608533</link>
		<dc:creator>bookbook blog &#187; Google Books</dc:creator>
		<pubDate>Mon, 10 Sep 2007 07:18:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/09/06/amazon-google-to-enter-ebook-business/#comment-1608533</guid>
		<description>[...] This post from Techcrunch has reignited my hope that I will have a eBook Reader soon. This post also suggests to me that the technology is still moving on. I&#8217;m still not sure whether I&#8217;d be willing to spend the money on an eBook even if they were available in Australia. With the launch of the iPhone which is consolidating lots of devices down into one it seems a bit crazy to go buying something which can only display black and white text. Having said that, it&#8217;s fun to be at the forefront of these technologies even if they&#8217;re not quite perfect. [...]</description>
		<content:encoded><![CDATA[<p>[...] This post from Techcrunch has reignited my hope that I will have a eBook Reader soon. This post also suggests to me that the technology is still moving on. I&#8217;m still not sure whether I&#8217;d be willing to spend the money on an eBook even if they were available in Australia. With the launch of the iPhone which is consolidating lots of devices down into one it seems a bit crazy to go buying something which can only display black and white text. Having said that, it&#8217;s fun to be at the forefront of these technologies even if they&#8217;re not quite perfect. [...]</p>
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	<item>
		<title>By: aniMOte.wordpress.com</title>
		<link>http://www.techcrunch.com/2007/09/06/amazon-google-to-enter-ebook-business/comment-page-1/#comment-1607177</link>
		<dc:creator>aniMOte.wordpress.com</dc:creator>
		<pubDate>Sun, 09 Sep 2007 08:01:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/09/06/amazon-google-to-enter-ebook-business/#comment-1607177</guid>
		<description>Call me old fashioned, but I&#039;d like to keep my books in paper form.</description>
		<content:encoded><![CDATA[<p>Call me old fashioned, but I&#8217;d like to keep my books in paper form.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Ian Danforth</title>
		<link>http://www.techcrunch.com/2007/09/06/amazon-google-to-enter-ebook-business/comment-page-1/#comment-1600422</link>
		<dc:creator>Ian Danforth</dc:creator>
		<pubDate>Fri, 07 Sep 2007 01:48:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/09/06/amazon-google-to-enter-ebook-business/#comment-1600422</guid>
		<description>9. Mac: Agreed, Kindle is a terrible name, they might as well call it the 451.</description>
		<content:encoded><![CDATA[<p>9. Mac: Agreed, Kindle is a terrible name, they might as well call it the 451.</p>
]]></content:encoded>
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	<item>
		<title>By: isedb.com</title>
		<link>http://www.techcrunch.com/2007/09/06/amazon-google-to-enter-ebook-business/comment-page-1/#comment-1600417</link>
		<dc:creator>isedb.com</dc:creator>
		<pubDate>Fri, 07 Sep 2007 01:45:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/09/06/amazon-google-to-enter-ebook-business/#comment-1600417</guid>
		<description>&lt;strong&gt;Amazon &amp; Google To Enter eBook Business...&lt;/strong&gt;

Amazon and Google are entering the eBook business this year according to the New York Times.The new Amazon product and service will be called The Kindle. Google will begin charging users to read the full text of some of the books they have indexed....</description>
		<content:encoded><![CDATA[<p><strong>Amazon &#38; Google To Enter eBook Business&#8230;</strong></p>
<p>Amazon and Google are entering the eBook business this year according to the New York Times.</p>
<p>The new Amazon product and service will be called The Kindle. Google will begin charging users to read the full text of some of the books they have indexed&#8230;.</p>
]]></content:encoded>
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		<title>By: Randy Miller</title>
		<link>http://www.techcrunch.com/2007/09/06/amazon-google-to-enter-ebook-business/comment-page-1/#comment-1600380</link>
		<dc:creator>Randy Miller</dc:creator>
		<pubDate>Fri, 07 Sep 2007 01:12:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/09/06/amazon-google-to-enter-ebook-business/#comment-1600380</guid>
		<description>I got the Sony Reader when it came out, and am thrilled with the technology. If you&#039;re mad that every single last title ever you want, isn&#039;t available, geez whatever. Is every meal available for microwave? When I go e-book shopping it&#039;s a 90%+ that I will get what I want when I want. The 10% or less (harry potter)might have to be a real book or from another service. Big deal. I love travelling with my next few dozen books on me in a tiny device that goes weeks between recharges. I guess when we have jetpacks to travel in, you guys will be mad when they burn your feet. It&#039;s just how it is...</description>
		<content:encoded><![CDATA[<p>I got the Sony Reader when it came out, and am thrilled with the technology. If you&#8217;re mad that every single last title ever you want, isn&#8217;t available, geez whatever. Is every meal available for microwave? When I go e-book shopping it&#8217;s a 90%+ that I will get what I want when I want. The 10% or less (harry potter)might have to be a real book or from another service. Big deal. I love travelling with my next few dozen books on me in a tiny device that goes weeks between recharges. I guess when we have jetpacks to travel in, you guys will be mad when they burn your feet. It&#8217;s just how it is&#8230;</p>
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		<title>By: Roshawn</title>
		<link>http://www.techcrunch.com/2007/09/06/amazon-google-to-enter-ebook-business/comment-page-1/#comment-1600235</link>
		<dc:creator>Roshawn</dc:creator>
		<pubDate>Thu, 06 Sep 2007 23:37:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/09/06/amazon-google-to-enter-ebook-business/#comment-1600235</guid>
		<description>Michael Long - I was wondering the same thing.  With the &quot;Jesus Phone,&quot; aka the iPhone, steadily generating hype, associating it with e-books could be the blessing the digital book market needs.  I can&#039;t imagine an e-book on anything else.

From a style perspective, the Sony Reader looks horrid.  It needs some spray paint and gloss as it reminds me of the first generation handheld devices.</description>
		<content:encoded><![CDATA[<p>Michael Long &#8211; I was wondering the same thing.  With the &#8220;Jesus Phone,&#8221; aka the iPhone, steadily generating hype, associating it with e-books could be the blessing the digital book market needs.  I can&#8217;t imagine an e-book on anything else.</p>
<p>From a style perspective, the Sony Reader looks horrid.  It needs some spray paint and gloss as it reminds me of the first generation handheld devices.</p>
]]></content:encoded>
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		<title>By: Jorge</title>
		<link>http://www.techcrunch.com/2007/09/06/amazon-google-to-enter-ebook-business/comment-page-1/#comment-1599989</link>
		<dc:creator>Jorge</dc:creator>
		<pubDate>Thu, 06 Sep 2007 21:30:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/09/06/amazon-google-to-enter-ebook-business/#comment-1599989</guid>
		<description>$500???

$200 is the top price point I&#039;d be willing to pay for an e-reader, and that some includes a library of books on the device to start me off.</description>
		<content:encoded><![CDATA[<p>$500???</p>
<p>$200 is the top price point I&#8217;d be willing to pay for an e-reader, and that some includes a library of books on the device to start me off.</p>
]]></content:encoded>
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		<title>By: Chris</title>
		<link>http://www.techcrunch.com/2007/09/06/amazon-google-to-enter-ebook-business/comment-page-1/#comment-1599682</link>
		<dc:creator>Chris</dc:creator>
		<pubDate>Thu, 06 Sep 2007 19:14:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/09/06/amazon-google-to-enter-ebook-business/#comment-1599682</guid>
		<description>Instead of making the users buy another device, they should make it compatible with existing mobile phones like Palm Ebook Reader, or provide a secure PDF format books. It won&#039;t be successful in the long run if it is just tied up to one device.</description>
		<content:encoded><![CDATA[<p>Instead of making the users buy another device, they should make it compatible with existing mobile phones like Palm Ebook Reader, or provide a secure PDF format books. It won&#8217;t be successful in the long run if it is just tied up to one device.</p>
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		<title>By: victor</title>
		<link>http://www.techcrunch.com/2007/09/06/amazon-google-to-enter-ebook-business/comment-page-1/#comment-1599642</link>
		<dc:creator>victor</dc:creator>
		<pubDate>Thu, 06 Sep 2007 18:56:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/09/06/amazon-google-to-enter-ebook-business/#comment-1599642</guid>
		<description>Excellent post. I have been running Bookyards (a free online library located at http://www.bookyards.com ) for the past 7 years, and I have been waiting just as long for a reliable ebook reader. Let us keep our fingers crossed.</description>
		<content:encoded><![CDATA[<p>Excellent post. I have been running Bookyards (a free online library located at <a href="http://www.bookyards.com" rel="nofollow"></a><a href='http://www.bookyards.com'>http://www.bookyards.com</a> ) for the past 7 years, and I have been waiting just as long for a reliable ebook reader. Let us keep our fingers crossed.</p>
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		<title>By: mmt</title>
		<link>http://www.techcrunch.com/2007/09/06/amazon-google-to-enter-ebook-business/comment-page-1/#comment-1599595</link>
		<dc:creator>mmt</dc:creator>
		<pubDate>Thu, 06 Sep 2007 18:37:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/09/06/amazon-google-to-enter-ebook-business/#comment-1599595</guid>
		<description>I don&#039;t think this stands a chance.  A stand-alone e-book reader doesn&#039;t make sense.  The only e-books readers will achieve any significant adoption is if they are bundles with pdas and phones - iPhone.

Most will probably just prefer books.  There&#039;s a good article on this, not by me:

http://www.bestcashcow.com/technology/article/sol_nasisi/does-amazons-the-kindle-mark-breakout-for-ebooks</description>
		<content:encoded><![CDATA[<p>I don&#8217;t think this stands a chance.  A stand-alone e-book reader doesn&#8217;t make sense.  The only e-books readers will achieve any significant adoption is if they are bundles with pdas and phones &#8211; iPhone.</p>
<p>Most will probably just prefer books.  There&#8217;s a good article on this, not by me:</p>
<p><a href="http://www.bestcashcow.com/technology/article/sol_nasisi/does-amazons-the-kindle-mark-breakout-for-ebooks" rel="nofollow"></a><a href='http://www.bestcashcow.com/technology/article/sol_nasisi/does-amazons-the-kindle-mark-breakout-for-ebooks'>http://www.best...kout-for-ebooks</a></p>
]]></content:encoded>
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		<title>By: anonymouse</title>
		<link>http://www.techcrunch.com/2007/09/06/amazon-google-to-enter-ebook-business/comment-page-1/#comment-1599509</link>
		<dc:creator>anonymouse</dc:creator>
		<pubDate>Thu, 06 Sep 2007 18:10:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/09/06/amazon-google-to-enter-ebook-business/#comment-1599509</guid>
		<description>Michael: yep, but amazon will be charging for it.</description>
		<content:encoded><![CDATA[<p>Michael: yep, but amazon will be charging for it.</p>
]]></content:encoded>
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		<title>By: ElleMac</title>
		<link>http://www.techcrunch.com/2007/09/06/amazon-google-to-enter-ebook-business/comment-page-1/#comment-1599399</link>
		<dc:creator>ElleMac</dc:creator>
		<pubDate>Thu, 06 Sep 2007 17:30:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/09/06/amazon-google-to-enter-ebook-business/#comment-1599399</guid>
		<description>So, Adobe and MSFT both tried their hands at eBooks years ago. It will be interesting to see how this push will be different.</description>
		<content:encoded><![CDATA[<p>So, Adobe and MSFT both tried their hands at eBooks years ago. It will be interesting to see how this push will be different.</p>
]]></content:encoded>
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		<title>By: Brian</title>
		<link>http://www.techcrunch.com/2007/09/06/amazon-google-to-enter-ebook-business/comment-page-1/#comment-1599335</link>
		<dc:creator>Brian</dc:creator>
		<pubDate>Thu, 06 Sep 2007 17:11:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/09/06/amazon-google-to-enter-ebook-business/#comment-1599335</guid>
		<description>According to mobileread.com, Sony is giving their reader away for $60 if you sign up for a Sony credit card. You can certainly buy the Sony reader for well under $300 at various place online, so the Amazon reader looks expensive at twice the price.

Even at a $50 price point, the incompatible DRM formats of these different ebook systems dooms them to only marginal success. Without wide support for a single ebook standard from both device vendors and publishers, are people really going to spend their annual book budget (probably nearly $1000 in my household) on formats that are tied to a single reader architecture? I doubt it and all the evidence to date of heavily DRM&#039;ed online media initiatives (with the exception of the iTunes/iPod ecosystem) seems to agree. As much as I love Amazon, if the Kindle experience is anything like Amazon Unbox video, it&#039;s going to suck.</description>
		<content:encoded><![CDATA[<p>According to mobileread.com, Sony is giving their reader away for $60 if you sign up for a Sony credit card. You can certainly buy the Sony reader for well under $300 at various place online, so the Amazon reader looks expensive at twice the price.</p>
<p>Even at a $50 price point, the incompatible DRM formats of these different ebook systems dooms them to only marginal success. Without wide support for a single ebook standard from both device vendors and publishers, are people really going to spend their annual book budget (probably nearly $1000 in my household) on formats that are tied to a single reader architecture? I doubt it and all the evidence to date of heavily DRM&#8217;ed online media initiatives (with the exception of the iTunes/iPod ecosystem) seems to agree. As much as I love Amazon, if the Kindle experience is anything like Amazon Unbox video, it&#8217;s going to suck.</p>
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	<item>
		<title>By: Roy</title>
		<link>http://www.techcrunch.com/2007/09/06/amazon-google-to-enter-ebook-business/comment-page-1/#comment-1599300</link>
		<dc:creator>Roy</dc:creator>
		<pubDate>Thu, 06 Sep 2007 16:56:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/09/06/amazon-google-to-enter-ebook-business/#comment-1599300</guid>
		<description>Please Visit my website http://dilemmo.info</description>
		<content:encoded><![CDATA[<p>Please Visit my website <a href="http://dilemmo.info" rel="nofollow"></a><a href='http://dilemmo.info'>http://dilemmo.info</a></p>
]]></content:encoded>
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	<item>
		<title>By: Alex</title>
		<link>http://www.techcrunch.com/2007/09/06/amazon-google-to-enter-ebook-business/comment-page-1/#comment-1599264</link>
		<dc:creator>Alex</dc:creator>
		<pubDate>Thu, 06 Sep 2007 16:44:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/09/06/amazon-google-to-enter-ebook-business/#comment-1599264</guid>
		<description>I guess I&#039;m old school, but I prefer paper.</description>
		<content:encoded><![CDATA[<p>I guess I&#8217;m old school, but I prefer paper.</p>
]]></content:encoded>
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		<title>By: Michael Long</title>
		<link>http://www.techcrunch.com/2007/09/06/amazon-google-to-enter-ebook-business/comment-page-1/#comment-1599263</link>
		<dc:creator>Michael Long</dc:creator>
		<pubDate>Thu, 06 Sep 2007 16:43:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/09/06/amazon-google-to-enter-ebook-business/#comment-1599263</guid>
		<description>And where is Apple in all of this? The iPhone, and now the &quot;Touch&quot;, would make great little ebook readers. I can even see myself turning the pages by flicking the screen right-to-left.

They need to do to the moribund book industry what they&#039;ve done for music..</description>
		<content:encoded><![CDATA[<p>And where is Apple in all of this? The iPhone, and now the &#8220;Touch&#8221;, would make great little ebook readers. I can even see myself turning the pages by flicking the screen right-to-left.</p>
<p>They need to do to the moribund book industry what they&#8217;ve done for music..</p>
]]></content:encoded>
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		<title>By: Tish Grier</title>
		<link>http://www.techcrunch.com/2007/09/06/amazon-google-to-enter-ebook-business/comment-page-1/#comment-1599229</link>
		<dc:creator>Tish Grier</dc:creator>
		<pubDate>Thu, 06 Sep 2007 16:30:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/09/06/amazon-google-to-enter-ebook-business/#comment-1599229</guid>
		<description>hmmm...kinda raises the question as to why we still read old-fashioned paper books in the first place... 

Think about it:  we don&#039;t always read to do research.  We don&#039;t always read to be looking up more information or what another blogger or our friends on a social network have to say about the book.  

We often read for the simple pleasure of reading--of disappearing into another world.  And sometimes we want to go to that world as an escape from devices, many of which are part and parcle of our brave new jobs.  When it comes to our off-line time, the only &quot;device&quot; some of us really need, or want to use, for reading is a pair of glasses.  

As for the key driver of sales--well, that will be the hype factor and whether or not educational institutions force students to use them.  The regular old non- cutting edge tech geek, who likes to throw a book in her purse or his briefacase will probably still opt for the regular kind. Portability and convenience are still key drivers of sales--not to mention the ease of browsability. Ever try browsing an e-book?  hardly an easy thing.</description>
		<content:encoded><![CDATA[<p>hmmm&#8230;kinda raises the question as to why we still read old-fashioned paper books in the first place&#8230; </p>
<p>Think about it:  we don&#8217;t always read to do research.  We don&#8217;t always read to be looking up more information or what another blogger or our friends on a social network have to say about the book.  </p>
<p>We often read for the simple pleasure of reading&#8211;of disappearing into another world.  And sometimes we want to go to that world as an escape from devices, many of which are part and parcle of our brave new jobs.  When it comes to our off-line time, the only &#8220;device&#8221; some of us really need, or want to use, for reading is a pair of glasses.  </p>
<p>As for the key driver of sales&#8211;well, that will be the hype factor and whether or not educational institutions force students to use them.  The regular old non- cutting edge tech geek, who likes to throw a book in her purse or his briefacase will probably still opt for the regular kind. Portability and convenience are still key drivers of sales&#8211;not to mention the ease of browsability. Ever try browsing an e-book?  hardly an easy thing.</p>
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		<title>By: BeingParents</title>
		<link>http://www.techcrunch.com/2007/09/06/amazon-google-to-enter-ebook-business/comment-page-1/#comment-1599206</link>
		<dc:creator>BeingParents</dc:creator>
		<pubDate>Thu, 06 Sep 2007 16:21:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/09/06/amazon-google-to-enter-ebook-business/#comment-1599206</guid>
		<description>Reading an an ebook is very cool ! We like cool!
The eBook format is efficient and cheap.
The portable devices market is growing so will the
demand for eBooks. Great move Google and Amazon.
Second movers can become very successful.</description>
		<content:encoded><![CDATA[<p>Reading an an ebook is very cool ! We like cool!<br />
The eBook format is efficient and cheap.<br />
The portable devices market is growing so will the<br />
demand for eBooks. Great move Google and Amazon.<br />
Second movers can become very successful.</p>
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