Comments on: Yahoo! Acquires Ad Network BlueLithium http://www.techcrunch.com/2007/09/04/yahoo-acquires-ad-network-bluelithium/ Startup and Technology News Thu, 26 Nov 2009 18:57:49 -0800 hourly 1 By: eva http://www.techcrunch.com/2007/09/04/yahoo-acquires-ad-network-bluelithium/comment-page-1/#comment-3088368 eva Wed, 11 Nov 2009 00:37:43 +0000 http://www.techcrunch.com/2007/09/04/yahoo-acquires-ad-network-bluelithium/#comment-3088368 i think and know by having bluelithium screws up your computer. especially if it's to do with any activitie's in yahoo. i used to be able to play on line game's and now ever time i try to play a game, this crapp bluelithium comes across the bottom of my screen, and in second's im booted out of ever thing. i got to go searching again , im a bluelithium hater!! and now something has been done again because this other crap come's up > Yield Manager then im out again. can any one tell me what's going on? i think and know by having bluelithium screws up your computer. especially if it’s to do with any activitie’s in yahoo. i used to be able to play on line game’s and now ever time i try to play a game, this crapp bluelithium comes across the bottom of my screen, and in second’s im booted out of ever thing. i got to go searching again , im a bluelithium hater!! and now something has been done again because this other crap come’s up > Yield Manager then im out again. can any one tell me what’s going on?

]]> By: What happened to BlueLithium? (or, can Yahoo do anything right?) | YieldBuild Blog http://www.techcrunch.com/2007/09/04/yahoo-acquires-ad-network-bluelithium/comment-page-1/#comment-3005172 What happened to BlueLithium? (or, can Yahoo do anything right?) | YieldBuild Blog Fri, 25 Sep 2009 17:33:14 +0000 http://www.techcrunch.com/2007/09/04/yahoo-acquires-ad-network-bluelithium/#comment-3005172 [...] Yahoo made another one of its expensive acquisitions by buying display ad network BlueLithium for $300 million. With a stated intent to marry rich analytical data with behavioral targeting, the ad network, [...] [...] Yahoo made another one of its expensive acquisitions by buying display ad network BlueLithium for $300 million. With a stated intent to marry rich analytical data with behavioral targeting, the ad network, [...]

]]> By: peter http://www.techcrunch.com/2007/09/04/yahoo-acquires-ad-network-bluelithium/comment-page-1/#comment-2840758 peter Tue, 07 Jul 2009 14:43:08 +0000 http://www.techcrunch.com/2007/09/04/yahoo-acquires-ad-network-bluelithium/#comment-2840758 This connection, has come up with the interference in my private mail account, meaning it bugs my inbox etc. with forex ad. Angry!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! This connection, has come up with the interference in my private mail account, meaning it bugs my inbox etc. with forex ad. Angry!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

]]> By: Ad Exchange Links for Thursday, April 30 http://www.techcrunch.com/2007/09/04/yahoo-acquires-ad-network-bluelithium/comment-page-1/#comment-2724608 Ad Exchange Links for Thursday, April 30 Thu, 30 Apr 2009 20:22:28 +0000 http://www.techcrunch.com/2007/09/04/yahoo-acquires-ad-network-bluelithium/#comment-2724608 [...] that Yahoo! has a patent-infringement suit on its hands for some behavioral targeting technology acquired in the Blue Lithium purchase in 2007 and is evidently integrated in Yahoo!'s APT [...] [...] that Yahoo! has a patent-infringement suit on its hands for some behavioral targeting technology acquired in the Blue Lithium purchase in 2007 and is evidently integrated in Yahoo!’s APT [...]

]]> By: Complete List of 2007 Web / Technology Acquisitions » The StartUp Blog at PartnerUp http://www.techcrunch.com/2007/09/04/yahoo-acquires-ad-network-bluelithium/comment-page-1/#comment-2691753 Complete List of 2007 Web / Technology Acquisitions » The StartUp Blog at PartnerUp Thu, 09 Apr 2009 18:20:29 +0000 http://www.techcrunch.com/2007/09/04/yahoo-acquires-ad-network-bluelithium/#comment-2691753 [...] is an online global ad network and performance marketing company. Press Release | TechCrunch | [...] [...] is an online global ad network and performance marketing company. Press Release | TechCrunch | [...]

]]> By: Why Can’t I Choose? : The Obsessive Agency Group http://www.techcrunch.com/2007/09/04/yahoo-acquires-ad-network-bluelithium/comment-page-1/#comment-2506464 Why Can’t I Choose? : The Obsessive Agency Group Sat, 18 Oct 2008 22:35:05 +0000 http://www.techcrunch.com/2007/09/04/yahoo-acquires-ad-network-bluelithium/#comment-2506464 [...] Behavioral targeting (Blue Lithium) [...] [...] Behavioral targeting (Blue Lithium) [...]

]]> By: Social Media Vision › Why Can’t I Choose? http://www.techcrunch.com/2007/09/04/yahoo-acquires-ad-network-bluelithium/comment-page-1/#comment-2470198 Social Media Vision › Why Can’t I Choose? Tue, 16 Sep 2008 05:12:27 +0000 http://www.techcrunch.com/2007/09/04/yahoo-acquires-ad-network-bluelithium/#comment-2470198 [...] Behavioral targeting (Blue Lithium) [...] [...] Behavioral targeting (Blue Lithium) [...]

]]> By: Yahoo Drops MingleNow into Deadpool teasered @ Feed UP !! http://www.techcrunch.com/2007/09/04/yahoo-acquires-ad-network-bluelithium/comment-page-1/#comment-1824665 Yahoo Drops MingleNow into Deadpool teasered @ Feed UP !! Sat, 08 Dec 2007 21:25:38 +0000 http://www.techcrunch.com/2007/09/04/yahoo-acquires-ad-network-bluelithium/#comment-1824665 [...] network for night owls MingleNow appears to have been a victim of Yahoo’s recent acquisition of BlueLithium. According to a post on the service’s blog, MingleNow will officially close on [...] [...] network for night owls MingleNow appears to have been a victim of Yahoo’s recent acquisition of BlueLithium. According to a post on the service’s blog, MingleNow will officially close on [...]

]]> By: MingleNow Dropped into Deadpool, Apparently by New Owner Yahoo http://www.techcrunch.com/2007/09/04/yahoo-acquires-ad-network-bluelithium/comment-page-1/#comment-1816083 MingleNow Dropped into Deadpool, Apparently by New Owner Yahoo Fri, 07 Dec 2007 01:26:53 +0000 http://www.techcrunch.com/2007/09/04/yahoo-acquires-ad-network-bluelithium/#comment-1816083 [...] network for night owls MingleNow appears to have been a victim of Yahoo’s recent acquisition of [...] [...] network for night owls MingleNow appears to have been a victim of Yahoo’s recent acquisition of [...]

]]> By: AOL Is Gussying Itself Up for an Advertising IPO http://www.techcrunch.com/2007/09/04/yahoo-acquires-ad-network-bluelithium/comment-page-1/#comment-1649110 AOL Is Gussying Itself Up for an Advertising IPO Thu, 27 Sep 2007 17:13:49 +0000 http://www.techcrunch.com/2007/09/04/yahoo-acquires-ad-network-bluelithium/#comment-1649110 [...] the past year’s deals in the online advertising space (Google/Doubleclick, Yahoo/Right Media, Yahoo/BlueLithium, Microsoft/aQuantive), Time Warner could expect to get a valuation of 18 to 20 times EBITDA for [...] [...] the past year’s deals in the online advertising space (Google/Doubleclick, Yahoo/Right Media, Yahoo/BlueLithium, Microsoft/aQuantive), Time Warner could expect to get a valuation of 18 to 20 times EBITDA for [...]

]]> By: Jay http://www.techcrunch.com/2007/09/04/yahoo-acquires-ad-network-bluelithium/comment-page-1/#comment-1596030 Jay Wed, 05 Sep 2007 19:08:14 +0000 http://www.techcrunch.com/2007/09/04/yahoo-acquires-ad-network-bluelithium/#comment-1596030 Congratulations to the founders, for selling yet another massively overvalued company. I suppose they'll create value by taking money from bad decision-makers at Yahoo!, and spending it on houses, cars, sports teams, and other crap. Welcome (back) to the digital fraud economy. People, support your country. Don't buy crappy internet companies, or the companies who buy them! Invest in your future instead. Hardware designers rule! Congratulations to the founders, for selling yet another massively overvalued company.

I suppose they’ll create value by taking money from bad decision-makers at Yahoo!, and spending it on houses, cars, sports teams, and other crap. Welcome (back) to the digital fraud economy.

People, support your country. Don’t buy crappy internet companies, or the companies who buy them! Invest in your future instead. Hardware designers rule!

]]> By: Duncan http://www.techcrunch.com/2007/09/04/yahoo-acquires-ad-network-bluelithium/comment-page-1/#comment-1595144 Duncan Wed, 05 Sep 2007 13:43:14 +0000 http://www.techcrunch.com/2007/09/04/yahoo-acquires-ad-network-bluelithium/#comment-1595144 WOW. Horrible tech people - Horrible management and the result??? 300 million.....WOW. Looks like any ad network can demand dollars right now.... WOW.

Horrible tech people – Horrible management and the result??? 300 million…..WOW.

Looks like any ad network can demand dollars right now….

]]> By: Steve Ballmer http://www.techcrunch.com/2007/09/04/yahoo-acquires-ad-network-bluelithium/comment-page-1/#comment-1593983 Steve Ballmer Wed, 05 Sep 2007 06:14:09 +0000 http://www.techcrunch.com/2007/09/04/yahoo-acquires-ad-network-bluelithium/#comment-1593983 Blue Lithium, isn't that some kind of medicine? Is Yahoo going into pharmacuticals? MS is doing it too! http://fakesteveballmer.blogspot.com Blue Lithium, isn’t that some kind of medicine?
Is Yahoo going into pharmacuticals?
MS is doing it too!

http://fakestev...er.blogspot.com

]]> By: Planet Malaysia http://www.techcrunch.com/2007/09/04/yahoo-acquires-ad-network-bluelithium/comment-page-1/#comment-1593768 Planet Malaysia Wed, 05 Sep 2007 04:56:38 +0000 http://www.techcrunch.com/2007/09/04/yahoo-acquires-ad-network-bluelithium/#comment-1593768 same here. never heard about this company before. same here. never heard about this company before.

]]> By: StanleyWong.org http://www.techcrunch.com/2007/09/04/yahoo-acquires-ad-network-bluelithium/comment-page-1/#comment-1593597 StanleyWong.org Wed, 05 Sep 2007 03:25:34 +0000 http://www.techcrunch.com/2007/09/04/yahoo-acquires-ad-network-bluelithium/#comment-1593597 <strong>Excellent Move: Yahoo! Acquires Blue Lithium...</strong> Yahoo! just announced tonight that they acquired Blue Lithium for $300M in an all cash deal.  This is an excellent move by Yahoo! to pick up one of the leading companies in the performance marketing space.  Blue Lithium boasts a data driven targeting... Excellent Move: Yahoo! Acquires Blue Lithium…

Yahoo! just announced tonight that they acquired Blue Lithium for $300M in an all cash deal.  This is an excellent move by Yahoo! to pick up one of the leading companies in the performance marketing space.  Blue Lithium boasts a data driven targeting…

]]> By: Wayne Mulligan http://www.techcrunch.com/2007/09/04/yahoo-acquires-ad-network-bluelithium/comment-page-1/#comment-1593548 Wayne Mulligan Wed, 05 Sep 2007 02:55:22 +0000 http://www.techcrunch.com/2007/09/04/yahoo-acquires-ad-network-bluelithium/#comment-1593548 Just as a side note - BlueLithium was/is in the middle of building a start-up communtiy based around nightlife events - www.minglenow.com. I wonder how this will fit in with Yahoo! and Upcoming.org. Will this venture fade into a dark corner in Yahoo! or will they give it the sunlight and water it needs to grow and posper? Just as a side note – BlueLithium was/is in the middle of building a start-up communtiy based around nightlife events – http://www.minglenow.com.

I wonder how this will fit in with Yahoo! and Upcoming.org. Will this venture fade into a dark corner in Yahoo! or will they give it the sunlight and water it needs to grow and posper?

]]> By: Yahoo! Pays $300.000.000 To Track You Better http://www.techcrunch.com/2007/09/04/yahoo-acquires-ad-network-bluelithium/comment-page-1/#comment-1593535 Yahoo! Pays $300.000.000 To Track You Better Wed, 05 Sep 2007 02:33:01 +0000 http://www.techcrunch.com/2007/09/04/yahoo-acquires-ad-network-bluelithium/#comment-1593535 [...] [via: Yahoo Buys Ad Network - New York Times] [...] [...] [via: Yahoo Buys Ad Network - New York Times] [...]

]]> By: WiredMike http://www.techcrunch.com/2007/09/04/yahoo-acquires-ad-network-bluelithium/comment-page-1/#comment-1593454 WiredMike Wed, 05 Sep 2007 01:21:24 +0000 http://www.techcrunch.com/2007/09/04/yahoo-acquires-ad-network-bluelithium/#comment-1593454 Congrats, great deal and another huge industry acquisition! Congrats to the team at Blue Lithium! Congrats, great deal and another huge industry acquisition! Congrats to the team at Blue Lithium!

]]> By: Isaac http://www.techcrunch.com/2007/09/04/yahoo-acquires-ad-network-bluelithium/comment-page-1/#comment-1593438 Isaac Wed, 05 Sep 2007 01:03:19 +0000 http://www.techcrunch.com/2007/09/04/yahoo-acquires-ad-network-bluelithium/#comment-1593438 So, no more BlueLithium party at Ruby Skye for AdTech? :) Congrats to BL!!! So, no more BlueLithium party at Ruby Skye for AdTech? :)

Congrats to BL!!!

]]> By: Water Subject http://www.techcrunch.com/2007/09/04/yahoo-acquires-ad-network-bluelithium/comment-page-1/#comment-1593422 Water Subject Wed, 05 Sep 2007 00:45:47 +0000 http://www.techcrunch.com/2007/09/04/yahoo-acquires-ad-network-bluelithium/#comment-1593422 I hope they add some competitiveness to the market:) plan to use YPN on my agressively growing <a>website</a>. I hope they add some competitiveness to the market:)
plan to use YPN on my agressively growing website.

]]> By: Deals and Coupons http://www.techcrunch.com/2007/09/04/yahoo-acquires-ad-network-bluelithium/comment-page-1/#comment-1593416 Deals and Coupons Wed, 05 Sep 2007 00:41:16 +0000 http://www.techcrunch.com/2007/09/04/yahoo-acquires-ad-network-bluelithium/#comment-1593416 Never heard of them, but congrats! Never heard of them, but congrats!

]]> By: Alex http://www.techcrunch.com/2007/09/04/yahoo-acquires-ad-network-bluelithium/comment-page-1/#comment-1593379 Alex Wed, 05 Sep 2007 00:15:04 +0000 http://www.techcrunch.com/2007/09/04/yahoo-acquires-ad-network-bluelithium/#comment-1593379 ...Word Hugger said: "this is petty change" $300 million in 2.5 years is a crap load of money. Looks like they only took in $11.5M in vulture capital. Guessing that they gave away 25% (based on timing of investment 2005,track record of ceo) of the company that leaves founders and employees >$200M. That's beautiful!!!! …Word Hugger said: “this is petty change”

$300 million in 2.5 years is a crap load of money. Looks like they only took in $11.5M in vulture capital. Guessing that they gave away 25% (based on timing of investment 2005,track record of ceo) of the company that leaves founders and employees >$200M. That’s beautiful!!!!

]]> By: Word Hugger http://www.techcrunch.com/2007/09/04/yahoo-acquires-ad-network-bluelithium/comment-page-1/#comment-1593361 Word Hugger Wed, 05 Sep 2007 00:00:06 +0000 http://www.techcrunch.com/2007/09/04/yahoo-acquires-ad-network-bluelithium/#comment-1593361 Compared to the acquisition prices of the other two, this is petty change. Compared to the acquisition prices of the other two, this is petty change.

]]> By: nitsuj http://www.techcrunch.com/2007/09/04/yahoo-acquires-ad-network-bluelithium/comment-page-1/#comment-1593354 nitsuj Tue, 04 Sep 2007 23:53:10 +0000 http://www.techcrunch.com/2007/09/04/yahoo-acquires-ad-network-bluelithium/#comment-1593354 Dealt with them a bit in their early days and was never impressed by their tech or their people. They must have refined both, congrats to them. Dealt with them a bit in their early days and was never impressed by their tech or their people. They must have refined both, congrats to them.

]]> By: Alaska Miller http://www.techcrunch.com/2007/09/04/yahoo-acquires-ad-network-bluelithium/comment-page-1/#comment-1593338 Alaska Miller Tue, 04 Sep 2007 23:46:07 +0000 http://www.techcrunch.com/2007/09/04/yahoo-acquires-ad-network-bluelithium/#comment-1593338 They're HQed in Santana Row right below my gym. and I never knew what they did but I guess it was good enough to be bought. They’re HQed in Santana Row right below my gym. and I never knew what they did but I guess it was good enough to be bought.

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