Todd Teresi has announced over at Yodel Anecdotal that Yahoo! will acquire online global ad network BlueLithium for about $300 million in cash.
According to the announcement, BlueLithium is the fifth largest ad network in the United States and the second largest in the United Kingdom with 145 million unique visitors per month.
Teresi describes the acquisition of this company with over 100 employees as important for making Yahoo! “one of the world’s leading online display ad networks.” Apparently, Yahoo! believes that BlueLithium’s data analytics and behavioral targeting tools will help them get there.
Yahoo!’s acquisition of the company comes less than 5 months after Google acquired DoubleClick and less than 4 months after Microsoft acquired aQuantive, albeit for much larger sums ($3.1 and $6 billion respectively).
BlueLithium was founded in 2004 and named 2006 Innovator of the Year by AlwaysOn. Details are available in Yahoo!’s official press release.
They’re HQed in Santana Row right below my gym. and I never knew what they did but I guess it was good enough to be bought.
i think and know by having bluelithium screws up your computer. especially if it’s to do with any activitie’s in yahoo. i used to be able to play on line game’s and now ever time i try to play a game, this crapp bluelithium comes across the bottom of my screen, and in second’s im booted out of ever thing. i got to go searching again , im a bluelithium hater!! and now something has been done again because this other crap come’s up > Yield Manager then im out again. can any one tell me what’s going on?
Dealt with them a bit in their early days and was never impressed by their tech or their people. They must have refined both, congrats to them.
Compared to the acquisition prices of the other two, this is petty change.
…Word Hugger said: “this is petty change”
$300 million in 2.5 years is a crap load of money. Looks like they only took in $11.5M in vulture capital. Guessing that they gave away 25% (based on timing of investment 2005,track record of ceo) of the company that leaves founders and employees >$200M. That’s beautiful!!!!
Never heard of them, but congrats!
I hope they add some competitiveness to the market:)
plan to use YPN on my agressively growing website.
So, no more BlueLithium party at Ruby Skye for AdTech?
Congrats to BL!!!
Congrats, great deal and another huge industry acquisition! Congrats to the team at Blue Lithium!
Just as a side note – BlueLithium was/is in the middle of building a start-up communtiy based around nightlife events – http://www.minglenow.com.
I wonder how this will fit in with Yahoo! and Upcoming.org. Will this venture fade into a dark corner in Yahoo! or will they give it the sunlight and water it needs to grow and posper?
same here. never heard about this company before.
Blue Lithium, isn’t that some kind of medicine?
Is Yahoo going into pharmacuticals?
MS is doing it too!
http://fakestev...er.blogspot.com
WOW.
Horrible tech people – Horrible management and the result??? 300 million…..WOW.
Looks like any ad network can demand dollars right now….
Congratulations to the founders, for selling yet another massively overvalued company.
I suppose they’ll create value by taking money from bad decision-makers at Yahoo!, and spending it on houses, cars, sports teams, and other crap. Welcome (back) to the digital fraud economy.
People, support your country. Don’t buy crappy internet companies, or the companies who buy them! Invest in your future instead. Hardware designers rule!
This connection, has come up with the interference in my private mail account, meaning it bugs my inbox etc. with forex ad. Angry!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!