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Dodos To Business 2.0: Welcome To The Club
by Duncan Riley on September 4, 2007

business2.pngBusiness 2.0, the magazine established in 1998 with the lofty goal of chronicling the rise of the New Economy is to close.

According to a NY Times report, Business 2.0 staff were told today that the publication will close next week after the completion of the October Edition.

There previously has been some rumors that Business 2.0 would be taken over by a new publisher, however it appears that Time has decided to kill the magazine (as the NY Times suggests) so as to not provide a ready made magazine and subscriber list to a competitor.

Business 2.0 was founded by Chris Anderson and journalist James Daly and served as a launching pad for a number of well known writers over its 10 years, Om Malik among them.

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  • As a WEB strategist, I’m just disappointed by this news, I’ve been subscribed for years and use the mag to confirm market trends.

  • Wow, glad I read this post, I was just about to subscribe! That’s a shame, it really was a good magazine and I’ve not seen anything fulfiling the same niche, at least not over here anyhow.

  • I have the renewal check written and ready to send… good thing I saw this, very unfortunate as I did like the mag.

  • Correction: Chris Anderson was a founder, but it was another Chris Anderson. This Chris is now the curator of TED. Both Chrises are formidable people and thinkers.

  • What’s going to happen to current mail subscribers? I just renewed my subscription within the last month.

  • Boo! Any idea what will be done with outstanding subscriptions?

  • I agree. It was a decent mag. I read it quite a few times over the years. I liked it because it spent a lot of time on software and the web and it wasn’t overly produced and shiny like Wired has become. Fast Company and Inc. don’t have quite enough tech focus for my taste.

    What else is out there in terms of non-online mags? I like to have a paper mag to read on the bus sometimes.

  • Jimmy
    apologies and corrected.

  • no…what is this?

    i like business2 - i have been a subscriber for a while, it’s one of my favorite magazines - this sucks, terribly

    why are they closing…and more importantly, what’s the next best publication for business2-related stuff?

  • How disappointing. I’m a subscriber, along with Inc and a few others. I really like top notch content mags, and Business 2.0 was at the top of my fav list. It’s a shame someone can’t manage to figure out how to keep it afloat. There are plenty of us willng to pay decent coin for great content.

    Anybody else out there join the Facebook group that tried to keep Biz 2.0 going?

  • What a shame. Probably the best magazine to chronicle start-ups and emerging trends. RIP

  • booohooohooohooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! :OOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO

  • duncan - what is a dodos? is it an australian term? i’ve never heard of it.

    i have heard of toodles but never dodos -let me know so I can use it correctly :)

  • This is sad news. I always enjoyed reading it.

  • Sorry to see this great mag dissapear. I have been a loyal reader for years and really liked their coverage…

    FYI: A Dodo is an extinct flightless bird.
    http://en.wikipedia.org/wiki/Dodo

    Rodney Rumford

  • Well that sucks, Business 2.0 was a great mag

  • What a shame, I really enjoyed the magazine too. I agree there’s not too much else out there which competes, but most people interested in this mag also get their news online so it’s difficult to come up with new stuff.

    @13. Dodos - haven’t heard of that word down under. Dodo = inept/dumb person (as well as extinct bird).

  • This truly sucks. I have been a subscriber almost since the very beginning. I teach an intro to business management course and an intro to marketing principles class at a local University and recommend this mag to my classes to get up to date information and research for their papers and presentations. Fast Company and Inc. are okay, but there is large tech focus here in Austin and those two magazines just don’t cut it for that type of content.

    I am subscribed through October of ‘08. I hope they don’t send me Money or Fortune as a substitute. Ugh!

  • According to Time customer svc. you can get a refund or apply to another mag sub.

    This sucks. Anyone know where Josh Q is going to land.

  • I loved this magazine. I read every issue cover to cover. Something this good should not be going down. Very disappointed.

  • Such a shame! This is a really wonderful mag. The best of the bunch in my estimation. I’ve been a subscriber for years.

  • Blogs are great, like grabbing a quick and tasty 4 pound borrito at Chipotles. Love ‘em. But interesting magazine articles are the big, slowly prepared meals that you savor.

    Both satisfy your hunger. But I regret we’re losing the big meals and will soon have only quick food.

  • The B2B magazine publishing business is, across the board, experiencing a contraction — too many trade mags chasing too few advertisers.

    It seems that the advertisers, not the subscribers, end up choosing which publications will live or die. Subscription fees are typically a small contribution to the publisher’s revenue base.

  • Hi Dave,

    He’s off to Fortune. Check this link:

    http://www.nytimes.com/2007/09.....?ref=media

    @20. Dave - This sucks. Anyone know where Josh Q is going to land.

  • That is a great pity. It is a fine magazine and will be missed.

  • Michael Copeland was a Sr. Editor and included us (Curious Office & Imagekind) in a few issues. He and the team were really good people. I hope to see them turn up soon at another great magazine. They will be in high demand I’m sure.

  • I am disappointed with the news!
    I like the magazine, and I want it still published.

  • They’ll probably change us over to Fortune…

    Indeed very disappointing news, I was reading this magazine since ‘98.

  • This effin’ sucks . . . yes, the print media industry will surely die. But, this soon? And a pub that truly supports the spirit of the new era. It’s like the ‘ol music debate . . . will the acoustic guitar ever be obsolete? Doubt it. But, there is a world where drum machines and guitars co-exist, because the beauty in both is recognized . . . so why not blogs, etc. and tech zines. (I know, I know. It’s all about $$$$$$) But what will it take for a print publication to survive??? Or is it a lost cause . . .???

    - Old Skool Media Geek from Ohio

  • I switched to Entrepreneur magazine about a year ago and have been really happy with the content. Entrepreneur.com is a pretty good way to get the articles online too. Hopefully this can be a good substitute for others out there as well.

  • I think I have picked this magazine up injust about every airport in the U.S. and many in Europe. I need to see how many publications I have. I hate to see it go. I always found something useful reading it.

  • NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO

    I have been reading B2.0 since 2001. This is my favorite business magazine. It is so easy to read and it always game me plenty of ideas.

    OH man that really sucks. At least we still have TechCrunch.

  • They should have covered Microsoft more closely, pushed our products, trolled for us, …… they would still be in business like PCWorld, ZDnet, Techcrunch, … etc

    http://fakesteveballmer.blogspot.com

  • Very sad. Business 2.0 was an excellent publication which actually managed to keep up with the online new sources in terms of presenting relevant and fresh information in each issue. This is just one more screw-up in a long time of poor decisions from Time and its parent company.

  • I really hope that some other publisher will pick it up and continue to print it out, even if it is through Lulu. Or maybe some Internet company will buy it and digitize it.

  • Should have died after the dot-com boom that created it. Oh well, one less biz tech porn rag to read on the crapper.

  • That sucks, Business 2.0 was one of the few quality magazines I enjoyed reading!

  • I blame websites like techcrunch personally :)

  • Been a faithful reader for over half a decade and a subscriber for over a year. One of my favourite mags.

    Got the renewal notice in the mail a few weeks back and luckily held off.

    Such a shame.

    Would be nice to see them keep some of the writers on board and transition it to an online mag (blogs).

  • B2.0 was not a POS like many other rags. It connected with it’s readers. It was current and NOW, vs. old, tired, and past it’s useful life.

    I enjoy the online version & blogs. Someone else should step into their space and snag the longing readers.

    If they were really having that rough of a time, they could have combined it with another mag, like FORTUNE or FORTUNE Small Business. That would have increased readership, exposed subscribers to something new, and made advertisers and readers happy.

    P.S. I got the Dodo reference.

  • With such a gimmicky, buzzword-milking, faddy name, is it any surprise? That’s the layman’s take on this.

  • Its a shame as I got many biz ideas from it, for the future… sob, :(

  • Boo. How can we tell the publisher to keep this magazine?

  • Very sad…even the Facebook group created just to keep Bus. 2.0 alive only worked for one more issue. Sorry to see this mag go.

  • This is some bad news. Was one of my favourite magazines.

  • Ironic. The magazine that talked up new media and personal publishing, has no paid readership for the printed version, and thus dies.

  • Unconscionable. I’m picking myself up off the ground, abhorring the horror. Who are these people making the decision to kill this magazine?! This mag acts as a primer of what’s going on, and it captures it using an entrepreneurial style that encourages free thinking and indoctrinates innovation. Sure, you can post this stuff on a website somewhere, but i will miss the tactile feel of carrying this mag in my laptop bag, pulling it out when i’m boarding my next flight to go somewhere.

  • As someone who lives/works far outside of any type of web/internet/business zones I will miss this magazine as it kept me up to date. I have yet to see any other magazine or website match or replace its content.

  • Being in the UK it gave us an excellent insight into what’s happening in America along with emerging trends across the world. There’s nothing else like it in the market at the moment, but the irony is that its probably never been more needed, both by those in the industry and those trying to understand how technology will impact on their world.

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