AdMonitor, a Google Maps mashup from mobile ad serving company AdMob, provides real time data on who is viewing mobile ads worldwide, including the network they are on and the phone they are using.
San Mateo based AdMob has seemingly slipped under the radar in terms of attention whilst competitors have been acquired; Third Screen Media was acquired bought by AOL and Screentonic was acquired by Microsoft. And yet this is a company with some great stats and backing. AdMob is now serving 1 billion mobile ads a month and has amongst its investors Sequoia and Accel Partners. Director Maynard Web was COO for eBay between 2002 and 2006 and staff include Tony Nethercutt, the former VP of Sales for YouTube and Kevin Scott, a former senior engineering manager for Google.
The AdMonitor mashup provides an accessible way of seeing just how many ads AdMob is serving. Notably, Nokia would still appear to remain the world most popular provider of mobile phones.
AdMob clients include ESPN and CBS.
