August 29, 2007

Farecast Now Provides Data On Fairness Of Hotel Pricing

Michael Arrington

18 comments »

Seattle based Farecast, a startup that launched about 18 months ago to focus on predicting flight prices and guaranteeing users against increases, just expanded to help people find deals on hotel rooms as well.

The hotels area of the site helps users see prices based on a number of travel search engines (Orbitz, CheapTickets and ReserveTravel). All the results are shown on a map along with price and other basic information.

But the service also looks at each of the hotels to let you know if it’s priced attractively or not. For most hotels, the star rating isn’t enough to tell if the price is too high or low v. local competition. Over the long run market forces even the playing field, but a traveler unfamiliar with a specific hotel can (and often is) overcharged occasionally. Farecast will help you understand if you are getting a deal or not on that specific hotel.

Hotels with good deals are marked in red. Over priced rooms are blue. Click on the image for a larger view of the interface.

This is much different than their flight business, which is based on helping people predict if airfares will likely increase or decrease before the flight date. But travelers looking for a good hotel at the best price possible will find this equally useful.

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  1. Mario Ruiz

    Hi Miachel,

    Maybe guaranteeing is going to be differentiator. The other services are very well covered by the usual expedia, orbitz, and other sites.

    Mario Ruiz
    @ http://www.oursheet.com

  2. john

    i’ve used farecast a few times and still prefer kayak. FC only shows you “when to buy” on a few destinations.

  3. chrisco

    Too bad for Larry Craig they don’t — yet — track police stings in airport bathrooms. Seems like there have been so many republican sex scandals that maybe the party should change its slogan to “Numbers aren’t the only things we fudge: http://i27.photobucket.com/alb.....ls-pic.jpg

  4. Andrew Parker

    While that is an interesting development, Farecast needs more data so that it can do a better job of accounting for “seasonality”. When I plan a trip, it’s usually during a peak time (for example, I’m going to Munich during Oktoberfest). So, Farecast says that every place is ripping me off, but that’s simply not true…. it’s really that Munich this time of year is extraordinarily expensive.

  5. bob cobb

    How many travel sites do we need? There are so many of them I can’t even keep up with a quarter of them.

  6. simsum

    First reaction - wouldn’t it make more sense for the overpriced hotels to appear in red and the good deals appear in blue? I guess I’ve just been conditioned to equate “red” with “bad.”

  7. Mike

    Andrew - Farecast rate data does account for seasonality. Although we have analyzed over 1 billion rates, we do need more data on more hotels and are working on it. Thanks.

    Simum - We debated the Rate Key color scheme internally, and perhaps it would be better as you suggest. Our thinking is that “red” equates to “buy”. Hoping to hear from users during our beta period and evolve the experience based on feedback. Thanks.

    Mike
    Farecast.com

  8. gilltots

    to me,

    red = stop

    as in, stop signs are red, stoplights are red, fire is red, etc

    stop = don’t buy

    green = go

    as in green lights, green grass that wants to be played on, green money, etc

    so green should be buy

    blue = where’d you get that stoplight??

    but red and green are not distinguishable by a lot of colorblind dudes so you have to have some other indicator anyway…

  9. stone

    I hate to be a naysayer but this company has been out for about 18 months and has failed to catch fire with consumers. It’s *not* a good sign and only means one thing for their employees: time to leave or prepare for a major slog. I’ve tried to use the site a few times and simply cannot find a justification whatsoever for going back again.

  10. Ben

    anyone know what analytical software they’re using? My guess would be SAS or SPSS but I guess it could be homegrown (but that seems like more trouble than it’s worth)

  11. chris

    We believe that a main factor for the travel industry websites is to gain peoples trust.

    That is why http://www.MyCancunTV.com has just partnered with http://www.Travelocity.com for an online travel and reservation center.

    Another factor on a site like farecast is that people need to INVEST NOT WASTE their time on looking for good hotel rates.

    We wish them good luck.

  12. Chad

    Nice tool for gathering more data, but would still take the info and priceline it.

  13. Tom

    red is hot, blue is cold..

  14. Jay Virdy

    gilltots makes a good point above.

    We recently went through a similar color scheme exercise at our company. We use Red/Yellow/Green colors for Bad/So-So/Great reviews, but we also offered a grayscale version for the nearly 10% of male population that has trouble distinguishing between red and green.

    (Color Oracle, for the mac, has a nifty colorblind simulation utility.)

    I’ve always been a fan of Farecast because of their “when to buy” price predictor.
    Adding Hotels is a good logical step. I wish them all the best.

  15. Hef

    It looks like you gave this product what amounts to a press release in exchange for an exclusive preview. While a great step in the direction of solving a huge problem (what constitutes a “hotel deal?”), at this stage Farecast’s product has so little data that it’s is barely functional.

  16. A Taylor

    I think Farecast is onto a great idea and buildout of their business model with the branching out to hotels.

    The key to the business model is the algorithm they are building to predict pricing etc. Although a couple of other firms have built algorithms for predicting airfares, Farecast can carve out a great niche by focusing on hotels.

    If anything, over time they will have more data in their database and eventually will be able to gather a large market share for predictive hotel pricing and or be a very attractive target for a company like Expedia or Amex travel.