CNN.com and Google have announced an agreement that will see Google’s AdSense become the exclusive text link advertising provider on CNN.com.
The deal will also open up the extensive inventory on CNN.com to Adwords’ advertisers.
Senior VP and GM of CNN.com David Payne said the deal would help deliver relevant ads to CNN users, “enhancing their overall experience on CNN.com.”
Although the deal might not initially sound all that exciting, CNN.com is a top 100 site online according to Alexa, making it one of the most popular media destinations online. That’s a lot of pages and ad inventory for Google to sell ads on, inventory that should pay handsomely for all involved.
The terms of the deal were not disclosed, including the length of the agreement, which was described only as “multi-year.”
Thanks for the link to CN’s story from 3 hrs ago Duncan!
Good grief - what’s this deal worth? I can’t count that many zeros.
Allen
I picked this up directly from Google’s corporate PR feed in Reader, as you probably did as well. I’ve just now noticed you’re linking to it as well via Techmeme, congrats on posting early but you ARE NOT MY SOURCE FOR THIS POST, hence no link. If you were the source I’d be happy to link, and if you go through my many posts you’ll see me linking left, right and centre to others. Attribution is given to the source and discovery point, as much as you’re writing some good stuff Allen, you were neither for me in this instance. Please don’t suggest otherwise, there is no conspiracy, honest
too bad CNN’s site redesign looks like total ass (e.g., a myspace profile)
they’re trying to be the youtube of news media - all the outlandish, weird stories and none of the real journalism or stories that matter. good luck with that, clowns.
CNN sucks.
Oops, sorry Duncan - my bad. I am only half awake with a huge back pain (how come no one makes computers to work in bed upside down?) - sorry, I thought you linked to cn - no harm meant - again, sorry. Maybe I need to lay off the meds
#4 gillots - the new cnn.com sucks, i agree - it has no “feeling” and no organization even tho a top designer (i forget which) did an analysis and said it was perfect.
speaking of “looks like total ass”, try out
http://book-bot.com/bookbot/public/
Congrats to both!
Not that I see any (or very few — thanks Adblock), but how do ads “enhance my overall experience” of a site?
how can TC one day say alexa is meaningless and a few days later use it as a traffic indicator?
both would be benefited greatly, and the readers of CNN.com will experience intense knowledge.
I fail to understand TC’s objective as a company. What is the big deal if CNN goes for Google adsense?
Will when we see Google’s earning figures spike next quarter and ask ourselves why, we can add this to the list of reasons. Interesting that CNN would go to Google to get its ads, I would have imagined that they would be able to set up a more lucrative deal in house.
Welcome to “World 2.0″ (dodges the flying tomatoes).
Michael et al,
You should update your advertise page, it says “No animations (simple ads)”, but most of the ads are animated.
This is good news for Google and helps them with their adwords platform as well as people will feel they can advertise on CNN at a discount. This isn’t huge news but is positive for Google none the less.
Thanks for the post, I would of missed this.
It’s getting to the point that TC runs news stories from the wire of from other sites. Not what I would call a ‘ scoop.’ Is there anyone here that really cares about more Google Ads? I wonder if people are interested in sites without ad links, animations, and videos. I fully understand sites need revenues and advertisingto sustain themselves, but the advertising is taking users into the ‘ overkill ‘ zone.
I am betting users are going to grow tired of being hammered all the time with ads and the meltdown will be pretty quick. You can only hand people a pile of poop and make them believe it’s ice cream for so long.
Rich people getting more richer. The rest of us just eating the falling crumbs.
Unanswered questions that should be asked for, I believe, the more interesting story:
1. Are these new ad placements or is some other partner being replaced?
2. If a partner is replaced, who and why? How does it affect the company being replaced?
3. Is this a text ad deal only or will it include display ads too? What about video ad insertions?
4. Will Google’s inventory to sell be remnant, pre-emptable inventory or premium, right of first refusal inventory?
5. Are there discussions for Google to fill remnant TV space with video ads?
6. etc. etc. etc.
The source of a press release is inconsequential - it’s the questions asked afterwards that make the story compelling to read.
My burning question is….how does the UGC of YouTube tie into (and strenghten) the relationship? CNN is becoming the first place to find breaking news video (particularly if you’re trapped in an office and can’t get to a TV). And with CNN’s growing list of downloadable audio and video podcasts, this could be just the beginning of a media partnership juggernaut.
“I fail to understand TC’s objective as a company. What is the big deal if CNN goes for Google adsense?”
can you be that dumb ? to make as much money as possible, and this is an interesting article that CNN is now “locked” into Google, which is not good for the other big ad players like yahoo and msn, duh
yeah, I am dumb. This is the unique place I found this news. and what a great analysis on the news. A year or two years back, I see “good” news with proper research and valuable opinions. But this is dumb- news is there everywhere and it is really not significant at all , compared to lot other news, more than that, I do not see any additional analysis.If you are bringing the same content as my other usual links, then no incentive to come back.
Well, Google has done it again. Their marketshare just keeps getting bigger and bigger and we do a lot of the work for them. Jim Westin, http://www.fastandfreeinsurancequotes.com/
@22 nice and short domain!!
I wonder why google hasn’t sign me yet, I have a blog ranking # 63 on blogtoplist. (:>)
Dominic (16) commenter 20 answers your question. This is a big deal, even if we dont’ have figures for it, which is why I chucked in the site stats for CNN (I figured some folks would wonder why this was a story). As for only running stuff from the “wires” we wouldn’t 1% of the stuff we could run, Google landing a massive exclusive deal on a property such as CNN is newsworthy.
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Google was a CIA start up and has lots of ex-NSA types on board. CNN is famous for having a good stock of psyops and planted stories. My favorite planted story on CNN was during the Kosovo conflict. A certain general who now has a policy wonk job at UCLA’s Ronald Burkle Institute excused his bombing of a news station, including killing at least one teen who worked there, by noting recently to Amy Goodman on “Democracy Now” that the good general had planted a story on CNN. Therefore, the folks at the studio in Kosovo should have known to beat it so they wouldn’t die by being bombed. In short, looks like this is more than just a boon in certain economic sectors. Looks like this is a marriage of intelligence gathering and propaganda production sectors for Uncle Sam as well.
Theres no doubt google is in the drivers seat, their philosophy on sharing profits is certainly a great approach for continued record growth and why wouldnt cnn participate… http://1stopinsurancequotes4u.com