Bloglines, the grandfather of web based RSS readers, launched a new beta site this evening at beta.bloglines.com. Like everyone else these days, the most notable new feature is an Ajax customizable home page where users can drag and reorder feeds for a quick view.
Bloglines now has three viewing options – quick view (the new Ajax drag and drop view in the image to the left), three pane “Outlook-like” view and the classic full view with two panes. The site is also trying to manage unread feeds more intelligently, a common user complaint in the past.
The company says more changes are coming. Options for saving, sending and sharing stories, tools for building link blogs, managing blog rolls, etc. are all on the way. In the meantime, the classic bloglines site will remain available at bloglines.com. Feeds remain synced between the two sites.
Product iterations come very slowly at Bloglines, which was acquired by Ask.com in early 2005. The last major news from them was the integration of blog search over a year ago. Meanwhile, Google Reader has quickly grabbed the attention of the early adopter crowd, and is by far the most popular feed reader used by our readers according to Feedburner stats.
Richard MacManus has a much longer review of the product at Read/Write Web.