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It is also interesting to note that there is another Internet company offering a similar solution, but more. Hyper MP Group have been working on a complete video presentation and advertising system that uses overlay ads from all exisiting advertising servers on the Internet. I think this is a better solution since it treats all videos and all advertising as the same. More impressive than other solutions out there. See for yourself. http://www.hypermpgroup.com/index-3.html.

http://biz.yahoo.com/bw/070614......html?.v=1

(Modavox Receives Additional Patent Providing Ownership of Coveted Advertising and Streaming Media Delivery Technology
Thursday June 14, 2:00 pm ET
Accepted Claims of Continuation Filing Yields an Additional Patent in Advertising and Streaming Media Delivery Market

PHOENIX–(BUSINESS WIRE)–Modavox, Inc. (OTCBB: MDVX - News), Internet broadcasting pioneer and holder of several patented technologies, today announced it has received an official communication from the U.S. Patent and Trademark Office (USPTO) announcing the allowance of a new patent arising from the company’s proprietary Internet technology. In this communication the USPTO also provided a favorable indication toward one or more additional pending patent applications relating to Modavox’s core technology, although some interplay with the USPTO remains before Modavox obtains a final approval for any additional patents.

Andrew Burgess, Modavox Intellectual Property Consultant, stated, “The claims of the recently allowed patent reflect a further refinement of the legal definition of Modavox’s technology from the broad, groundbreaking technical space created by Modavox’s original patent. In this latest patent we have further refined the legal definition of our invention to reflect how the broad concepts of that invention are implemented in state-of-the-art delivery infrastructure and delivery practices seen in the market place today.”

David J. Ide, Modavox President and CEO, stated, “We’re focused on using our technology to capture new business, and create useful applications of our products, such as geographically-targeted advertising and user-customized content delivery, all built on the framework of our patented technology.”

Modavox CTO and Chairman Nathanial T. Bradley added, “We’re pleased to have our intellectual property fortified with this new U.S. Patent. This gives us the opportunity to continue our leadership in our field and is a testament to our tenure and growing opportunity in the production of innovative and breakthrough online communications technology products.”

Dr. Daniel F. Coughlin, Partner, Fox Rothschild, LLP, stated, “The latest decision by the USPTO on Modavox’s patented inventions is a further affirmation, in the context of a rigorous technical examination, of the pre-eminence of the company’s technology, both legally, and in the marketplace. With an expanding arsenal of intellectual property rights, Modavox will now be better equipped than ever to not only deliver marketplace solutions for their clients and customers, but also to secure richly-deserved recognition for its pioneering inventions in this technical space. The issued and newly allowed patents, along with their pending patent applications, will undoubtedly prove to be key components to bring Modavox’s proprietary technology to the broadest possible base of clients and licensees. In my view, it will be only a matter of time before the industry will universally recognize Modavox for its technical advances in this field.”

In fact, they recently filed suit against Tacoda who’s “behavioral targeting” platform is clearly infringing on the company’s IP. As many know, AOL recently agreed to pay $275 million for Tacoda and their “patent pending” technology which they now appear to not even truly own.

Note the release:

(Modavox Files Patent Infringement Lawsuit Against Tacoda
Friday August 10, 11:42 am ET
Company Files Lawsuit in U.S. District Court in New York Seeking Injunctive Relief and as yet Unspecified Damages

Modavox, Inc. (OTCBB:MDVX - News), an Internet broadcasting pioneer in the production and syndication of online audio and video, announced today that it has filed a lawsuit against Tacoda, Inc. in the United States District Court for the Southern District of New York (Case No. 07 CV 7088 (McMahon)). In the suit, Modavox asserts its claim that Tacoda is infringing on United States Patent No. 6,594,691, “Method and System for Adding Function to a Web Page,” as well as allowed claims from at least one additional patent application. Modavox is seeking injunctive relief and as yet unspecified damages stemming from Tacoda’s infringing activities.

This suit against Tacoda is the first step in a potentially wide-reaching campaign designed to enforce Modavox’s proprietary rights in its groundbreaking technology and to advance Modavox to its rightful place in the industry. Modavox intends to utilize its increasing business resources to further expand its ongoing analyses of activity within the industry, including identifying additional potential infringers of its expanding patented intellectual property portfolio.

“Modavox’s commitment to innovation has yielded highly valuable patented intellectual property. Our management team, in conjunction with Fox Rothschild LLP, made a strategic business decision to design, create and execute a comprehensive plan in support of our patented process and technologies,” said David Ide, CEO at Modavox. “We knew that decision would likely include pursuing enforcement through the justice system, and we are confident that the action we have taken today is an appropriate step on behalf of our shareholders and believe it will allow us to begin to reveal the true value of our patented intellectual property.”

Nathaniel T. Bradley, Chief Technology & Product Officer at Modavox stated, “Upon review of data produced from our thorough infringement analysis, it’s clear to us that Tacoda is infringing on the Modavox patents. Our leading edge technical innovations in customized content delivery have been used by Tacoda, as well as by a growing list of identified infringers, and is foundational to their product lines. The action today by Modavox is paramount to our overall patent enforcement strategy and is the culmination of years of effort; it is a long-awaited milestone for our company.”

Dr. Daniel F. Coughlin of Fox Rothschild, who is acting as Modavox’s lead counsel in the case stated, “We are confident in both the validity of Modavox’s patent assets and the importance of their proprietary technology in this sector of online commerce. This suit clearly should demonstrate both of these points and, at the same time, serve notice on the industry that Modavox intends to take all steps necessary to leverage fully its technology and its intellectual property to further its business goals.”)

Others have recently chimed in with commentary including even Henry Blodgett as of late. Here is some recent blog commentary:

“New Internet Advertising Patent Puts Modavox On the Radar”
http://biz.yahoo.com/seekingal......html?.v=1

“Sudden Market Volatility Means Its Time To Stock Up On Modavox Inc.”
http://biz.yahoo.com/seekingal......html?.v=1

“Unknown Modavox Targets AOL’s Tacoda To Cash In On Patent”
http://biz.yahoo.com/seekingal......html?.v=1

So the patents do exist, they have been recently affirmed by the USPTO and this little company “Modavox” owns them. I don’t expect this company to remain around for long as I think you’ll soon see one of a handful of companies try to quickly acquire them before a competitor does. The leverage that their patented portfolio could provide to one of many internet titans is just incredible.

Working in the tech industry itself, I believe the company to own some of the most valuable intellectual property I’ve ever seen which is clearly being widely infringed on by many Internet household names capable of scooping them up with their pocket change.

John

At Ministry of Sound, we’ve been doing pre-rolls for a couple of months on our music videos and features, as well as on our vodcasts. We’ve seen fantastic performance for our clients, and no drop off of our audience. Ads have run between 10, 15 and 20 seconds.

For a more indepth and interesting interview I did on pre-rolls recently, check out http://www.e-consultancy.com/n.....aysom.html

http://epeus.blogspot.com/2007.....-back.html

Crazy — You really must be loco if you think I was stupid enough to think that overlay itself could be patented. What I did, if you read it, is what happens after you define an overlay ad system.

Let me state something that is so needed in this conversation because some of you are just idiots bantering about without any fair reasoning. Patents sometimes protect inventors who cannot obtain the resources to build companies for whatever reason. Therefore, patenting their ideas are the ONLY way to protect their passion for the idea in the event someone else with more resources tries to claim they were first. Patents are a godsend for people trying to make something better for their peers and if they are fortunate enough to self-fund the patent through application then place another notch on why this country is one of the greatest countries in the world. Patents give smart people a second chance when someone else validates their reason for inventing the next big thing.

For the record, you guys are providing one hell of a validation for overlay as a whole, much more than Adobe Media Player did.

The funny thing is, all the activity, overlay and all is still happening in the propretary youtube or videoegg widget. Some other blogs bring this story back down to earth (TC did Ok but commenter’s are blowing overboard).

Perhaps if you stop and think, you’ll realize it’s just another form of “in-video” advertising. Nothing happens outside the widget. Nothing NEW is introduced in the business model. Even if you go a few thoughts ahead and really do this thing like it should be done, I already done it… It’s the reason why I have been saying for quite some time that soon, everyone is going to get blip’d!

I hope anyone reading this goes out and patents their idea before ‘the man’ tries to keep you down.

Power to the People.

Yay echoes!

Check out the Ad-Supported Music Central blog:
http://ad-supported-music.blogspot.com/

Nobody in the world, except for 3 people:
1. People who think they own the patent already
2. People who already have competing technology they would like to patent
3. People who would like to patent this technology

Advertising technology AND Patent/IP - the Holy Grail of what Startups do these days. A site like techcrunch should get that more than most.

Who cares who invented it? But when Charles Wilson says Jeremy was thinking about this stuff in ‘93, believe it. Because they were working side by side in those days, right here in Bloomington, Minnesota, about a mile from where I sit — in the skunkworks in the 8400 Tower. Seems like only yesterday, huh, guys?

~ MIR - http://www.mailsiread.com

http://youtube.com/watch?v=nkuOuxRD1Bc