Comments on: VideoEgg And Lots Of Others Call B.S. On YouTube

By: EzjUSeL

EzjUSeL — Tue, 17 Nov 2009 16:56:07 +0000

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By: izwanikasim

izwanikasim — Tue, 03 Mar 2009 17:57:00 +0000

thanks for your info…never heard about video egg before…i will check it out…

By: A History Of Advertising On Internet Video and Where It Is Going | DavePit.com

Tue, 16 Dec 2008 17:28:07 +0000

[...] is a little bitter because they say they invented the format about a year ago. TechCrunch has a great story on this. They also have a great followup story based on feedback they received from other companies [...]

By: Ok, Ok. All Of You (even YouTube) Invented Video Overlay Ads “First”

Ok, Ok. All Of You (even YouTube) Invented Video Overlay Ads “First” — Fri, 16 May 2008 23:47:01 +0000

[...] I wrote a post earlier today suggesting that YouTube was not the first to use a Flash overlay advertisement for online video, I [...]

By: » YouTube Ads, The Aftermath » InsideGoogle » part of the Blog News Channel

Mon, 27 Aug 2007 15:41:38 +0000

[...] claiming they invented YouTube’s ad style, the overlay ad. VideoEgg ran a banner on their site, saying, “We invented the video overlay ad about a year ago”. Of course, [...]

By: youssef

youssef — Fri, 24 Aug 2007 18:06:24 +0000

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By: Pierre Foucart

Pierre Foucart — Fri, 24 Aug 2007 12:42:28 +0000

You guys are funny… “overlay for advertising was discussed long ago inside the company”… everybody did discuss about this… the idea is not to discuss, it’s to act. We thought about it too at Dailymotion.

This whole “we’ve been first” thing is funny…
What about AdSense? Did someone heard about GoTo?… Well for me it’s the same bullshit.

By: Tim

Tim — Thu, 23 Aug 2007 19:34:42 +0000

Looks like they copied Apple’s old “Welcome IBM. Seriously.” ad they rain in a full page of the Wall Street Journal back in 1981 (http://www.flic...engz/198041571/), but they’re complaining about someone else copying them. Interesting.

By: durech

durech — Thu, 23 Aug 2007 19:04:00 +0000

I would like to see more posts on techcrunch about network effects and different types of networks. I liked the coverage about facebook alias the career network. The features are not that important. Focus on google marketing network or ebays seller/buyer network.

By: jeremy liew

jeremy liew — Thu, 23 Aug 2007 17:57:41 +0000

VideoEgg should genuinely welcome Youtube and be happy that they adopted the online video overlay unit. They are the only players who have the scale and the relationships to turn overlays into a standard, which is good for everyone who sells the unit, including VideoEgg. More at the Lightspeed blog at http://lsvp.wor...ts-competitors/

By: LonelyBloggers

LonelyBloggers — Thu, 23 Aug 2007 13:55:59 +0000

I agree that no matter who lays claim to whatever, its a great PR boost for VideoEgg as a largely unknown entitity to people that don’t follow the internet space closely. Ride the wave egg!

By: news alert

news alert — Thu, 23 Aug 2007 09:37:15 +0000

News just in:

The estate of Thomas Edison to sue YouTube for use of the play button. The General Electric website updated with ‘Fuck YouTube, We Rock!’

By: Bill

Bill — Thu, 23 Aug 2007 08:43:15 +0000

They all use a feature of flash, so what?
Should that make adobe jump out to claim something too?
All the media want is something to hype about, isn’t it?

By: wankthis

wankthis — Thu, 23 Aug 2007 07:20:58 +0000

Boo Hoo, Videoegg. I think the obvious flash overlay is a nice solution. Glad to see your team feels as if their toes have been stepped on, you pompous fucking pricks.

By: techguy

techguy — Thu, 23 Aug 2007 07:10:26 +0000

I just wanted to support the petition to stop linking to crunchbase.

By: Upanisad

Upanisad — Thu, 23 Aug 2007 06:39:46 +0000

Not really a big invention. Quite an obvious one. But it’s too intrusive and annoying in my opinion, just as TV advertising. A much more interesting approach, IMO, is this one: http://www.liverail.com

By: johnliu

johnliu — Thu, 23 Aug 2007 05:57:58 +0000

I think VideoEgg did some interesting, and pretty innovative works in online advertisement, isn’t it?

By: Aaronontheweb (AjaxNinja)

Aaronontheweb (AjaxNinja) — Thu, 23 Aug 2007 05:29:39 +0000

26,

AjaxNinja just happens to be the name of my blog which uses free-for-use Wordpress themes

As far as stolen framework, I don’t know what you’re referring to, given that the only “framework” I write about is ASP.NET

By: Troy Young

Troy Young — Thu, 23 Aug 2007 05:26:51 +0000

Guys… let’s not blow this out of proportion. A few points to clarify our position…

VideoEgg has not implied in any way that we would seek the protection of patents. In a conversation with a Wired reporter, i commented that we had filed a patent around our entire approach to video advertising which includes the ad overlay, pausing the user’s video, the ad video player, the menu ad, etc. We are interested in broad adoption of the approach and welcome any and all players to the market.

Further… clearly Flash is an enabler to the approach we’ve taken… it is an enabler to millions of things that creative people develop each day. We took the technology, created an ad approach and were the first to take it to market and sell it to major advertisers. As far as anyone i have talked to is concerned, we were absolutely the first to commercialize this form of advertising.

The apple parody is all in good fun with a side benefit or reminding the market we are innovators in online rich media advertising and will continue to find creative ways to bring brands into video and social environments.

Troy

By: Scott B

Scott B — Thu, 23 Aug 2007 05:26:24 +0000

27: I believe you’re a techcho, but you overlook something very important from a marketing view. Videoegg put in enough effort experimenting with in-video ads, and advertisers are happy with the CPM rates they are getting(the numbers don’t lie), that’s why in-video ads get momentum and youtube jumps in now with a duplicated model. Videoegg deserves the credit for their effort, and it’s a shame for google to claim they have come up with it. After all, the technology is so simple, why didn’t youtube experiment with it years ago?

By: sausage

sausage — Thu, 23 Aug 2007 05:03:45 +0000

I call bullshit on VideoEgg making money on their ads. Has anyone ever seen a site running their units?

By: Karl Malone

Karl Malone — Thu, 23 Aug 2007 04:28:55 +0000

YouTube launched in Feb ‘05 with a site that isn’t too disimilar to what you see now (embedding, etc.). Video egg launched shortly afterwards, but for a long time was nothing more than a video upload site, used sometimes by bloggers (think Photobucket but video). The technology was ok, but rather simple (I had built a video uploader, transcoder and flash player for my own blog and it took a couple of days).

The Videoegg product has changed a lot, and has gone through a few iterations. Right now their model is to provide video hosting, delivery, flash player and tools to sites in exchange for a split in the ad revenue

VideoEgg were by no means the first to do flash video, nor the first to do video uploads into a flash player, nor the first to offer embedding, nor the first to go after bloggers. Having an overlay as a form of advertising has been discussed (along with pre-roll and post-roll) since those very early days – it is the reason why Macromedia built the capability into flash

The reason why it hasn’t been done sooner is because there simply aren’t enough advertisers to fill this type of inventory. Even now when you go to a Videoegg-powered site you will see a lot of videos that dont do the overlay. Now that YouTube is at Google, they can tap into that huge base of advertisers they have and start filling up overlays.

It is just common sense, and the reson that we are only starting to see it now is a question of timing rather than technology. I feel embarresed for Videoegg for trying to make the claim that they pioneered this space and that YouTube is a late follower – especially seeing it splashed across their website.

By: wow

wow — Thu, 23 Aug 2007 03:52:23 +0000

great to see somoene copying a term ” ajax ninja ” like ” python ninja ” when the website itself is mostly coded from stolen framework !

By: Joel Strellner

Joel Strellner — Thu, 23 Aug 2007 03:37:24 +0000

Mike,

From now on can you make the link actually go to the site, and then add a [cb] or other icon which you can click on to go to CrunchBase?

I go to CrunchBase once in a while on purpose, but other times it is just to get to the real link.

Oh, and the SnapShots thing is still annoying. In fact it made me lose my original comment to you. Please remove it and replace it with the CrunchBase link. If I wasn’t so stubborn in wanting to tell this message to you, I would have just not retyped it and no comment would have been made by me.