Google Reverses Position On Video Refunds; Good For Them

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1. Chris
   

   August 21st, 2007 at 11:52 am

   They also said that users who’ve already received Google Checkout credit will get to keep it in addition to getting their full refunds in cash. It’s always nice to see a big company actually own up to a mistake and not try to sweep it under the rug…

2. Tim
   

   August 21st, 2007 at 11:57 am

   The power of the blogosphere in action!

   So they do have a soul. =^)

   Tim McCormack
   iRent2u.com - the Online Rental Marketplace

3. Garth Hall
   

   August 21st, 2007 at 11:59 am

   A good move on Google’s part to recant. Goodwill gestures go a long way. They do get a touch arrogant at times but understandably so (how would we sustain life, as we know it, without them?).

   And you guys are so brave.. Well done, TechCrunch.

4. Yezidi
   

   August 21st, 2007 at 12:36 pm

   Good on Google. The pressure from many blogs, including TechCrunch, must have gotten to them. heh

5. Slappenstance
   

   August 21st, 2007 at 12:37 pm

   Nice.

6. Michael Rubin, Arment Dietrich
   

   August 21st, 2007 at 12:42 pm

   While I still disagree with the idea that the videos that people legally purchased will no longer be available to play (after six months), I have to give kudos to Google for acknowledging their screwup in an open and transparent manner. Many companies try to hide behind silence or spin their way out of a bad situation instead of owning up and giving the digital equivalent of the “My bad.” So add my voice to the chorus of kudos.

   This should be a case study for any company that finds itself in hot water, especially now in the age of instant (and very far-reaching) conversation. It’s a simple three-step process:

   1. Apologize

   2. Own up (humor helps)

   3. Fix the problem

   Simple.

   Disclosure: I have no affiliation with Google apart from being addicted to its search engine and a satisfied user of several of its products.

   —-
   Michael E. Rubin
   Arment Dietrich, Inc.

   Call me — 312-787-7249 x212
   Tell a friend — fight destructive spin! http:///www.spinsucks.com
   See what I’m up to — http://twitter.com/merubin

7. Zoli Erdos
   

   August 21st, 2007 at 12:52 pm

   I predicted Google would revert the original decision within a day:

   “Because this ignorant move is so ridiculously stupid, will hurt Google’s image so much that I’m sure someone higher up will wake up and revert it before the lawyers have a chance to file papers.”

   Right call, wrong timing. What the hell took Google a week?

8. Saagar
   

   August 21st, 2007 at 1:35 pm

   The power of user community in the modern blogging world. First Digg acknowledges and now the giant Google itself does.. Is this a sign of Happy Days coming

9. Sean
   

   August 21st, 2007 at 1:52 pm

   Sometimes it seems like a company announces crappy news just so they can turn around and announce something not as crappy and make it seem good.

10. Greg Spira
    

    August 21st, 2007 at 1:54 pm

    I wrote in the comments last week that I had no doubt that Google would reverse their decision. The bad publicity so far outweighed the money involved that there was no way Google was going to stick with an obviously universally unpopular decision. The videos will still eventually stop running - I doubt Google really has any choice in that, since other companies are calling the drm shots - but Google is now doing more financially than what they had to do in the first place.

    As far as I’m concerned, the real question is who made this incredibly bad decision? The outrage on this was quite foreseeable, and I have to seriously question why anyone who would make a decision like this is in a position to make a decision at Google. I find that most of the criticism aimed at Google is aimed at Google decisions that are perfectly reasonable, though not universally popular. This was very different; the decision was indefensible both ethically and from a business relations point of view.

11. Andrew
    

    August 21st, 2007 at 3:06 pm

    its kind of late for it..any person who heard that news will be hesitant to pay for Google products in the future knowing that they can always pull that kind of stuff

12. chall
    

    August 21st, 2007 at 4:19 pm

    In the end this is a good decision. It would have been better if they had made the decision earlier rather than wait and see people’s reaction.

13. O_O
    

    August 21st, 2007 at 4:30 pm

    So now Google gave me OVER DOUBLE my money back and is letting me continue watching the videos for 6 months?!?! This must be part of some evil plot!!!! Does anyone here believe Apple would give everyone double their money back (or even there money back at all) if they discontinued iTMS? Google did more then enough with the original deal giving me more money then I gave them back after I enjoyed their product. After this, it shows Google is one of the few truly reputable companies that cares about its users first, as that is what they’re selling to the advertisers, they badly need quality users.

14. Larry Rubin
    

    August 21st, 2007 at 4:45 pm

    Google made me a soothsayer. Too bad no one took me up on the Webvan wager.

    Snap.

15. David Mackey
    

    August 21st, 2007 at 7:14 pm

    Must agree, very nice job by Google.

16. BikerDan
    

    August 21st, 2007 at 9:33 pm

    Good.

    They probably realized that no one would ever use their Checkout, or otherwise trust them with their $ again if they didn’t do something to fess up.