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	<title>Comments on: A Peek At Didja.com: VeryFunnyAds Clone</title>
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	<link>http://www.techcrunch.com/2007/08/17/a-peek-at-didjacom-veryfunyads-clone/</link>
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		<title>By: Mike</title>
		<link>http://www.techcrunch.com/2007/08/17/a-peek-at-didjacom-veryfunyads-clone/comment-page-1/#comment-2835796</link>
		<dc:creator>Mike</dc:creator>
		<pubDate>Fri, 03 Jul 2009 20:13:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/08/17/a-peek-at-didjacom-veryfunyads-clone/#comment-2835796</guid>
		<description>Here is a concept. Instead of crappy brands paying crappy design studios to put out crappy ads, you can have advertainment that has *value*.

There are ad&#039;s out there, that we don&#039;t even realize are ads because they either educate us, or entertain us. 

But then again, then these videos would be distributed just like any other video. &quot;Viral&quot; was a buzz word just a short time ago.</description>
		<content:encoded><![CDATA[<p>Here is a concept. Instead of crappy brands paying crappy design studios to put out crappy ads, you can have advertainment that has *value*.</p>
<p>There are ad&#8217;s out there, that we don&#8217;t even realize are ads because they either educate us, or entertain us. </p>
<p>But then again, then these videos would be distributed just like any other video. &#8220;Viral&#8221; was a buzz word just a short time ago.</p>
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		<title>By: Todd</title>
		<link>http://www.techcrunch.com/2007/08/17/a-peek-at-didjacom-veryfunyads-clone/comment-page-1/#comment-1565186</link>
		<dc:creator>Todd</dc:creator>
		<pubDate>Mon, 20 Aug 2007 13:55:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/08/17/a-peek-at-didjacom-veryfunyads-clone/#comment-1565186</guid>
		<description>Keep a prime location in TechCrunch&#039;s Dead Pool nice and warm...</description>
		<content:encoded><![CDATA[<p>Keep a prime location in TechCrunch&#8217;s Dead Pool nice and warm&#8230;</p>
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		<title>By: Colin Dowling</title>
		<link>http://www.techcrunch.com/2007/08/17/a-peek-at-didjacom-veryfunyads-clone/comment-page-1/#comment-1563661</link>
		<dc:creator>Colin Dowling</dc:creator>
		<pubDate>Sun, 19 Aug 2007 05:20:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/08/17/a-peek-at-didjacom-veryfunyads-clone/#comment-1563661</guid>
		<description>At some point, we&#039;ll reach a tip where people realize that ads are art in their own way and shouldn&#039;t be relegated to simple text boxes on the far right of the page.   maybe this is a start.</description>
		<content:encoded><![CDATA[<p>At some point, we&#8217;ll reach a tip where people realize that ads are art in their own way and shouldn&#8217;t be relegated to simple text boxes on the far right of the page.   maybe this is a start.</p>
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		<title>By: David Mackey</title>
		<link>http://www.techcrunch.com/2007/08/17/a-peek-at-didjacom-veryfunyads-clone/comment-page-1/#comment-1563302</link>
		<dc:creator>David Mackey</dc:creator>
		<pubDate>Sat, 18 Aug 2007 21:18:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/08/17/a-peek-at-didjacom-veryfunyads-clone/#comment-1563302</guid>
		<description>I think the idea of advertainment is attractive, but difficult to optimize.</description>
		<content:encoded><![CDATA[<p>I think the idea of advertainment is attractive, but difficult to optimize.</p>
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		<title>By: Simon Foster</title>
		<link>http://www.techcrunch.com/2007/08/17/a-peek-at-didjacom-veryfunyads-clone/comment-page-1/#comment-1563035</link>
		<dc:creator>Simon Foster</dc:creator>
		<pubDate>Sat, 18 Aug 2007 15:32:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/08/17/a-peek-at-didjacom-veryfunyads-clone/#comment-1563035</guid>
		<description>Commercials are free content. I guess if you can sublimate them into ones worth watching you may have a business. The world of TV commercials is entering a paradigm shoft and it&#039;s not what you might think. Localized video commercials are about to enter the sphere of public consciousness. GlobeShooter is one company architecting this.</description>
		<content:encoded><![CDATA[<p>Commercials are free content. I guess if you can sublimate them into ones worth watching you may have a business. The world of TV commercials is entering a paradigm shoft and it&#8217;s not what you might think. Localized video commercials are about to enter the sphere of public consciousness. GlobeShooter is one company architecting this.</p>
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		<title>By: Chris Edwards</title>
		<link>http://www.techcrunch.com/2007/08/17/a-peek-at-didjacom-veryfunyads-clone/comment-page-1/#comment-1562855</link>
		<dc:creator>Chris Edwards</dc:creator>
		<pubDate>Sat, 18 Aug 2007 11:24:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/08/17/a-peek-at-didjacom-veryfunyads-clone/#comment-1562855</guid>
		<description>I think there is a more obvious source of users than &#039;ad fanatics&#039; - I&#039;m not sure I&#039;ve ever met one, and I&#039;m not keen on the idea of meeting one. You could probably get a long way towards the claimed number of users just by looking inside the ad industry itself. Want to rip off an idea? Go here. Want to see what the competition did? Go here. That would go some way to explaining the number of videos viewed per user.</description>
		<content:encoded><![CDATA[<p>I think there is a more obvious source of users than &#8216;ad fanatics&#8217; &#8211; I&#8217;m not sure I&#8217;ve ever met one, and I&#8217;m not keen on the idea of meeting one. You could probably get a long way towards the claimed number of users just by looking inside the ad industry itself. Want to rip off an idea? Go here. Want to see what the competition did? Go here. That would go some way to explaining the number of videos viewed per user.</p>
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		<title>By: Rachel</title>
		<link>http://www.techcrunch.com/2007/08/17/a-peek-at-didjacom-veryfunyads-clone/comment-page-1/#comment-1562799</link>
		<dc:creator>Rachel</dc:creator>
		<pubDate>Sat, 18 Aug 2007 09:54:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/08/17/a-peek-at-didjacom-veryfunyads-clone/#comment-1562799</guid>
		<description>as far as i&#039;m concerned there are no sites that have yet to match up to what YouTube has to offer, with regards to the content available. Maybe with iFilm as an exception.</description>
		<content:encoded><![CDATA[<p>as far as i&#8217;m concerned there are no sites that have yet to match up to what YouTube has to offer, with regards to the content available. Maybe with iFilm as an exception.</p>
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		<title>By: Derrick</title>
		<link>http://www.techcrunch.com/2007/08/17/a-peek-at-didjacom-veryfunyads-clone/comment-page-1/#comment-1562466</link>
		<dc:creator>Derrick</dc:creator>
		<pubDate>Sat, 18 Aug 2007 05:34:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/08/17/a-peek-at-didjacom-veryfunyads-clone/#comment-1562466</guid>
		<description>Seems to be a typo in the title of this blog entry.</description>
		<content:encoded><![CDATA[<p>Seems to be a typo in the title of this blog entry.</p>
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		<title>By: Ian</title>
		<link>http://www.techcrunch.com/2007/08/17/a-peek-at-didjacom-veryfunyads-clone/comment-page-1/#comment-1562313</link>
		<dc:creator>Ian</dc:creator>
		<pubDate>Sat, 18 Aug 2007 03:53:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/08/17/a-peek-at-didjacom-veryfunyads-clone/#comment-1562313</guid>
		<description>Umm...thanks, but no thanks. I want nothing to do with this site just on principle. I get enough ads on the internet, tv, radio, magazines, billboards, stores, etc</description>
		<content:encoded><![CDATA[<p>Umm&#8230;thanks, but no thanks. I want nothing to do with this site just on principle. I get enough ads on the internet, tv, radio, magazines, billboards, stores, etc</p>
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		<title>By: typos</title>
		<link>http://www.techcrunch.com/2007/08/17/a-peek-at-didjacom-veryfunyads-clone/comment-page-1/#comment-1562270</link>
		<dc:creator>typos</dc:creator>
		<pubDate>Sat, 18 Aug 2007 03:21:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/08/17/a-peek-at-didjacom-veryfunyads-clone/#comment-1562270</guid>
		<description>You wrote: New Co.’s second “major assult”

You meant: News Corp&#039;s second &quot;major assault&quot;</description>
		<content:encoded><![CDATA[<p>You wrote: New Co.’s second “major assult”</p>
<p>You meant: News Corp&#8217;s second &#8220;major assault&#8221;</p>
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		<title>By: mainstreetreporter</title>
		<link>http://www.techcrunch.com/2007/08/17/a-peek-at-didjacom-veryfunyads-clone/comment-page-1/#comment-1562255</link>
		<dc:creator>mainstreetreporter</dc:creator>
		<pubDate>Sat, 18 Aug 2007 03:16:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/08/17/a-peek-at-didjacom-veryfunyads-clone/#comment-1562255</guid>
		<description>Regarding VeryFunnyAd&#039;s 100,000 (Comscore) users ... those numbers might not be impressive at face value.  But a key factor is the &#039;ad fanatics&#039; as you aptly put it.  Fanatics are a very attractive audience for advertisers.  These are people willing - who might just really enjoy - watching and grading commercials.  Companies are always searching for &#039;product evangelists&#039; that shout about stuff they buy and love.  And what company  wouldn&#039;t like to toss some product meat to a pack of hungry consumer wolves?    

CNBC can&#039;t match viewer numbers with cable news competitors, but it&#039;s target audience is so rich, literally, that it&#039;s a cash cow for its parent company.   CNBC goes after a niche audience, and makes a killing.  

I think if an all-commercial video site can build enough of a &#039;fanatic&#039; base, say half a million regulars ... you can back up the Brinks truck.   The forward-thinkers know it&#039;s about more than just &#039;funny ads&#039;.   The Ha Ha factor gets old after a while.  But if a site has a connective base that companies and ad agencies want to tap as a commercial &#039;test base&#039; ... and a user-gererated content pool for brand and commercial ideas ... then it really opens things up.</description>
		<content:encoded><![CDATA[<p>Regarding VeryFunnyAd&#8217;s 100,000 (Comscore) users &#8230; those numbers might not be impressive at face value.  But a key factor is the &#8216;ad fanatics&#8217; as you aptly put it.  Fanatics are a very attractive audience for advertisers.  These are people willing &#8211; who might just really enjoy &#8211; watching and grading commercials.  Companies are always searching for &#8216;product evangelists&#8217; that shout about stuff they buy and love.  And what company  wouldn&#8217;t like to toss some product meat to a pack of hungry consumer wolves?    </p>
<p>CNBC can&#8217;t match viewer numbers with cable news competitors, but it&#8217;s target audience is so rich, literally, that it&#8217;s a cash cow for its parent company.   CNBC goes after a niche audience, and makes a killing.  </p>
<p>I think if an all-commercial video site can build enough of a &#8216;fanatic&#8217; base, say half a million regulars &#8230; you can back up the Brinks truck.   The forward-thinkers know it&#8217;s about more than just &#8216;funny ads&#8217;.   The Ha Ha factor gets old after a while.  But if a site has a connective base that companies and ad agencies want to tap as a commercial &#8216;test base&#8217; &#8230; and a user-gererated content pool for brand and commercial ideas &#8230; then it really opens things up.</p>
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