It strikes me now that I’ve noticed our members refer to Glam as a women’s network as often as they do an advertising network. I’m suspect that’s because they have that full-featured, well editorialized community presence practically conjoined with the ad network.

What I’m happy to report is their ad quality is consistently high and well above the drudgery of TribalFusion, Advertising.com, AdSense, etc.

I’m biased towards compete.com for any number of personal and financial reasons, but Sugar has a ton more sites than popsugar, so let’s say 10x that number of global uniques and ditto for Glam. The published numbers look ok to me. MyBlogLog’s widget was seeing 40 million global uniques a month (not accounting for cookie erasures, so discount that number by at most 25%) in Q4 last year before Yahoo acquired it, so there’s absolutely no reason glam can’t be doing the 19.1M.

I’m keen to do a piece on this for the paper but not sure how to contact you. What email can I get you on?

Thanks in advance,

Jo

You threw an egg on your own face, apparently you are an ignorant doldrums.

According to comment @140, there many Blog Ad networks before Glam, to list a few, according to this URL

http://blognetworklist.com/networksbyvalue.php

1 9rules
2 Weblogs, Inc.
3 Pajamas Media
4 Gawker Media
5 Web 2.0 Workgroup
6 b5media
7 Techcrunch Network
8 Project DU
9 Gothamist LLC 16
10 Niche Blogs Network
11 Creative Weblogging
12 Metroblogging
13 Weblogs SL
14 Know More Media
15 Shiny Media
16 SportsBlogs Nation
17 Blogo
18 Curbed.com LLC
19 BlogMedia, Inc.
20 Bloggy Network

Perhaps you just want people to click at your link? BTW, it shall be in my trash folder. zipped.

http://online.wsj.com/article/.....CTION=wsji

Be a network more than a site, that’s my advice.

This is what Glam has done, creating an ad network across independent sites and growing hugely, bragging that it is the no. 1 women’s site (service, network?) with 19.1 monthly uniques, growing faster than MySpace and larger than iVillage, AOL Living, and all of Conde Nast combined.

At TechCrunch, Mike Arrington ridicules Glam’s claims, saying: “A minimal amount of research into their business shows that the company is an ad network, not a content site.” With respect, I disagree

I say that’s what makes Glam so smart. As the web becomes more and more distributed — more widgetized with tchotzkes of content and functionality spread everywhere — the idea of measuring size by just measuring a site becomes obsolete. And here’s the fringe benefit: it’s better and cheaper to take your content to the people rather than marketing to bring them to you. This is the essence of CBS’ audience network strategy.

This is, dare I say it, the essence of 3.0: join and enable a network instead of trying to buy content and eyeballs on a site.

WWGD. What would Google do? Google would network.

http://www.buzzmachine.com/200.....n-or-join/