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August 9, 2007

MediaWhiz Latest Ad Network For Sale?

Michael Arrington

13 comments »

MediaWhiz, a holding company for a number of advertising networks, may be shopping itself to private equity firms. We are hearing that they are looking for $400- $450 million, which is 2.5 - 3 times estimated 2007 revenues.

MediaWhiz owns a number of ad networks, including two that are long time sponsors of this site (Text Link Ads and Auction Ads). Both were recently acquired by MediaWhiz.

I have an email in to the company for comment.

Ad networks are the hot commodity this year, with AOL, Yahoo, Google and Microsoft all making big acquisitions. The size of those deals combined is nearly $10 billion.

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This entry was posted on Thursday, August 9th, 2007 at 11:52 pm and is filed under Web 2.0 News & Ideas. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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  1. August

    August 10th, 2007 at 12:08 am

    August is most boring topic of day.

    I saw powerset hype previous post. They killed hype. Any idea what killed hype?

    I’ve been hold rope all day long and rope fell. I read it. I check out chart. I stop believe it. I have no idea where to go. I feel like I need blog that lightens me up. My birthday is coming up next month.

    Life is sometimes scary. You see nothing new. I thought today was year of flying car, space elevator, and 3D computers. I see no flying car.

    Bill Gates, Steve jobs, larry ellison, michael dell, etc is heading to retirement soon.

    I like to see the next bill gates and steve jobs please.

  2. August

    August 10th, 2007 at 1:22 am

    August, I assume you’re drunk.

  3. Simon

    August 10th, 2007 at 6:03 am

    wow huge amout…

  4. rod / techfold.com

    August 10th, 2007 at 7:00 am

    August, I assume your stoned on some freakin’ melancholy bud.

  5. Kris

    August 10th, 2007 at 7:30 am

    To MediaWhiz:

    Guys, the fact that you are trying to sell the company, does not justify the fact to neglect AuctionAds users . There are rumors on forums around , people complaining about lack of support to the publisher community, or if any support you just basically tell them to f**k off, of course using other words .

    The 2 biggest problems right now :
    - Problems with ad servers - publishers losing money because your server does not display ads on their website ( I mean how much of a jerk you have to be not to communicate with people about that ) , and it all looks that you are doing it because you can care less and you will sell the company
    - You are deleting publisher complain comments from your blog , when people tell you that they experienced problems with ad delivery, your answer is that “We are not hearing this from other publishers” , for more about this issue you can see in this digital point thread

    http://forums.digitalpoint.com.....p?t=428489

    Kris

  6. Jonathan

    August 10th, 2007 at 8:08 am

    Kris,

    Take a look at this one on DigitalPoint then:

    http://forums.digitalpoint.com.....p?t=432273

  7. Kris

    August 10th, 2007 at 9:03 am

    Jonathan,

    interesting enough someone had to rant about them on techcrunch before they would come out and post about the issue . See the time of the post I commented and when they posted on DP .

    But, I am glad they decided to communicate .

  8. VC Dan

    August 10th, 2007 at 7:27 pm

    Interesting price for a sponsored blogging player — best of luck guys!

  9. David Mackey

    August 11th, 2007 at 2:34 pm

    So the acquisitions were just a way of making themselves a better taget?

  10. Jonathan

    August 11th, 2007 at 7:38 pm

    I don’t know where TechCrunch is getting this information from, I haven’t heard anything about this at all lately at the MediaWhiz New York City office.

  11. Qryztufre

    August 15th, 2007 at 9:43 am

    I’d like to know more details if possible, or a secondary source that is not inspired by this one…

    At any rate, this speculation is as good as any other. This would also explain why they have posted on Digital Point and not their own blog. it’s a shame they are screwing their publishers…I hope that the people that are thinking about buying the place look around a bit…maybe they will see that they will have their hands full with a bunch of angry members and a broken product.

    *shrug*

    I stumbled the article…I hope some people fall over it.

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