Comments on: Pickle Purchased For $4.1 Million http://www.techcrunch.com/2007/08/08/pickle-purchased-for-41-million/ Startup and Technology News Sun, 12 Oct 2008 17:31:12 +0000 http://wordpress.org/?v=2.5.1 By: Peyton http://www.techcrunch.com/2007/08/08/pickle-purchased-for-41-million/#comment-1563423 Peyton Sat, 18 Aug 2007 23:39:52 +0000 http://www.techcrunch.com/2007/08/08/pickle-purchased-for-41-million/#comment-1563423 hi nice post, i enjoyed it hi nice post, i enjoyed it

]]> By: iMarketingGuru (Search Marketing Wiki) http://www.techcrunch.com/2007/08/08/pickle-purchased-for-41-million/#comment-1547630 iMarketingGuru (Search Marketing Wiki) Fri, 10 Aug 2007 05:57:50 +0000 http://www.techcrunch.com/2007/08/08/pickle-purchased-for-41-million/#comment-1547630 Good investment, yet another drop in the bucket though...There are just SO many video sites out there, it's as though every video site gets millions of visitors per month...Very odd, niche content and sites need to become extended like these platforms of content... I guess the best way to monetize on Web 2.0/pre-3.0 is to build platforms for various aspects of media consumption as well as advertising platforms.... Good investment, yet another drop in the bucket though…There are just SO many video sites out there, it’s as though every video site gets millions of visitors per month…Very odd, niche content and sites need to become extended like these platforms of content…

I guess the best way to monetize on Web 2.0/pre-3.0 is to build platforms for various aspects of media consumption as well as advertising platforms….

]]> By: LiveDigital.com http://www.techcrunch.com/2007/08/08/pickle-purchased-for-41-million/#comment-1546238 LiveDigital.com Thu, 09 Aug 2007 18:32:20 +0000 http://www.techcrunch.com/2007/08/08/pickle-purchased-for-41-million/#comment-1546238 I have been tracking 250+ video sharing / social networking properties for the last few months. Buyers are paying for one of the following three things 1) Technology 2) Users 3) Team because there are no video sharing sites that are making any meaningful revenue from video or contextual advertising yet. Video ring tones will be the next acquisition driver of established video sharing communities like www.livedigital.com. Vringo and Twango are recent examples of this new trend. Why? Because carriers are the billing platform and you no longer need to base your business model around advertising against user generated content. I have been tracking 250+ video sharing / social networking properties for the last few months. Buyers are paying for one of the following three things 1) Technology 2) Users 3) Team because there are no video sharing sites that are making any meaningful revenue from video or contextual advertising yet.

Video ring tones will be the next acquisition driver of established video sharing communities like http://www.livedigital.com. Vringo and Twango are recent examples of this new trend. Why? Because carriers are the billing platform and you no longer need to base your business model around advertising against user generated content.

]]> By: Lenny http://www.techcrunch.com/2007/08/08/pickle-purchased-for-41-million/#comment-1545766 Lenny Thu, 09 Aug 2007 13:59:08 +0000 http://www.techcrunch.com/2007/08/08/pickle-purchased-for-41-million/#comment-1545766 It seems like a wise investment to me. Scripps Networks gets over 16 million uniques per month. This is surely a technolgy buy for them and will leverage their traffic to build the pickle brand. As for the cost versus build, sure it might be able to be built in a year for a million or so but what are the opportunity costs lost within that one year? It seems like a wise investment to me. Scripps Networks gets over 16 million uniques per month. This is surely a technolgy buy for them and will leverage their traffic to build the pickle brand. As for the cost versus build, sure it might be able to be built in a year for a million or so but what are the opportunity costs lost within that one year?

]]> By: Martin http://www.techcrunch.com/2007/08/08/pickle-purchased-for-41-million/#comment-1545344 Martin Thu, 09 Aug 2007 08:51:50 +0000 http://www.techcrunch.com/2007/08/08/pickle-purchased-for-41-million/#comment-1545344 I'm not sure why this is only Scripp's "second web purchase". They have also acquired Shopzilla/Bizrate, uSwitch and UpMyStreet in the last few years... I’m not sure why this is only Scripp’s “second web purchase”. They have also acquired Shopzilla/Bizrate, uSwitch and UpMyStreet in the last few years…

]]> By: gogogo27 http://www.techcrunch.com/2007/08/08/pickle-purchased-for-41-million/#comment-1545190 gogogo27 Thu, 09 Aug 2007 06:59:00 +0000 http://www.techcrunch.com/2007/08/08/pickle-purchased-for-41-million/#comment-1545190 for visiting. for visiting.

]]> By: moose http://www.techcrunch.com/2007/08/08/pickle-purchased-for-41-million/#comment-1545081 moose Thu, 09 Aug 2007 05:08:52 +0000 http://www.techcrunch.com/2007/08/08/pickle-purchased-for-41-million/#comment-1545081 MarshallPeck, it's hard to even take your post seriously. By your logic any video site is instantly worth a few million because youtube sold for 1.65 billion. That's .. wow, just wow. I run a couple of large video sites.. I know what I'm talking about. I expected more from TC regulars though. :/ MarshallPeck, it’s hard to even take your post seriously. By your logic any video site is instantly worth a few million because youtube sold for 1.65 billion. That’s .. wow, just wow.

I run a couple of large video sites.. I know what I’m talking about. I expected more from TC regulars though. :/

]]> By: Glanton http://www.techcrunch.com/2007/08/08/pickle-purchased-for-41-million/#comment-1545047 Glanton Thu, 09 Aug 2007 04:33:37 +0000 http://www.techcrunch.com/2007/08/08/pickle-purchased-for-41-million/#comment-1545047 "They get it." May or may not be a good buy, but anyone who uses the phrase "they get it" most decidedly does not "get it." “They get it.”

May or may not be a good buy, but anyone who uses the phrase “they get it” most decidedly does not “get it.”

]]> By: Pickle.com Acquired by Scripps Networks » Viget’s Four Labs http://www.techcrunch.com/2007/08/08/pickle-purchased-for-41-million/#comment-1545021 Pickle.com Acquired by Scripps Networks » Viget’s Four Labs Thu, 09 Aug 2007 04:10:20 +0000 http://www.techcrunch.com/2007/08/08/pickle-purchased-for-41-million/#comment-1545021 [...] our friends at Pickle.com announced that they will be joining Scripps Networks (coverage at TechCrunch and paidContent.org). Scripps runs cable channels like HGTV and Food Network, and their online [...] [...] our friends at Pickle.com announced that they will be joining Scripps Networks (coverage at TechCrunch and paidContent.org). Scripps runs cable channels like HGTV and Food Network, and their online [...]

]]> By: MarshallPeck http://www.techcrunch.com/2007/08/08/pickle-purchased-for-41-million/#comment-1544982 MarshallPeck Thu, 09 Aug 2007 03:34:38 +0000 http://www.techcrunch.com/2007/08/08/pickle-purchased-for-41-million/#comment-1544982 First off, I was expecting a pickle : ( & I'm not EVEN getting into the "value" debate about this company. ONLY 4.1 mil? Wasn't youtube gotten control of for a billion and a half? Drop in the bucket yall. Sounds like either this company isn't popular or highway robbery. -mp First off, I was expecting a pickle : (
&
I’m not EVEN getting into the “value” debate about this company.
ONLY 4.1 mil? Wasn’t youtube gotten control of for a billion and a half? Drop in the bucket yall. Sounds like either this company isn’t popular or highway robbery.
-mp

]]> By: Chris http://www.techcrunch.com/2007/08/08/pickle-purchased-for-41-million/#comment-1544954 Chris Thu, 09 Aug 2007 03:16:26 +0000 http://www.techcrunch.com/2007/08/08/pickle-purchased-for-41-million/#comment-1544954 i agree... I don't see what's worth 4.1 million. i agree… I don’t see what’s worth 4.1 million.

]]> By: moose http://www.techcrunch.com/2007/08/08/pickle-purchased-for-41-million/#comment-1544946 moose Thu, 09 Aug 2007 03:06:31 +0000 http://www.techcrunch.com/2007/08/08/pickle-purchased-for-41-million/#comment-1544946 maverick, so you're saying the "tools" are worth 4.1 million? you don't think they could pay a team of developers to create the same thing for under 4.1 mil? lets say 1 developer costs 100k a year. that means you could have a team of 40 working for you for a whole year. i'm pretty sure they'd be able to produce something better than pickle.com :P To each their own though.. maverick, so you’re saying the “tools” are worth 4.1 million? you don’t think they could pay a team of developers to create the same thing for under 4.1 mil?

lets say 1 developer costs 100k a year. that means you could have a team of 40 working for you for a whole year. i’m pretty sure they’d be able to produce something better than pickle.com :P

To each their own though..

]]> By: » Scripps Networks Has Acquired Parent Company of Pickle.com, Incando For $4.1 Million || Pulse 2.0: Web 2.0 Reviews & Profiles || » Blog Archive http://www.techcrunch.com/2007/08/08/pickle-purchased-for-41-million/#comment-1544942 » Scripps Networks Has Acquired Parent Company of Pickle.com, Incando For $4.1 Million || Pulse 2.0: Web 2.0 Reviews & Profiles || » Blog Archive Thu, 09 Aug 2007 03:03:23 +0000 http://www.techcrunch.com/2007/08/08/pickle-purchased-for-41-million/#comment-1544942 [...] Scripps Buys Photo/Video Sharing Service Pickle For $4.7 Million; Keyword Competition Hurting [2] TechCrunch: Pickle Purchased For $4.1 Million [3] Scripps press release (via Yahoo! Finance) [...] [...] Scripps Buys Photo/Video Sharing Service Pickle For $4.7 Million; Keyword Competition Hurting [2] TechCrunch: Pickle Purchased For $4.1 Million [3] Scripps press release (via Yahoo! Finance) [...]

]]> By: Maverick http://www.techcrunch.com/2007/08/08/pickle-purchased-for-41-million/#comment-1544936 Maverick Thu, 09 Aug 2007 02:59:43 +0000 http://www.techcrunch.com/2007/08/08/pickle-purchased-for-41-million/#comment-1544936 Moose, they have the traffic. They need the tools. Check out their properties and some of the ugv. good buy. They get it. Moose, they have the traffic. They need the tools. Check out their properties and some of the ugv. good buy. They get it.

]]> By: moose http://www.techcrunch.com/2007/08/08/pickle-purchased-for-41-million/#comment-1544872 moose Thu, 09 Aug 2007 02:16:24 +0000 http://www.techcrunch.com/2007/08/08/pickle-purchased-for-41-million/#comment-1544872 you gotta wonder how a site like this can be worth 4.1 million. judging by their alexa the site gets somewhere between 10-20k uniques a day.. and no matter how good their script is i'm guessing it doesn't cost 1 million to make. even if it did, you could use the other 3 mil to deliver (and retain) a lot more than 10-20k uniques a day. silly, silly buy. you gotta wonder how a site like this can be worth 4.1 million. judging by their alexa the site gets somewhere between 10-20k uniques a day.. and no matter how good their script is i’m guessing it doesn’t cost 1 million to make. even if it did, you could use the other 3 mil to deliver (and retain) a lot more than 10-20k uniques a day.

silly, silly buy.

]]> By: David Mackey http://www.techcrunch.com/2007/08/08/pickle-purchased-for-41-million/#comment-1544842 David Mackey Thu, 09 Aug 2007 01:46:46 +0000 http://www.techcrunch.com/2007/08/08/pickle-purchased-for-41-million/#comment-1544842 That is a pretty crazy video. The pain. That is a pretty crazy video. The pain.

]]> By: Pickle Purchased For $4.1 Million http://www.techcrunch.com/2007/08/08/pickle-purchased-for-41-million/#comment-1544805 Pickle Purchased For $4.1 Million Thu, 09 Aug 2007 01:13:31 +0000 http://www.techcrunch.com/2007/08/08/pickle-purchased-for-41-million/#comment-1544805 [...] can see an example of their content sharing widget after the jump (auto-plays). (more…) Crunch Network: CrunchGear drool over the sexiest new gadgets and [...] [...] can see an example of their content sharing widget after the jump (auto-plays). (more…) Crunch Network: CrunchGear drool over the sexiest new gadgets and [...]

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