Google offers many powerful features and advanced search capabilities that make it very helpful for finding certain kinds of information but this group (Google Truths) aim is to educate web administrators, security community and Internet users.

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You don’t have to look any further than Adam Lasnik’s comments over at google groups to realize they are not big fans of actually manually reviewing millions of emails (http://groups.g...79a10c785d70aa6). They take such pride in being able to do everything automatically, why go down this path??

The writer of the article will be encouraged to think twice before mis-quoting someone, knowing they will respond in a public matter online, with the help of Google. This will help reporting in general.

Any blogger on the Web can become popular and talk to the original source, if the source trusts them more than Google, or the source is not treated fairly by Google in the past. So Google has competition also.

I do not think, normal viewers are excluded from commenting, but their comments might get lower prio or are can get filtered out ba the user.

That could be googles strategy on news as well as media / you tube in general:

Whenever you have a story, there are 3 parties :
- the publisher (e.g. Michael et. al. in Techcrunch)
- the reader (us, who wish to comment – evenn anonymously)
- the person(s) or corporation or artist (-groups), the story is about.

In techcrunch the article and the comments in GREEN reflect his opinion.
If Michael now ensures, by organising his database in a way, that emails from adresses speaking for their corporation – the third party above – get their comments in e.g. RED, that could be similar, useful for all of us.

In those cases of storys on bad circumstances, a hurricane etc. the hurricane himself won’t be able to write a post, so you allow the regional people to register and write.

Googles advantage will be a huge database of authors, the disadvantage is a lot of crap written and to get verified by google.

Thinking this concept further, YouTube could use the same concept and compensate the authors of illegal contents (the “affected” party, e.g. NBC, CNN, Hollywood, Bollywood) directly with a share of the advertising income on those ads connected to the illegal movie. So they do not have to take it of, but rather share the income …

Further advantage: The news site, where the news subject / affected party comments, is clearly market leader. You will read other blogs less, since they have to follow up the original comments. Its hard to blog on a moving story.

Google will likely not rss-feed those additional comments to other weblogs, at least NOT FREE OF CHARGE, so this can lead to a weblog concentration / melt down. Just by thinking on it for the first time – it might happen different, but after web 1.0 inflation let the air out, there were finally also just a few left overs.

Note to Michael: Talk to google or sell Techcrunch

Secondly, and as duly pointed out in other comments, this will create an entirely new category within the PR industry, with PR specialists focused on ‘righting’ the perceived ‘wrongs’ with canned, carefully scripted responses not created by their clients; only approved by them (and I know this because I own a PR shop). I’m just not sure this will have the intended impact over time and could potentially water down the news.

Just because you can do something, doesn’t mean you should.

Anyway, this, according to the opening statement is ‘experimental’. I’m quite excited to read comments from notable people. I would love to read their thoughts. I hope it’s not done by anyone’s secretary or PR people. Do they really have time for this? It spoils the thrill.

I can see the excitement in some political news concerning say for example, 2 world leaders with different mantra. It would be lovely to read what is racing in their minds.

Ok, I’m a fan already.

Find out what Social News Sites are discussing this post over at metagg.com…

Expect also every single company, companies PR, journalist, newspapers PR, personality, personality’s PR to have an instant comment feature tied to their verified Google Account.

Agents and PR firms will have their Google Accounts registered in a special way with consent from the company or personality in question so they can post to represent their customers.

IBM for example has hundreds of stories per day on the Google News alert. Now they can have an official PR contact write Comments whenever needed. Any relatively famous company or personality gets tens of stories on Google News everyday. Some popular politicians get tens of Google News alerts a day. This is a platform that let’s them immediately and officially answer to articles and rumors.