I checked out that vulabs.com site and they totally track ajax like it’s no big deal. When you replay a user you can see every change to the dom done by ajax. It’s actually kind of cool. Will come in handy on some of my sites where click tale couldn’t show me what was happening because of ajax.

Anyway, have fun in your mouse-hover fantasy world.

The trend towards AJAX means that these players will need to change their old techniques (pageviews) and start implementing innovative technologies, like what ClickTale is doing.

This is a revolution, too bad some people will be left behind.

Clicktale has been patiently working on their service and invited to a few users in private beta. In the meantime a few competitors have released comparable services among which RobotReplay and TapeFailure….

This sounds cool because it’s fun to “watch” people use your site, I know. Back in the DOS days you could see everything, even jump into a split-screen chat. But that geewiz excitement wears off with experience.

“It is currently a best practice to design web pages that online ads point to as single, long landing pages.”

You read that in an ebook on how to sell ebooks?

“One challenge for marketer is having visibility into what prospects are doing on those pages, as opposed to traditional “content” sessions where a visitor might interact with many pages on a site and traditional analytics reporting might suffice.”

It’s not a challenge. Either you made money or you didn’t. The best changes you can make require only common sense. Look at the page as a real person.

“If you have multiple buy areas/links on the page – which ones tend to convert? Could you get rid of the rest and save valuable page real estate?”

The most basic stats program (awstats) tells you this much. As far as removing non-essential stuff, that’s called editing. Common sense.

It is currently a best practice to design web pages that online ads point to as single, long landing pages. One challenge for marketer is having visibility into what prospects are doing on those pages, as opposed to traditional “content” sessions where a visitor might interact with many pages on a site and traditional analytics reporting might suffice.

For instance, for visitors who drop off and do not convert to a sale, how far do they scroll? Do they get further than above-the-fold (the part of a web page you see without scrolling)? If you have multiple buy areas/links on the page – which ones tend to convert? Could you get rid of the rest and save valuable page real estate?

There are many questions this type of tool could answer that ultimately could lead to insights that create breakthoughs on future landing page optimization tests….and that’s worth a lot of money.

And only a noob that just learned to read goes hovering around the page with the mouse pointer, LOL!

Nothing here, move along.

Traditional web analytics provide aggregated visitor data across web pages, we provide information about individual visitor behavior inside the web page.

We capture every mouse movement, every scroll, every keystroke and every click. We turn this data into movies of browsing sessions, as well as meaningful reports of behavior inside their webpage, such as the ClickTale Heatmap with Link Analytics and Scrolling Map featured in this blog.

Now, website owners can gain a deeper understanding of visitor behavior, which leads to improved website usability, enhanced navigation, and increased overall website effectiveness.

Tal Schwartz
Co-Founder and CEO
ClickTale