i like it more than addthis.com- addthis is great, but i don’t like that its wordpress plugin injects the addin code to the rss feed.

Still, with a mere 1% of the 10,000,000 blogs that do get some kind of traffic, they’re in good shape (even given your proposed assumptions).

I think Micah Baldwin has a good point too in terms of the value of the data they’ll be aggregating. Combine that with the connections they’ve undoubtedly made via the TechStars program and it’s easy to see this service finding it’s self under the right eyes…

I’d say this is one of the rare launches worth keeping an eye on…

-Bryan

I’d love to know if anyone actually uses the “share this” widget? Does Forrester? How about Om “Let A Thousand Widgets Bloom” Malik? There are loads of them. I used to have one on ver 1.2 of the DJI theme, using a Wordp…

One, I certainly agree to the usefulness of the application. But I also think your revenue modeling is a bit shortsighted. As the product stands now, the easiest route to revenue is through contextual advertising.

But, there are clearly other revenue opportunities:

1) they have stated a desire to launch an analytics suite;
2) I would imagine a pro version;
3) and I imagine a couple other product based revenue streams,

But what your assumptions dont take into account is the power of the data that madkast is collecting: 1) what posts are shared; 2) who is sharing those posts; and 3) the ability to understand either in aggregate or specifically the blogs I read, and the posts I think are interesting.

In these cases, it seems that a integration of madkast into weblogsinc, blogads, or any of the other blog ad systems, will cause CPM rates to shoot up, and create value both for the advertiser and the publisher.

FWIW, I always enjoy reading the posts associated with a newly launched company because there are always critics that look to poke holes in anything new.

When its done with thought and lack of malice; when the purpose of the critique is to provide a path to improvement, the critique becomes welcome, but if the analysis lacks vision or even the willingness to think about how a company could be successful, the critic’s voice gets lost in the babel of lack of thought.

Sorry to be such a homer, but this is just awesome for another Colorado company.

Perhaps not at 1000 blogs, but make that 10,000, or 100,000… something that seems quite attainable given the promise of revenue sharing to the 70,000,000 bloggers out there – all wanting to make a buck. That puts them at $1.8 million with your assumptions. Let’s also not forget that once they’ve aggregated enough data on their users & usage, they can drop the middle man in terms of advertising to easily double those numbers…

The question isn’t _if_ it’s a profitable business, it’s how fast can they grow? With their revenue-sharing model, I’d expect this tool to take off pretty quickly…

Let’s say MadKast is installed on 1000 blogs with an average of 1000 daily readers. That’s 1000 CPM per day. What % of blog posts are “shared” in some way? Let’s be generous and say 1% and let’s for the sake of example assume that these 1000 blogs have daily posts.

That leads to 10 CPMs of shares per day. 10 CPMs per day translates to 300 CPMs per month. I’m guessing that they’ll have to go with AdSense so let’s assume 1% click-through ratio gives them 3,000 clicks per month. At $1 per click, that’s $3000 but they’re sharing half with the blogs so they generate $1500 per month for themselves. That scales to $18,000 per year.

It’s a nice application, but it’s not a business.

– Kat

Any other suggestions?

– Kat

All you need to do to get madKast is place the madKast javascript code somewhere in your WordPress blog’s header. Feel free to email me at Doug [at] madkast [dot] com if you have more questions. Thanks!