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	<title>Comments on: Yelp API Released</title>
	<atom:link href="http://www.techcrunch.com/2007/08/02/yelp-api-released/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.techcrunch.com/2007/08/02/yelp-api-released/</link>
	<description>Startup and Technology News</description>
	<pubDate>Fri, 05 Sep 2008 11:50:08 +0000</pubDate>
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		<title>By: Sesimi Local Business Blog &#187; Blog Archive &#187; Local Review Site Releases API</title>
		<link>http://www.techcrunch.com/2007/08/02/yelp-api-released/#comment-1917660</link>
		<dc:creator>Sesimi Local Business Blog &#187; Blog Archive &#187; Local Review Site Releases API</dc:creator>
		<pubDate>Sun, 13 Jan 2008 02:34:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/08/02/yelp-api-released/#comment-1917660</guid>
		<description>[...] TechCrunch reports that Yelp Inc, a local review site, has released an API to allow third parties to access much of the content and features of the service. [...]</description>
		<content:encoded><![CDATA[<p>[...] TechCrunch reports that Yelp Inc, a local review site, has released an API to allow third parties to access much of the content and features of the service. [...]</p>
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		<title>By: Bad Penny</title>
		<link>http://www.techcrunch.com/2007/08/02/yelp-api-released/#comment-1790694</link>
		<dc:creator>Bad Penny</dc:creator>
		<pubDate>Sun, 25 Nov 2007 06:05:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/08/02/yelp-api-released/#comment-1790694</guid>
		<description>&lt;strong&gt;Web2.0 and history recurring...&lt;/strong&gt;

Most though, are sitting around and hoping that one of the big dogs will give them a crate of stock certificates for their cute (hastily developed and full of vulnerabilities) web application which they built with other peoples money who want their inv...</description>
		<content:encoded><![CDATA[<p><strong>Web2.0 and history recurring&#8230;</strong></p>
<p>Most though, are sitting around and hoping that one of the big dogs will give them a crate of stock certificates for their cute (hastily developed and full of vulnerabilities) web application which they built with other peoples money who want their inv&#8230;</p>
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		<title>By: Mychelle Tulk</title>
		<link>http://www.techcrunch.com/2007/08/02/yelp-api-released/#comment-1583773</link>
		<dc:creator>Mychelle Tulk</dc:creator>
		<pubDate>Fri, 31 Aug 2007 11:24:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/08/02/yelp-api-released/#comment-1583773</guid>
		<description>I have seen most of the local business review sites on the internet. I make regular rounds to keep tabs on reviews of my business. I also contribute to local business reviews. When I need to find a service provider I want to see the reviews. Each review site does not have that many reviews for any given business, but I believe that will continue to grow. The site that I see the most use of is yahoo local. People like the use of photos with reviews, although they tend to only do this with certain types of businesses. I encourage clients to write reviews for my business. For a while, google was including yahoo local reviews along with theirs, but now seem to mostly use insiderpages and citysearch. Does google have some connection with them? I was wondering why they favor those two. The local business review site that I personally like the best is mojopages. They let the members put whatever backgrounds they want on their home page, and let business photos be added to the reviews. Mojopages is the better overall site in my opinion.</description>
		<content:encoded><![CDATA[<p>I have seen most of the local business review sites on the internet. I make regular rounds to keep tabs on reviews of my business. I also contribute to local business reviews. When I need to find a service provider I want to see the reviews. Each review site does not have that many reviews for any given business, but I believe that will continue to grow. The site that I see the most use of is yahoo local. People like the use of photos with reviews, although they tend to only do this with certain types of businesses. I encourage clients to write reviews for my business. For a while, google was including yahoo local reviews along with theirs, but now seem to mostly use insiderpages and citysearch. Does google have some connection with them? I was wondering why they favor those two. The local business review site that I personally like the best is mojopages. They let the members put whatever backgrounds they want on their home page, and let business photos be added to the reviews. Mojopages is the better overall site in my opinion.</p>
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		<title>By: HELM, WHM/cPanel, Windows, Linux and SEO Blog &#187; Blog Archive &#187; SearchCap: The Day In Search, August 3, 2007</title>
		<link>http://www.techcrunch.com/2007/08/02/yelp-api-released/#comment-1550757</link>
		<dc:creator>HELM, WHM/cPanel, Windows, Linux and SEO Blog &#187; Blog Archive &#187; SearchCap: The Day In Search, August 3, 2007</dc:creator>
		<pubDate>Sat, 11 Aug 2007 10:53:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/08/02/yelp-api-released/#comment-1550757</guid>
		<description>[...] Yelp API Released, Techcrunch [...]</description>
		<content:encoded><![CDATA[<p>[...] Yelp API Released, Techcrunch [...]</p>
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		<title>By: Walter Korman</title>
		<link>http://www.techcrunch.com/2007/08/02/yelp-api-released/#comment-1539276</link>
		<dc:creator>Walter Korman</dc:creator>
		<pubDate>Sun, 05 Aug 2007 21:06:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/08/02/yelp-api-released/#comment-1539276</guid>
		<description>I've just published a Ruby library built on top of the new Yelp API.  See:

http://lemurware.blogspot.com/2007/08/yelp-for-ruby.html

May this give the growing Ruby community a leg up on doing cool things with the Yelp data.</description>
		<content:encoded><![CDATA[<p>I&#8217;ve just published a Ruby library built on top of the new Yelp API.  See:</p>
<p><a href="http://lemurware.blogspot.com/2007/08/yelp-for-ruby.html" rel="nofollow">http://lemurware.blogspot.com/.....-ruby.html</a></p>
<p>May this give the growing Ruby community a leg up on doing cool things with the Yelp data.</p>
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		<title>By: A non-Yelp plant</title>
		<link>http://www.techcrunch.com/2007/08/02/yelp-api-released/#comment-1537404</link>
		<dc:creator>A non-Yelp plant</dc:creator>
		<pubDate>Sun, 05 Aug 2007 02:39:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/08/02/yelp-api-released/#comment-1537404</guid>
		<description>Local search that pays for content.  Great..the wool is over our eyes.  Here are a list of better sites that do the restaurant thing but actually is home grown:

1.  FriendsEAT.com  - Food and dining site made by some dude in his spare time.  Gorgeous design and cool Fan System

2.   Grouprecipes.com - Fun recipe website with thousands of good recipes.   Cool ajax!

3.   allrecipes.com  - Just bought by Scripps Network (food network)....i guess all our recipes will be branded by FN.

get over yelp.   it's too busy.  Too much $.  Give me 16 million..I'll hire 30 pakistani developers and give you insiderpages.</description>
		<content:encoded><![CDATA[<p>Local search that pays for content.  Great..the wool is over our eyes.  Here are a list of better sites that do the restaurant thing but actually is home grown:</p>
<p>1.  FriendsEAT.com  - Food and dining site made by some dude in his spare time.  Gorgeous design and cool Fan System</p>
<p>2.   Grouprecipes.com - Fun recipe website with thousands of good recipes.   Cool ajax!</p>
<p>3.   allrecipes.com  - Just bought by Scripps Network (food network)&#8230;.i guess all our recipes will be branded by FN.</p>
<p>get over yelp.   it&#8217;s too busy.  Too much $.  Give me 16 million..I&#8217;ll hire 30 pakistani developers and give you insiderpages.</p>
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		<title>By: David Mackey</title>
		<link>http://www.techcrunch.com/2007/08/02/yelp-api-released/#comment-1537227</link>
		<dc:creator>David Mackey</dc:creator>
		<pubDate>Sun, 05 Aug 2007 00:00:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/08/02/yelp-api-released/#comment-1537227</guid>
		<description>API's are always a nice touch - and get you mentioned on techcrunch, which doesn't hurt publicity. :-)</description>
		<content:encoded><![CDATA[<p>API&#8217;s are always a nice touch - and get you mentioned on techcrunch, which doesn&#8217;t hurt publicity. <img src='http://www.techcrunch.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /></p>
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		<title>By: Rodney Rumford</title>
		<link>http://www.techcrunch.com/2007/08/02/yelp-api-released/#comment-1534565</link>
		<dc:creator>Rodney Rumford</dc:creator>
		<pubDate>Fri, 03 Aug 2007 18:14:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/08/02/yelp-api-released/#comment-1534565</guid>
		<description>Just an FYI for everyone. 

Another competitor to Yelp is www.mojopages.com

For some reason techcrunch has never covered them. ;)
Probably because they are not in silicon valley, but Southern Cal.</description>
		<content:encoded><![CDATA[<p>Just an FYI for everyone. </p>
<p>Another competitor to Yelp is <a href="http://www.mojopages.com" rel="nofollow">http://www.mojopages.com</a></p>
<p>For some reason techcrunch has never covered them. <img src='http://www.techcrunch.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /><br />
Probably because they are not in silicon valley, but Southern Cal.</p>
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		<title>By: share.websitemagazine.com</title>
		<link>http://www.techcrunch.com/2007/08/02/yelp-api-released/#comment-1534143</link>
		<dc:creator>share.websitemagazine.com</dc:creator>
		<pubDate>Fri, 03 Aug 2007 13:44:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/08/02/yelp-api-released/#comment-1534143</guid>
		<description>&lt;strong&gt;Yelp API Released...&lt;/strong&gt;

Local review site Yelp quietly released an API today to allow third parties to access much of the content and features of the service....</description>
		<content:encoded><![CDATA[<p><strong>Yelp API Released&#8230;</strong></p>
<p>Local review site Yelp quietly released an API today to allow third parties to access much of the content and features of the service&#8230;.</p>
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		<title>By: Michael Vu</title>
		<link>http://www.techcrunch.com/2007/08/02/yelp-api-released/#comment-1533524</link>
		<dc:creator>Michael Vu</dc:creator>
		<pubDate>Fri, 03 Aug 2007 03:54:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/08/02/yelp-api-released/#comment-1533524</guid>
		<description>What a great move by Yelp!  This is especially useful for ventures based upon city domain names. =)  They now have a holy grail for content.

</description>
		<content:encoded><![CDATA[<p>What a great move by Yelp!  This is especially useful for ventures based upon city domain names. =)  They now have a holy grail for content.</p>
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		<title>By: Anne H</title>
		<link>http://www.techcrunch.com/2007/08/02/yelp-api-released/#comment-1533478</link>
		<dc:creator>Anne H</dc:creator>
		<pubDate>Fri, 03 Aug 2007 03:12:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/08/02/yelp-api-released/#comment-1533478</guid>
		<description>I think Yelp is better suited than most of these services. I also think the API addition should help them. I didn't even know of Zipingo. I did a quick check of Zipingo in my town and it's easy to tell the content is outdated. They still list a restaurant that had a spectacular fire 18 months ago and no longer exists. Hey, but I can be the first to review!

Kidding aside, I still have problems with Yelp for several reasons. First, there is a group of people that I'll call "naysayers". These are some people who post a very negative review about any business. If you go look at all their reviews you won't find a positive comment anywhere. They're happy complaining.

Of course, there are the "Pollyanna's" to counter these folks. They could get food poisoning from a business and blame it on themselves or any other factor, but the restaurant.

It appears everyone is weighted the same. I suspect a portion of the "naysayers" or "Pollyanna's" are fictional based on the restaurants I've reviewed and know. Reviews created for the benefit of the business or a competitor. A common problem with many review sites and it dilutes the value of people that post honest opinions.

The other failing I see with Yelp is in their sales. I've been asked by a number of local merchants about the service. The sales people will stop by and say that the business has great reviews and they should advertise. What they don't give the merchant is good qualitative data about sponsorship/ads and the ROI. Merchants need to know what is the return on their ad spend. Even basic stats don't seem to be available. I could be wrong about this, but I've been asked a half dozen times from different merchants. At least with Google AdWords, merchants have stats to determine ROI.

In concept, I like Yelp and would like to see them succeed as I think the service makes sense especially for travelers or people new to an area.</description>
		<content:encoded><![CDATA[<p>I think Yelp is better suited than most of these services. I also think the API addition should help them. I didn&#8217;t even know of Zipingo. I did a quick check of Zipingo in my town and it&#8217;s easy to tell the content is outdated. They still list a restaurant that had a spectacular fire 18 months ago and no longer exists. Hey, but I can be the first to review!</p>
<p>Kidding aside, I still have problems with Yelp for several reasons. First, there is a group of people that I&#8217;ll call &#8220;naysayers&#8221;. These are some people who post a very negative review about any business. If you go look at all their reviews you won&#8217;t find a positive comment anywhere. They&#8217;re happy complaining.</p>
<p>Of course, there are the &#8220;Pollyanna&#8217;s&#8221; to counter these folks. They could get food poisoning from a business and blame it on themselves or any other factor, but the restaurant.</p>
<p>It appears everyone is weighted the same. I suspect a portion of the &#8220;naysayers&#8221; or &#8220;Pollyanna&#8217;s&#8221; are fictional based on the restaurants I&#8217;ve reviewed and know. Reviews created for the benefit of the business or a competitor. A common problem with many review sites and it dilutes the value of people that post honest opinions.</p>
<p>The other failing I see with Yelp is in their sales. I&#8217;ve been asked by a number of local merchants about the service. The sales people will stop by and say that the business has great reviews and they should advertise. What they don&#8217;t give the merchant is good qualitative data about sponsorship/ads and the ROI. Merchants need to know what is the return on their ad spend. Even basic stats don&#8217;t seem to be available. I could be wrong about this, but I&#8217;ve been asked a half dozen times from different merchants. At least with Google AdWords, merchants have stats to determine ROI.</p>
<p>In concept, I like Yelp and would like to see them succeed as I think the service makes sense especially for travelers or people new to an area.</p>
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		<title>By: Elizabeth</title>
		<link>http://www.techcrunch.com/2007/08/02/yelp-api-released/#comment-1533452</link>
		<dc:creator>Elizabeth</dc:creator>
		<pubDate>Fri, 03 Aug 2007 02:41:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/08/02/yelp-api-released/#comment-1533452</guid>
		<description>Monetizable or not (ads tend to bug people after a while, and there's only so much subtlety you can employ in the "sponsored review" world), Yelp can pack out a new place in L.A. or S.F., at least with a certain crowd, and it's not the MySpace crowd- it's the Northeast LA thirtyish hipster crowd. Open API only encourages ubiquity, &#38; I don't think the TOS are that bad.

Oh, and I don't work for Yelp......</description>
		<content:encoded><![CDATA[<p>Monetizable or not (ads tend to bug people after a while, and there&#8217;s only so much subtlety you can employ in the &#8220;sponsored review&#8221; world), Yelp can pack out a new place in L.A. or S.F., at least with a certain crowd, and it&#8217;s not the MySpace crowd- it&#8217;s the Northeast LA thirtyish hipster crowd. Open API only encourages ubiquity, &amp; I don&#8217;t think the TOS are that bad.</p>
<p>Oh, and I don&#8217;t work for Yelp&#8230;&#8230;</p>
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		<title>By: Marc&#8217;s Voice &#187; Blog Archive &#187; Getting ready to leave Trieste - blog links</title>
		<link>http://www.techcrunch.com/2007/08/02/yelp-api-released/#comment-1533376</link>
		<dc:creator>Marc&#8217;s Voice &#187; Blog Archive &#187; Getting ready to leave Trieste - blog links</dc:creator>
		<pubDate>Fri, 03 Aug 2007 01:07:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/08/02/yelp-api-released/#comment-1533376</guid>
		<description>[...] Yelp APIs. Coolio.  Gee I wonder where all those microformats are out there?  Oh yah - they&#8217;re only page tags.  Now who has those tagged pages?  Oh yah - Technorati and all those search engines.  And where are all the APIs for all those events, reviews and people?  I guess Tantek never got to that. But Yelp did! [...]</description>
		<content:encoded><![CDATA[<p>[...] Yelp APIs. Coolio.  Gee I wonder where all those microformats are out there?  Oh yah - they&#8217;re only page tags.  Now who has those tagged pages?  Oh yah - Technorati and all those search engines.  And where are all the APIs for all those events, reviews and people?  I guess Tantek never got to that. But Yelp did! [...]</p>
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		<title>By: Yelp opens API for developers : Natural Search Blog</title>
		<link>http://www.techcrunch.com/2007/08/02/yelp-api-released/#comment-1533356</link>
		<dc:creator>Yelp opens API for developers : Natural Search Blog</dc:creator>
		<pubDate>Fri, 03 Aug 2007 00:30:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/08/02/yelp-api-released/#comment-1533356</guid>
		<description>[...] Arrington reported today how Yelp has released their API, allowing developers to dynamically query and display their yellow pages listings, reviews and [...]</description>
		<content:encoded><![CDATA[<p>[...] Arrington reported today how Yelp has released their API, allowing developers to dynamically query and display their yellow pages listings, reviews and [...]</p>
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		<title>By: HH</title>
		<link>http://www.techcrunch.com/2007/08/02/yelp-api-released/#comment-1533298</link>
		<dc:creator>HH</dc:creator>
		<pubDate>Thu, 02 Aug 2007 23:29:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/08/02/yelp-api-released/#comment-1533298</guid>
		<description>I don't know why it took them so long. We may see some grates things coming from this api.</description>
		<content:encoded><![CDATA[<p>I don&#8217;t know why it took them so long. We may see some grates things coming from this api.</p>
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		<title>By: Allen Stern</title>
		<link>http://www.techcrunch.com/2007/08/02/yelp-api-released/#comment-1533226</link>
		<dc:creator>Allen Stern</dc:creator>
		<pubDate>Thu, 02 Aug 2007 22:05:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/08/02/yelp-api-released/#comment-1533226</guid>
		<description>Yelp is rock. Period.

When I am either looking for a local shop or checking a place someone has suggested we go to, I use Yelp first, everything else second.

As others have said Yelp has such a strong community. I do notice that Yelp skews very upper class in income and so forth.</description>
		<content:encoded><![CDATA[<p>Yelp is rock. Period.</p>
<p>When I am either looking for a local shop or checking a place someone has suggested we go to, I use Yelp first, everything else second.</p>
<p>As others have said Yelp has such a strong community. I do notice that Yelp skews very upper class in income and so forth.</p>
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		<title>By: Yelp needs a plan</title>
		<link>http://www.techcrunch.com/2007/08/02/yelp-api-released/#comment-1533211</link>
		<dc:creator>Yelp needs a plan</dc:creator>
		<pubDate>Thu, 02 Aug 2007 21:40:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/08/02/yelp-api-released/#comment-1533211</guid>
		<description>#26 made some good points.  Yelp is shooting itself in the foot by allowing bad reviews on the pages of the very businesses they're trying to sell!  DUHHHHHH!

And secondly they have no on-the-ground sales force.  Most small businesses aren't going the self-serve route.  Most of the readers on this website think that Silicon Valley and San Fran are the norm.  No one spends more time online than you folks, so don't expect biz owners in Houston to be acting like you.

Lastly, paid Yelpers like Ryan totally undermine what Yelp should be about.  UNBIASED REVIEWS.  If I think people are doing these reviews simply cause they're getting paid, what's the point? Word of mouth is powerful because there is no "agenda" other than seeing a friend share in a good experience (or avoid a potential bad one).

If I owned a restaurant in a city, I'd hire one of my staff to be a Yelper, and have that person trash all of my competitors. Simple enough huh?</description>
		<content:encoded><![CDATA[<p>#26 made some good points.  Yelp is shooting itself in the foot by allowing bad reviews on the pages of the very businesses they&#8217;re trying to sell!  DUHHHHHH!</p>
<p>And secondly they have no on-the-ground sales force.  Most small businesses aren&#8217;t going the self-serve route.  Most of the readers on this website think that Silicon Valley and San Fran are the norm.  No one spends more time online than you folks, so don&#8217;t expect biz owners in Houston to be acting like you.</p>
<p>Lastly, paid Yelpers like Ryan totally undermine what Yelp should be about.  UNBIASED REVIEWS.  If I think people are doing these reviews simply cause they&#8217;re getting paid, what&#8217;s the point? Word of mouth is powerful because there is no &#8220;agenda&#8221; other than seeing a friend share in a good experience (or avoid a potential bad one).</p>
<p>If I owned a restaurant in a city, I&#8217;d hire one of my staff to be a Yelper, and have that person trash all of my competitors. Simple enough huh?</p>
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		<title>By: kayvaan</title>
		<link>http://www.techcrunch.com/2007/08/02/yelp-api-released/#comment-1533195</link>
		<dc:creator>kayvaan</dc:creator>
		<pubDate>Thu, 02 Aug 2007 21:30:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/08/02/yelp-api-released/#comment-1533195</guid>
		<description>&lt;blockquote&gt;Also most of the reviews are from the ranting, &lt;b&gt;foul-mouthed myspace crowd&lt;/b&gt; who often get it wrong. If you ask me Zagat’s is more on the mark.&lt;/blockquote&gt;

Really?  I didn't notice that.  Most reviews seem relatively normal to me, if not possibly manufactured in certain cases.

Also - Yelp seems down for me.  Did they get Crunched?

I think the uber-loyalty and cliqueness is actually in their favor unless they want to be come a huge, mass-market review site, which  I don't know if they do.</description>
		<content:encoded><![CDATA[<blockquote><p>Also most of the reviews are from the ranting, <b>foul-mouthed myspace crowd</b> who often get it wrong. If you ask me Zagat’s is more on the mark.</p></blockquote>
<p>Really?  I didn&#8217;t notice that.  Most reviews seem relatively normal to me, if not possibly manufactured in certain cases.</p>
<p>Also - Yelp seems down for me.  Did they get Crunched?</p>
<p>I think the uber-loyalty and cliqueness is actually in their favor unless they want to be come a huge, mass-market review site, which  I don&#8217;t know if they do.</p>
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		<title>By: mathew johnson</title>
		<link>http://www.techcrunch.com/2007/08/02/yelp-api-released/#comment-1533192</link>
		<dc:creator>mathew johnson</dc:creator>
		<pubDate>Thu, 02 Aug 2007 21:28:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/08/02/yelp-api-released/#comment-1533192</guid>
		<description>i sure as hell hope yelp gets more than 1.4M uniques/month - for their  sake.</description>
		<content:encoded><![CDATA[<p>i sure as hell hope yelp gets more than 1.4M uniques/month - for their  sake.</p>
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		<title>By: Bud West</title>
		<link>http://www.techcrunch.com/2007/08/02/yelp-api-released/#comment-1533166</link>
		<dc:creator>Bud West</dc:creator>
		<pubDate>Thu, 02 Aug 2007 20:38:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/08/02/yelp-api-released/#comment-1533166</guid>
		<description>I like the Yelp Phone API which allows you to lookup a business review based on the phone number.</description>
		<content:encoded><![CDATA[<p>I like the Yelp Phone API which allows you to lookup a business review based on the phone number.</p>
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		<title>By: No Surprise</title>
		<link>http://www.techcrunch.com/2007/08/02/yelp-api-released/#comment-1533161</link>
		<dc:creator>No Surprise</dc:creator>
		<pubDate>Thu, 02 Aug 2007 20:29:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/08/02/yelp-api-released/#comment-1533161</guid>
		<description>Echoing the comments made by BS meter, monetization will remain a challenge as word of mouth marketing (WOMM) is the best promotion any business, especially local businesses, can get. Yelp's user recommendation content model underscores WOMM. This means local businesses with much support from the Yelp community has little incentive to advertise on Yelp as their promotional ad won't carry as much weight as the opinions of Yelpers. 

At the other extreme, local businesses which are slammed on Yelp clearly aren't going to advertise their business on an online community that slams their goods and services. Hence, using an old term from b-school, Yelp is "stuck in the middle".

I personally know quite a few restaurant owners and GM's who have had their restaurants reviewed on Yelp. None advertise, yet their comments range from "I love Yelp, it's great for business" to "Yelp sucks".

I use Yelp occasionally, but I still prefer the old fashioned personal experience so that I can form my own opinions.</description>
		<content:encoded><![CDATA[<p>Echoing the comments made by BS meter, monetization will remain a challenge as word of mouth marketing (WOMM) is the best promotion any business, especially local businesses, can get. Yelp&#8217;s user recommendation content model underscores WOMM. This means local businesses with much support from the Yelp community has little incentive to advertise on Yelp as their promotional ad won&#8217;t carry as much weight as the opinions of Yelpers. </p>
<p>At the other extreme, local businesses which are slammed on Yelp clearly aren&#8217;t going to advertise their business on an online community that slams their goods and services. Hence, using an old term from b-school, Yelp is &#8220;stuck in the middle&#8221;.</p>
<p>I personally know quite a few restaurant owners and GM&#8217;s who have had their restaurants reviewed on Yelp. None advertise, yet their comments range from &#8220;I love Yelp, it&#8217;s great for business&#8221; to &#8220;Yelp sucks&#8221;.</p>
<p>I use Yelp occasionally, but I still prefer the old fashioned personal experience so that I can form my own opinions.</p>
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		<title>By: Robert Seidman</title>
		<link>http://www.techcrunch.com/2007/08/02/yelp-api-released/#comment-1533148</link>
		<dc:creator>Robert Seidman</dc:creator>
		<pubDate>Thu, 02 Aug 2007 20:14:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/08/02/yelp-api-released/#comment-1533148</guid>
		<description>whatever the numbers, Compete, Alexa, NetRatings, Comscore or even the new http://www.quantcast.com (I like how it displays info), seems like Yelp is on a course to figure out how to monetize.</description>
		<content:encoded><![CDATA[<p>whatever the numbers, Compete, Alexa, NetRatings, Comscore or even the new <a href="http://www.quantcast.com" rel="nofollow">http://www.quantcast.com</a> (I like how it displays info), seems like Yelp is on a course to figure out how to monetize.</p>
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		<title>By: Brandon Harper</title>
		<link>http://www.techcrunch.com/2007/08/02/yelp-api-released/#comment-1533139</link>
		<dc:creator>Brandon Harper</dc:creator>
		<pubDate>Thu, 02 Aug 2007 20:04:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/08/02/yelp-api-released/#comment-1533139</guid>
		<description>I use Yelp in the Denver area.   I wouldn't say it's the biggest online Denver community, but I think it has pretty good coverage by people who's opinions I've learned to trust, and I have finally been getting around to adding my own reviews as well.</description>
		<content:encoded><![CDATA[<p>I use Yelp in the Denver area.   I wouldn&#8217;t say it&#8217;s the biggest online Denver community, but I think it has pretty good coverage by people who&#8217;s opinions I&#8217;ve learned to trust, and I have finally been getting around to adding my own reviews as well.</p>
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		<title>By: B S meter</title>
		<link>http://www.techcrunch.com/2007/08/02/yelp-api-released/#comment-1533137</link>
		<dc:creator>B S meter</dc:creator>
		<pubDate>Thu, 02 Aug 2007 20:03:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/08/02/yelp-api-released/#comment-1533137</guid>
		<description>A big problem for Yelp is monetization.  I have a friend who advertised their cooking business on yelp in SF....  and got nothing for her efforts.   80% of her business comes through google, not yelp.  Needless to say she dropped yelp and concentrated on SEO.  Yelp has gotten consumer traction from the 20 something crowd, but is far from getting any traction with local businesses.

Also most of the reviews are from the ranting, foul-mouthed myspace crowd who often get it wrong.  If you ask me Zagat's is more on the mark.</description>
		<content:encoded><![CDATA[<p>A big problem for Yelp is monetization.  I have a friend who advertised their cooking business on yelp in SF&#8230;.  and got nothing for her efforts.   80% of her business comes through google, not yelp.  Needless to say she dropped yelp and concentrated on SEO.  Yelp has gotten consumer traction from the 20 something crowd, but is far from getting any traction with local businesses.</p>
<p>Also most of the reviews are from the ranting, foul-mouthed myspace crowd who often get it wrong.  If you ask me Zagat&#8217;s is more on the mark.</p>
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		<title>By: Anon</title>
		<link>http://www.techcrunch.com/2007/08/02/yelp-api-released/#comment-1533135</link>
		<dc:creator>Anon</dc:creator>
		<pubDate>Thu, 02 Aug 2007 20:01:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/08/02/yelp-api-released/#comment-1533135</guid>
		<description>They don't have any real fan base on the east coast.  And most of the reviews I've read, read like they were created by someone paid to put them there.  ie.  not knowledgeable and short.</description>
		<content:encoded><![CDATA[<p>They don&#8217;t have any real fan base on the east coast.  And most of the reviews I&#8217;ve read, read like they were created by someone paid to put them there.  ie.  not knowledgeable and short.</p>
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