SplashCast Bringing “Sexy Back” to Facebook
by Nick Gonzalez on August 1, 2007

Online multimedia player SplashCast has announced some new partners and has released a new branded multimedia player on Facebook .

Launch partners include Justin Timberlake, Pink, and Chris Brown, who are offering official branded players.

The SplashCast Facebook application allows users to add a player to their profile that includes a customized skin and comes preloaded with RSS feeds of the creator’s latest videos and images.

jtplayer.pngWith the player, users can stream content organized into distinct channels (e.g albums, videos, music).

The new player is a big investment in Facebook by SplashCast. They specifically crafted a new administration panel for the application just for Facebook. Through the admin panel, owners can skin the player, manage their channels, and can even control the newsfeed update messaging. In exchange for the effort, they will be charging a base development cost that covers the first 1,000 users, increasing incrementally thereafter.

There have already been a lot of “fan applications” that let you follow a particular show on Facebook, but these have been custom jobs. The SplashCast player makes it easy for companies to create a multimedia fan application of their own.

I continually hear stories of Facebook application developers getting offers for work from companies looking to get on Facebook. White label applications like this may be a way to automate that process.

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  • Uhm…Chris Brown isn’t a rapper.
    He’s a singer
    http://en.wikip...ki/Chris_Brown_(singer)

  • @Jemar

    Great catch! Oh wait… it’s not even mentioned in the article.

  • I’ve been saying it from the get go – SplashCast ROCKS. I in fact used it twice today (two different posts) – one of me recording via my Facebook sc app, and the other one was the reason I like SC – I was able to put together a one player package of all the LC video contest entries to date.

    Rex

  • There is a site that is getting noticed by the likes of ABC – mefeedia.com. They have a social video discovery site.

    http://www.bizo...e-you-watching/

  • Can we please talk about something else other than facebook? It seems like every other article on TC in recent weeks is about facebook.

  • It’s time for our daily dosage of Facebook press on TC. Open up………..

  • Stop w/ the Facebook - August 1st, 2007 at 1:03 pm PDT

    Facebook is the new Paris Hilton

  • It is very evident the writing staff at TC do not give a rip of what readers think of all this FaceBook crap. ENOUGH ALREADY. Hells Bells, just have Arrington make it known to Zuck he wants to sell TC to FB and get it over with.

  • Splashcast is a pretty good system. I like it.

  • I’ve used SplashCast and like it. It is great to see a player that is completely and wholly embracing Media RSS (video feeds).

    Video feeds are game-changing. Video feeds enable you to watch what you want, when you want it. It is also a great way for the content producer track their viewership, and also provides context for targeted advertising. Nice job, Splashcast!

  • Last time I checked on facebook SplashCast had somewhere around 3,900 installed based on FB (that was including me – and I used it once). Now that is far from impressive – isn’t there about 28 million registered users on FB. And Splash cast made a big investment in FB and thats what they got for users.

    OK TC stop partronizing your alum at SplashCast – enough already. Wirte about something worthwhile – enough of FB coverage. TC and that VC at Bay Partners are the last two drunks stooped over the stale kool aid at the FB App Exchange Party. You loose a few readers – that VC is going to loose a few million for his limited partners funding FB applications.

    Had enough of TC – just removed TC RSS feed from my Attensa Outlook Reader. After a year and a half of daily reads, TC is going from essential reading list to the junk email folder.

    Adios boys.

  • AZ – I think that a previously covered web 2.0 startup announcing a distro deal with a major media brand is newsworthy no matter who’s involved with the company.

    Re our numbers in FB – we’re certainly hoping they’ll grow substantially (we’re hoping deals like this will facilitate that of course) but our basic product is a high-engagement app used largely by serious self-publishers. We do have far more users outside of Facebook. These apps, also, aren’t reflected in the FB numbers for our basic publishing app. Our core app is not, however, like some of the apps on FB that have huge numbers of users but offer super-limited functionality. We’re hoping these branded apps administered and co-promoted by large publishers will bring in the big numbers of end users looking for the end product of our rich publishing functionality.

    Re yanking TC from your Attensa reader, that’s a shame – but go Attensa! They’re our neighbors down the road here in Portland and they do good work.

  • “TechCrunch and Facebook sitting in a tree, K.I.S.S.I.N.G…………..”

  • Is it just me? I read the the title and thought this would be some kind of HotOrNot clone where people can vote on who has a “sexy back”!

    I was sorely disappointed…

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