Comments on: Discovery Acquires TreeHugger.com For $10million

By: Discovery Communications Launches Science and Tech News Site

Discovery Communications Launches Science and Tech News Site — Mon, 09 Nov 2009 21:37:20 +0000

[...] contributions from HowStuffWorks.com, which Discovery acquired in 2007. Discovery previously acquired environmentally focused blog [...]

By: Faire plus d argent: 10 millions de dollars par un blog écologique

Faire plus d argent: 10 millions de dollars par un blog écologique — Sun, 04 Oct 2009 17:06:52 +0000

[...] viens de lire dans TechCrunch et dans le blog de Carlos Blanco que Discovery Communication a acheté TreeHugger.com par 10 [...]

By: 10 millones de dolares por un blog ecológico « Dinero World

10 millones de dolares por un blog ecológico « Dinero World — Tue, 18 Aug 2009 03:51:25 +0000

[...] millones de dolares por un blog ecológico By dinerwordpress Acabo de leer en TechCrunch y en el blog de Carlos Blanco que Discovery Communication ha comprado TreeHugger.compor 10 millones [...]

By: Pipa Brooke

Pipa Brooke — Wed, 27 Aug 2008 10:59:49 +0000

My fave green sites are http://www.care2.com and http://ecobites.com/ i think blogs have had their day, probably why discovery now have another green site as it is too hard to change treehugger (as they will lose those precious links) but they are directing traffic from treehugger. As blogs are just too hard to navigate around. Check out care2 and ecobites.com and see what i mean, these 2 sites are full of great green info to really help us change our living.

By: Helpedia - Blog » Blog Archive » Helpedia-News vom 01.-17. Juni 2008

Helpedia - Blog » Blog Archive » Helpedia-News vom 01.-17. Juni 2008 — Sat, 05 Jul 2008 11:27:52 +0000

[...] (englisch) Nachdem Discovery Communications im letzten Jahr die Ökonewsseite/-blog Treehugger für 10 Mio. US$ übernahm, hat nun auch Disney begonnen in diesem Bereich auf Einkaufstour zu gehen und sich die Öko-Tipps [...]

By: Blogging is Changing - Are You Ready? | PureBlogging

Blogging is Changing - Are You Ready? | PureBlogging — Tue, 01 Apr 2008 14:04:00 +0000

[...] to make a difference. Well, now they’ve made a difference and a bundle of cash, having been sold to the Discovery Times Newsgroup for $10 million. It was the right niche at the right time, with the right mix of [...]

By: Complete List of 2007 Web / Technology Acquisitions » The StartUp Blog at PartnerUp

Wed, 02 Jan 2008 21:07:31 +0000

[...] is a very popular blog about green and eco-friendly topics.Press Release | TechCrunch | Mashable | [...]

By: Discovery Networks Acquires How Stuff Works For $250 Million

Discovery Networks Acquires How Stuff Works For $250 Million — Mon, 15 Oct 2007 06:18:15 +0000

[...] According to a Wall Street Journal report, Discovery plans to use the site “as the cornerstone of an effort to bring its vast library of video content to the Web.” Discovery previously acquired environmentally focused blog TreeHugger.com for $10 million in August. [...]

By: Aggregating Green Audiences « Marketing Green

Aggregating Green Audiences « Marketing Green — Fri, 31 Aug 2007 18:51:07 +0000

[...] Cleantech purchased InsideGreentech.com. All of this consolidation activity follows Discovery’s acquisition of Treehugger, the leading green blogging site, at the beginning of the [...]

By: Universe_JDJ’s Blog » Discovery Acquires TreeHugger.com For $10million

Sat, 11 Aug 2007 14:51:07 +0000

[...] read more | digg story [...]

By: cpl

cpl — Thu, 09 Aug 2007 16:28:08 +0000

http://www.roamoo.com/ is my latest favorite site

By: tom

tom — Thu, 09 Aug 2007 02:14:13 +0000

felicidades por la venta y a seguir creciendo

By: Mickipedia » Blog Archive » links for 2007-08-02

Mickipedia » Blog Archive » links for 2007-08-02 — Fri, 03 Aug 2007 19:17:38 +0000

[...] Discovery Acquires TreeHugger.com For $10million Oh my science! Way to go, Treehugger! [...]

By: Greenie

Greenie — Fri, 03 Aug 2007 12:56:38 +0000

This is my fav green site http://www.care2.com

By: Jeremy

Jeremy — Thu, 02 Aug 2007 17:00:38 +0000

Good for treehugger, and it makes Discovery that much better of a company in my eyes. Corporations can’t be too environmentally friendly.

By: Socialpyramid

Socialpyramid — Thu, 02 Aug 2007 16:28:26 +0000

Wow, I couldn’t agree with Steve Elbows more. Well said! Every social movement works on a full spectrum of types of people and actions. Generally, to be successful you need many, many approaches. You need to reach as many people as possible, but everyone will contribute (or oppose) in slightly different ways. You need green media as well as protestors, the hard core crowd as well as the very green lite crowd.

You’re going to see big business and tiny nonprofits in the green sphere for many years to come. Hopefully, the overall inertia will be in a positive direction. Treehugger and Discovery are doing their parts, and everyone else needs to do theirs.

It’s easy to say: just give the money to direct charity. But human and natural socieities are so much more complicated. That’s like telling the Red Cross not to hold expensive fundraising galas: they do it because spending money on such things makes them more money down the line. Things are subtle.

By: syawal

syawal — Thu, 02 Aug 2007 04:02:48 +0000

congrat to treehugger.com, It was my best green site.

By: Dr O

Dr O — Thu, 02 Aug 2007 03:44:39 +0000

Adam:

At least on Gizmodo, the companies can advertise Blu Ray and LCDs, on Trehugger they currently advertise reusable shopping bags.

By: Jason

Jason — Thu, 02 Aug 2007 01:53:22 +0000

TreeHugger.com has a Quantcast tracker on their site, so you can see that their exact traffic is 1.78 mil uniques/month: http://quantcas.../treehugger.com. Saying that Gizmodo gets 20 times more uniques is ridiculous.

By: Adam

Adam — Thu, 02 Aug 2007 01:41:05 +0000

@Dr O you have to also look at the uniqueness of the site. Gizmodo has many competitors in the area of Tech, so $200 million might be a little much. But with some of the deals i see going off everyday i wouldn’t be surprised if $100 million wouldnt be out of reach. Treehugger has a very focused and active following, being green takes effort. Sitting at home with your Blu Ray player watching 300 on the 52″ 1080p LCD does not. Even though I am not knocking doing that. Treehugger readers are most likely Discoveries main audience and to be able to purchase 1.4 million viewers a month is a great (even though i hate the word because it reminds me of Bernie Ebbers) “synergy”.

By: Garth

Garth — Thu, 02 Aug 2007 01:40:58 +0000

Looks like they have quite few more visitors than techcrunch

http://siteanal...h.com?metric=uv

(Those keywords on the side are hilarious.)

Dr O, it is not about the amount of traffic, but the quality, share and the brand. Nerds and geeks provide a lot of traffic to various sites which have very low advertising rates. This is a site with a mainstream audience, share in the green space, and a good brand (which is also a keyword).

By: Dr O

Dr O — Wed, 01 Aug 2007 23:35:08 +0000

If Treehugger gets only 1.4 million unique visitors a month, and, lets say, Gizmodo 20 times more, does it mean that Gizmodo’s market value is ~200 mln? I don’t thinks so. Looks like Treehugger folks made some good money on a complete hype.

By: Steve Elbows

Steve Elbows — Wed, 01 Aug 2007 23:34:48 +0000

Well elvirs, I know what you mean. There will be a lot of different sorts of green business, lots of different motives, and some of it will just be about money. To some it will be a fad or fashion, the latest style of marketing. Some will think they are being green and helping but will actually be doing more harm overall than if they didnt exist. Some will do a lot of good and have just a few downsides. Some will be genuinely sustainable & green, eventually. Many services that may not be marketed as green may actually be doing some good. eg downloading music isntead of buying it on CDs, uses less oil I would guess.

I dont think Discovery would have done more good spending the 10 million on a specific physical green activity. Humans in general are responsible for these issues, and so education and changing behavior is a very important part of the green revolution, and as discovery are a media entity I think they should so the stuff they know best, and so buying something like Treehugger makes sense.

Theres going to be a lot of mone in green stuff, and its going to be overexposed and quite a lot of people will end up cynical about it in one way or another, especially if the general greening of corporate marketing continues at the current pace.

The funny thing is that ultimately, humans arent going to be able to buy themselves out of these environmental or energy problems. Whilst some of the reduction will be done in cool ways that involve new habits, internet groovyness instead of travelling, and other things that people can get all positive about and others can profit from, at some point there will probably need to be a reduction in consumption and what does that mean for an economy whose god is growth?

Soylent green is people

By: elvirs

elvirs — Wed, 01 Aug 2007 23:16:21 +0000

ok now lets face it.
both discovery says it delivers the nature to people over tv to i donno make them more environment aware and treehugger is there to inform people about environmental issues, news and other stuff.
now, if discovery had spent this 10 mln dollars on planting trees or cleaning waste water they would have made huge contribution to make the earth a greener place.
now i am feeling like this all stuff, like going green and everything is just a new business, new money. thats all.

By: jarowh

jarowh — Wed, 01 Aug 2007 22:43:25 +0000

Congrats. Discover is great. Treehugger is great. Good purchase. Good thinking.