Tangler’s Embedded Discussions
Michael Arrington
47 comments »
Australian startup Tangler has created a next generation forum product that allows real-time discussions to occur without page refreshes. Their forum product is both synchronous and asynchronous - meaning it competes as much with Meebo (web based chat) as it does with existing forum applications. Users can also easily embed rich media into the discussion.
We first wrote about Tangler in February 2006, when it was deep in a development. They’ve been quietly working with beta partners for the last six months, and recently opened their doors to allow anyone to create a new forum. Last week, the 1,000th forum was created on Tangler.
Tangler forums are also decentralized. Any discussion/forum can easily be embedded in a third party website or websites. The discussion occurs simultaneously on all instances of the forum. See here for an example of an embedded forum.
Examples of startups using Tangler as their forum include Weewar, Particls and Omnidrive.
See our recent coverage of Meebo Rooms as well. It is interesting to see web chat and forums colliding towards the same end product.





Congrats on beta testing embedding. I think embedding and distributing conversations will be big, especially for the blogosphere. But then again I may be biased as I am an angel in Tangler
I can see this one going somewhere. I give it three weeks until Google buys it for ~300M.
I wonder if mixing async and sync discussion really works? I can see it being super for some forum types, but not alll.
This is an excellent gimmick but unless they can successfully license this auto-refresh technology their revenue streams will dry up as soon as the novelty wears off. By that time this feature will be replicated in every major forum package.
Can I use this to replace my forum on my site? What about customizing or skinning?
Found this stuff on the site http://blog.tangler.com/?page_id=197
looks like it’s coming…
@chris: it’s a cool feature, but i think the really good thing could be that there are lots of forums in one place. if you can customize it, yet still be part of the network I think you’d see a lot more people actually using it becuase they wouldn’t need to register. A little like ezboard i guess
I like this a lot. About time forums got a kick in the ass. They’ve been lame for too long.
Yep, skinning is around, you can see an example here.
Weewar Tangler Forum;
http://www.tangler.com/group/7466/discuss/
Integration is coming soon.
Cheers.
Ajax rocks.
This sounds cool, you lose a MAJOR SEO benefit of having your comments indexed.
I like it! We were trying to do something like this using Meebo and also inCircles… however we create tens of thousands of virtual pages - one for each show/concert, and that stressed ‘em out. So right now we’re using js-kit lightweight comments. I’d consider trying tangler if… you didn’t have to ‘join’ or ‘register’ for their service. It has to integrate like part of whatever site is embedding, with LOW FRICTION
It IS interesting to see these technologies converging - lots of opportunities here!
Tangler will be implementing OpenID asap and we plan to offer account association and other user authentication option when plugging Tangler into existing user bases or apps.
Agree on the low friction.
what a a piece of crap
Hey Buxr, you’re right about SEO not hitting the comments right now. This is just an alpha of the embedding system, so a ton of things to get right: moderation, search, reputation, RSS feeds, skinning.
At the moment this isn’t intended to be a replacement for comments, it’s an augment for forums to integrate with web sites. I wrote a little more about this on my blog.
http://blog.martinjwells.com/2.....ommenting/
And thanks for the feedback.
Martin Wells
CEO, Tangler
We’re also looking for companies that want to help us test the next version of Tangler - which allows you to run a version integrated with your site. Some more info:
http://blog.tangler.com/?page_id=197
Email us if you’d like to be involved.
this is sexy
This could rock if they get enough forums using it.
With Full-Duplex Ajax module and Lighttpd web server you can easily create refreshing web pages. Moreover it is very easy to integrate existing web forum software written in PHP with the FdAjax.
1
Oh, what a tangled world wide web we weave (say that five times fast)
I’ve been thinking about adding this type of ajax real time discussion at vocalnation, but this thing is only useful if you have a lot of people commenting on the same thread at once.
I agree with Tony, this is only useful if you have a lot of people commenting on the same thread at once.
@23
Check how “Hyde Park Chat FdAjax example” works. Use Firebug and you’ll see that there is no any server polling. On server side, one web server process handles thousands of open and idle Ajax connections. Thanks to this you can run the web server on a cheap virtual dedicated server.
So, it’s like Pibb.com, only slower and doesn’t use OpenID yet. Tangler’s got us on skinning so far though, but at the rapid pace Pibb is growing (the slightest user suggestion turns into a full-fledged feature in an alarmingly short amount of time), I assume we’ll have skins/themes in no time at all.
This is very cool! I am using Meebo now on my site; will definitely look into this. Would be nice to have customization capabilities similar to Meebo.
Wow… what an amazing piece of software. This has to be the greatest forum software ever. I don’t get any of these features from vBulletin. Imagine, they even own my customers! Imagine, they save me like 10min from setting up my own phpBB forum. Amazing stuff.
That’s it. I wanna buy this company. I’ll pay $500mm. Do we have a deal?
@Mike
I think you miss the point that for the majority of internet users, setting up their own vBulletin site would technically impossible. With a service like Tangler niche groups of people can easily create and then communicate in micro forums.
I don’t think I’ve seen a forum system with desktop notification (like instant messaging). That’s really cool.
This is going to go gang-busters. Nuff said.
@Martin (and Buxr):
I agree on the Ajax vs static SEO point. We’ve found a nice hybrid solution for Fluther.com (our flitered Q&A site). Basically, you do both: when users (or search engines) load a page, it comes in as static HTML, and all future discussion goes back and forth as Ajax.
Thus, you get the advantages of both. It was a little more complex to set up, but it’s worked well for us… and we’re already seeing a significant amount of organic traffic from search engines. I think you could benefit from this approach as well.
You can take a look yourself at Fluther.com”.
Congrats on the site. It looks good.
“I think you miss the point that for the majority of internet users, setting up their own vBulletin site would technically impossible”
And an average Internet user would need his own forum software for what exactly?
The no post-back is a nice feature, very nice feature. Though with AJAX, not unexpected nor unique.
We’ve been using Tangler as our primary support and community interaction platform for Particls feedback and it has been fantastic.
Going so far as having users say to us that our forums and peer support is the best they have ever experienced.
The real-time nature of the discussion along with the Archiving of the discussion means that we are able to have a public discussion with users while also building up a historic record of solutions and ideas.
We’re looking for ways to integrate it further in the overall app as well!
Thats all wonderful but how does it work with SEO? I havent tried the product but I’m guessing, if its AJAX, search engines arent going to index it.
Right now the search engines will not index the actual discussions in Tangler because they are only accessible via javascript (ajax). This is something that can be fixed by making a version of the content available to the search engines without using javascript.
We plan to add support for that in the next few releases.
I’ve been playing with Tangler for a couple of days now and I have to say the review doesn’t do it justice. This really is a leap for forums and I can see why their community raves about it. The real-time with the notifier makes it amazingly responsive, like no other forums I’ve seen (the desktop popups drive back the top users). When it gets going, it really gets going.
If you look at some of those groups, they are building really significant community because their users are talking to each other, and they’re doing it a *lot*. The message rate for my forums is already 10 times anything else I’ve used.
They need to add a few things though: like RSS, user defined skins, domain support and some way to link authentication so I can integrate. If they do this and get it right Tangler could well completely dominate forums from here on. Add to that the centralization of the discussion, distribution through embedding and the social networking that comes along the way and I would not be surprised if you see them attracting ten of thousands of forums.
Hey guys, we’ve created a Tangler forum for discussion integration with other sites.
http://www.tangler.com/group/2500/discuss#
Love to get your feedback.
@Darsi - You are correct, be on the look out for cool things coming from the Pibb camp very soon!
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