StyleMob: For Women Who Like Clothes
by Duncan Riley on July 31, 2007

stylemob1.jpg“Street style community” StyleMob will go public Thursday with a product that is part Hot or Not, part fashion magazine and part MySpace.

Like Hot or Not, StyleMob encourages users to upload photos to be scored by other users. The concept is that users share their fashions with other users, be that store clothing, created clothing or a combination therein.

StyleMob also takes on aspects of social networking sites such as MySpace. Users have profiles, comment walls and friends. StyleMob members can post advice questions (examples provided include “Should I keep plucking my eyebrows?” or “What should I wear to my interview?”) to their own personal “StyleCouncil”, a team of personal stylists made up of friends and Specialists they find on StyleMob.

Co-founder Sasha Cagen describes StyleMob in a way that I can’t possibly do as a man, “Our early members tell us StyleMob is more than a website, it’s a mindset and a way of life. StyleMob is about injecting creativity into getting dressed every morning. It’s about getting inspiration from other people whose taste and budgets match their own.”

See our previous coverage of other sites in this space here.

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  • I can see one of these fashion dedicated social networks really taking off. If the knitting market can bear a functioning and successful network then a fashion dedicated site should be able to make some head room. I do like the hot or not type functionality but not sure if its enough to get the draw thats needed. I really think they should close things off and limit invites, that seems to be the way to make these things seem cool!

  • It would be cool to see a breakdown of all the current fashion social networks to see which ones would be best for the average fashionista! Any takers?

  • Scarpella Doito - July 31st, 2007 at 4:32 pm PDT

    You need to sign up in order to vote or see results, I hate websites cocky enough to think I will sign up after spending all of one minute on the site.

  • Popsugar is already killing this market.

    Greens and grays??? Obviously a bunch of nerds who’ve never talked to a living female designed the site.

  • A social network for everyone. Hooray.

  • “in a way that I can’t possibly do as a man”

    yeah. just reading that passage made me want to put on pleated khakis, a convention t-shirt and Tevas.

  • This site is target at hipsters more then “women who like clothes”. Theres also a section for men too.

    From browsing the site for 20min this is mainly for trendy youth not high fashion euro-trash.

  • Interesting….

    “…in a way that I can’t possibly do as a man…”

    Is it just me or does the person in the picture looks like a guy wearing a pink wig?

    Duncan, where was your creativity? You just needed to put yourself in the moment like the ech..hemm…guy in the pic did, to write your post.

  • Its good that this is for “women who like clothes”. “Women who hate clothes” would probably be a porn site.

  • Len
    lol :-) 8 years of marriage has taught me never to presume that you can ever possibly know what a women would like…aside from diamonds and Channel No 5 :-)

  • I think its an interesting site. Not so sure about the colours though people have different tastes but that aside it could be appeal to a number of people. Unfortunately I am not one of them.

  • Has anyone noticed that the Stylemob and Techcrunch colors are basically the same?

  • Fashion Fotos, add http://www.voteinstyle.com to your list. They’ve been around for at least a couple months now and got headlined on fabsugar/popsugar right off the bat.

  • f*ck gender roles - August 1st, 2007 at 4:47 am PDT

    I don’t get the point – for women who like clothes – In a way that I cant possibly do as a man – …
    What has style to do with gender?
    Maybe TechCrunch and even some of the commenters should ponder a bit on gender roles and sexism…

  • We were actually able to take a look at the StyleMob beta a while back and it’s really targeted to the vintage-hipster crowd as one of the other commenters mentioned. Basically think Williamsburg, Brooklyn or Mission District, San Francisco. It’s definitely a niche audience but one that posts loads of pictures of themselves online (flickr has some pretty huge groups dedicated to the subculture).

    I guess after hours of thrift shopping you just *have* to share :-)

  • Fashion Fotos – Another social shopping site to add to the list is ShopStyle (whom I work with). The site combines community and commerce – after all, what’s so fun about being inspired by your friend’s great “find” if you can’t buy it for yourself. Check out the site when you get the chance. I’m hoping its classic look and colors resonate with you.

    I also have the breakdown of the current social shopping sites. You’re more than welcome to it though, Duncan, perhaps you’d like to take on the task of covering the category! Your wife would probably make for an excellent research partner.

  • I think it’s great that the colors aren’t pink like most fashion sites doing this kind of thing. Here is one review that hits on it: http://amediaci...r-social-media/

  • If you are looking to purchase or advertise garments, jewelry products or fashion accessories, then you must do it on http://www.clickindia.com

    It offers wonderful platform for advertisers to post their products online for the buyers to view and decide.

  • If you want to date some one in a new or old car with a suit or casual dressing and want the list of all things needed for it then you can get it or even post your ad for free at http://www.hindlist.com

    This is still new and growing but it is worth a watch and post all things because it has all sections a human needs

  • The site looks nice and can be a excellent startup. One thought that comes to my mind is they can do a unique feature for latest offers and sale in the local community as an add on.

    Local community ads makes a huge difference to business and usually classifieds can be posted on sites like http://www.sulekha.com or http://www.meramaal.com.

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