Comments on: IAC Up, Ask Down In Second Quarter http://www.techcrunch.com/2007/07/31/iac-up-ask-down-in-second-quarter/ Startup and Technology News Thu, 24 Jul 2008 22:10:46 +0000 http://wordpress.org/?v=2.5.1 By: Paolo http://www.techcrunch.com/2007/07/31/iac-up-ask-down-in-second-quarter/#comment-1530889 Paolo Wed, 01 Aug 2007 12:29:45 +0000 http://www.techcrunch.com/2007/07/31/iac-up-ask-down-in-second-quarter/#comment-1530889 Hello there sorry Duncan but I really don't get it. Are you talking about this company: http://tinyurl.com/3dwug8 ? If so, I don't really see any positive signal there... The other way round... Barry Diller said, "We are not satisfied with these results - whether driven by market conditions or our own hand - and are taking every appropriate action to have the back half of the year reflect a demarcation point to a 2008 more reflective of our ambition." /best Paolo Hello there

sorry Duncan but I really don’t get it. Are you talking about this company: http://tinyurl.com/3dwug8 ? If so, I don’t really see any positive signal there… The other way round… Barry Diller said, “We are not satisfied with these results - whether driven by market conditions or our own hand - and are taking every appropriate action to have the back half of the year reflect a demarcation point to a 2008 more reflective of our ambition.”

/best

Paolo

]]> By: Dominic http://www.techcrunch.com/2007/07/31/iac-up-ask-down-in-second-quarter/#comment-1529325 Dominic Tue, 31 Jul 2007 22:44:55 +0000 http://www.techcrunch.com/2007/07/31/iac-up-ask-down-in-second-quarter/#comment-1529325 Should have never changed it's name. That alone changed the user base. Should have never changed it’s name. That alone changed the user base.

]]> By: Duncan Riley http://www.techcrunch.com/2007/07/31/iac-up-ask-down-in-second-quarter/#comment-1529318 Duncan Riley Tue, 31 Jul 2007 22:41:12 +0000 http://www.techcrunch.com/2007/07/31/iac-up-ask-down-in-second-quarter/#comment-1529318 Sniffer I didn't say IAC was dragged down by Ask, I noted that Ask declined. Not sure how much more clearer I could be. Sniffer
I didn’t say IAC was dragged down by Ask, I noted that Ask declined. Not sure how much more clearer I could be.

]]> By: trade dvds GURU http://www.techcrunch.com/2007/07/31/iac-up-ask-down-in-second-quarter/#comment-1529313 trade dvds GURU Tue, 31 Jul 2007 22:39:30 +0000 http://www.techcrunch.com/2007/07/31/iac-up-ask-down-in-second-quarter/#comment-1529313 IAC would be HUGE if it had SwitchPlanet.com in its portfolio. :) Dump Ask.com and move us right in its place! IAC would be HUGE if it had SwitchPlanet.com in its portfolio. :)

Dump Ask.com and move us right in its place!

]]> By: tessastewart http://www.techcrunch.com/2007/07/31/iac-up-ask-down-in-second-quarter/#comment-1529295 tessastewart Tue, 31 Jul 2007 22:27:54 +0000 http://www.techcrunch.com/2007/07/31/iac-up-ask-down-in-second-quarter/#comment-1529295 So, do geeks like Ask.com? Is the product worthy? Or is it a bad product, that tried to use advertising to make a difference. Sometimes no matter how brilliant or horrible your advertising is -- or how MUCH you advertise -- it just doesn't make up for a product that isn't good or has something new to offer. Google has just become a synomyn for online search -- how do you beat that? What would all you smartypants have done to solve Ask.com's problem? So, do geeks like Ask.com? Is the product worthy? Or is it a bad product, that tried to use advertising to make a difference. Sometimes no matter how brilliant or horrible your advertising is — or how MUCH you advertise — it just doesn’t make up for a product that isn’t good or has something new to offer. Google has just become a synomyn for online search — how do you beat that?

What would all you smartypants have done to solve Ask.com’s problem?

]]> By: Sniffer http://www.techcrunch.com/2007/07/31/iac-up-ask-down-in-second-quarter/#comment-1529289 Sniffer Tue, 31 Jul 2007 22:25:32 +0000 http://www.techcrunch.com/2007/07/31/iac-up-ask-down-in-second-quarter/#comment-1529289 Duncan, you are an idiot. Read the release and the info and you'll see that IAC was dragged down by Ticketmaster and HSN not Ask. Duncan, you are an idiot. Read the release and the info and you’ll see that IAC was dragged down by Ticketmaster and HSN not Ask.

]]> By: Harrison http://www.techcrunch.com/2007/07/31/iac-up-ask-down-in-second-quarter/#comment-1529224 Harrison Tue, 31 Jul 2007 21:50:05 +0000 http://www.techcrunch.com/2007/07/31/iac-up-ask-down-in-second-quarter/#comment-1529224 I agree with you, Sung. Their "Algorithm" campaign seems like a disaster. It's too geeky for the general public, yet most geeks don't like it. I agree with you, Sung. Their “Algorithm” campaign seems like a disaster. It’s too geeky for the general public, yet most geeks don’t like it.

]]> By: Sung http://www.techcrunch.com/2007/07/31/iac-up-ask-down-in-second-quarter/#comment-1529125 Sung Tue, 31 Jul 2007 20:51:33 +0000 http://www.techcrunch.com/2007/07/31/iac-up-ask-down-in-second-quarter/#comment-1529125 "The Algorithm isn’t popular" - exactly. JM - what type of goals do you think they were successful with? 1) Building buzz / awareness - nope 2) Casting Ask in a positive light to consumers - nope 3) Casting Ask in a positive light to customers (search engine marketers) - nope 4) Driving traffic to the site - nope 5) Increasing search market share - nope Spending $100 million with Google would have given them results that were likely 10 times more effective and actually increased their market share. “The Algorithm isn’t popular” - exactly.

JM - what type of goals do you think they were successful with?

1) Building buzz / awareness - nope
2) Casting Ask in a positive light to consumers - nope
3) Casting Ask in a positive light to customers (search engine marketers) - nope
4) Driving traffic to the site - nope
5) Increasing search market share - nope

Spending $100 million with Google would have given them results that were likely 10 times more effective and actually increased their market share.

]]> By: Danio http://www.techcrunch.com/2007/07/31/iac-up-ask-down-in-second-quarter/#comment-1529035 Danio Tue, 31 Jul 2007 20:03:13 +0000 http://www.techcrunch.com/2007/07/31/iac-up-ask-down-in-second-quarter/#comment-1529035 JM obviously works for Crispin, Porter + Bogusky. Let's face it...the ads may not have been the only reason Ask seeing an uptick in revenue, but they certainly didn't help. A partnership with Ask a Ninja is meaningless if there's no money behind it. JM obviously works for Crispin, Porter + Bogusky. Let’s face it…the ads may not have been the only reason Ask seeing an uptick in revenue, but they certainly didn’t help. A partnership with Ask a Ninja is meaningless if there’s no money behind it.

]]> By: DJ http://www.techcrunch.com/2007/07/31/iac-up-ask-down-in-second-quarter/#comment-1529011 DJ Tue, 31 Jul 2007 19:51:11 +0000 http://www.techcrunch.com/2007/07/31/iac-up-ask-down-in-second-quarter/#comment-1529011 > The second quarter decline comes despite a > $100 million Crispin, Porter + Bogusky advertising campaign That post was supposed to read "comes *because* of a $100 million...", right? The Algorithm isn't popular. > The second quarter decline comes despite a
> $100 million Crispin, Porter + Bogusky advertising campaign

That post was supposed to read “comes *because* of a $100 million…”, right?

The Algorithm isn’t popular.

]]> By: JM http://www.techcrunch.com/2007/07/31/iac-up-ask-down-in-second-quarter/#comment-1529008 JM Tue, 31 Jul 2007 19:49:23 +0000 http://www.techcrunch.com/2007/07/31/iac-up-ask-down-in-second-quarter/#comment-1529008 Sung Are you sure about that? Do you work for the agency or Ask? Do you know the campaign goals. You may have thought it was awful, but Ask had some wins on this one, especially there Sponsorship of Ask A Ninja. Sung

Are you sure about that? Do you work for the agency or Ask? Do you know the campaign goals. You may have thought it was awful, but Ask had some wins on this one, especially there Sponsorship of Ask A Ninja.

]]> By: kent http://www.techcrunch.com/2007/07/31/iac-up-ask-down-in-second-quarter/#comment-1528939 kent Tue, 31 Jul 2007 19:19:01 +0000 http://www.techcrunch.com/2007/07/31/iac-up-ask-down-in-second-quarter/#comment-1528939 The Crispin, Porter + Bogusky advertising campaign for ask has to be one of the worst campaigns in history....the billboards failed to generate the controversy it intended to, the commercials on tv was confusing in terms of message. I mean, if you had never heard of ask, how does having kato kaitlin as the centerpiece of the commercial make ask appealing at all? If they wanted to get a d-list celebrity, at least get someone who had some credentials...maybe a former child star? Just look at the resurgence of vh1 thanks to all those reality shows starring former tv stars. The Crispin, Porter + Bogusky advertising campaign for ask has to be one of the worst campaigns in history….the billboards failed to generate the controversy it intended to, the commercials on tv was confusing in terms of message. I mean, if you had never heard of ask, how does having kato kaitlin as the centerpiece of the commercial make ask appealing at all?
If they wanted to get a d-list celebrity, at least get someone who had some credentials…maybe a former child star? Just look at the resurgence of vh1 thanks to all those reality shows starring former tv stars.

]]> By: Sung http://www.techcrunch.com/2007/07/31/iac-up-ask-down-in-second-quarter/#comment-1528935 Sung Tue, 31 Jul 2007 19:15:22 +0000 http://www.techcrunch.com/2007/07/31/iac-up-ask-down-in-second-quarter/#comment-1528935 Why would the advertising campaign result in increased traffic and revenue? Its one of the worst advertising campaigns in history!! Why would the advertising campaign result in increased traffic and revenue? Its one of the worst advertising campaigns in history!!

]]> By: Al Ramirez http://www.techcrunch.com/2007/07/31/iac-up-ask-down-in-second-quarter/#comment-1528933 Al Ramirez Tue, 31 Jul 2007 19:14:36 +0000 http://www.techcrunch.com/2007/07/31/iac-up-ask-down-in-second-quarter/#comment-1528933 The big deal about Ask.com is that IAC is Barry Diller's company. They own ticketmaster, city search, match.com, lendingtree.com, and HSN. WHile most of their properties seem to be real leaders Ask.com just doesn't seem to have the mojo that google and yahoo do. The big deal about Ask.com is that IAC is Barry Diller’s company. They own ticketmaster, city search, match.com, lendingtree.com, and HSN. WHile most of their properties seem to be real leaders Ask.com just doesn’t seem to have the mojo that google and yahoo do.

]]> By: James Thomas http://www.techcrunch.com/2007/07/31/iac-up-ask-down-in-second-quarter/#comment-1528907 James Thomas Tue, 31 Jul 2007 18:56:27 +0000 http://www.techcrunch.com/2007/07/31/iac-up-ask-down-in-second-quarter/#comment-1528907 IAC owns several major properties, ask.com being one of them. they also own bustedtees and collegehumor. IAC owns several major properties, ask.com being one of them. they also own bustedtees and collegehumor.

]]> By: Jono http://www.techcrunch.com/2007/07/31/iac-up-ask-down-in-second-quarter/#comment-1528903 Jono Tue, 31 Jul 2007 18:53:33 +0000 http://www.techcrunch.com/2007/07/31/iac-up-ask-down-in-second-quarter/#comment-1528903 What is IAC and how is it related to Ask.com? What is IAC and how is it related to Ask.com?

]]> By: JM http://www.techcrunch.com/2007/07/31/iac-up-ask-down-in-second-quarter/#comment-1528902 JM Tue, 31 Jul 2007 18:53:23 +0000 http://www.techcrunch.com/2007/07/31/iac-up-ask-down-in-second-quarter/#comment-1528902 Ducan Why so biased when it comes to Ask and their advertising? Ducan

Why so biased when it comes to Ask and their advertising?

]]>