July 30, 2007

While Rome Burned, Amp’d Used Venture Capital On Porn

Duncan Riley

52 comments »

ampd.jpgYou just know that this is going to end in a Hollywood movie.

Matt Marshall at Venture Beat has the scoop on what the Amp’d team were spending part of their $360 million in venture capital on: porn.

According to the asset list from the Apm’d fire sale, the company acquired at least 100 porn DVDs; least that’s the number listed for the auction (we’d presume additional DVD’s were probably taken home).

As Matt put it so well “We’re still wondering how venture investors such as Redpoint (which lost $25 million in this) and Highland (which lost $50 million) could have let this happen.”

Amp’d declared bankruptcy June 2 owing $100 million.

Full coverage of the Amp’d meltdown on TechCrunch here.

UPDATE: A correction printed at Venture Beat notes that these might not have been DVD’s, but some sort of X rated content Amp’d produced, they look like DVD’s and certainly we are unwilling to repeat the names of them here to prove the point. Aside from the still very valid questions about how Amp’d blew $360million in funding and ran up $100million in debt, there are now some interesting questions as to why a company primarily marketing to teens was producing X-Rated content.

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  1. Tim

    Hmmm, that must have been some pretty expensive porn to sink the company $100 Million. =^)

    Well, you need something to keep the morale up. and down. and up. and down…

  2. gettit

    Good gravy that sounds like the kinds of genius decisions I’d make.

  3. sky

    They probably set up a studio to do their own recording :)

  4. techmine

    @Tim hahaha…

  5. bob cobb

    Yeah, it was the porn that put them out of business and not their terrible company and business idea that was destined to fail.

  6. No Surprise

    At least somethings at the company were “amp’d”. ;-)

  7. jayco614

    So they found porn DVDs… what’s the big deal?

    Cheers,
    H. Hefner

  8. Louis-Eric

    Did the Asset Managers keep an arm’s length relationship with these wankers ?

    (re-reading… nope, I can’t fit one more in there)

  9. Jesse

    Pathetic

  10. Tcruncher

    Duncan ….. must have loved looking around for that image! :)

    You didn’t by chance work for amp’d did you ? lol

    :)

  11. Markus

    I keep hearing mobile providers make upwards of 30% of their revenues from porn.. Not surpising AMP would do that.

  12. jason

    These are not porn DVD’s. these are some of Ampd’s content that they streamed to users, bad boring content, but just content. You will notice that they are listed under intellectual property. I’ve seen these episodes they are just some girls talking, Ampd didn’t have any nudity on their network.

  13. PixelRobot

    Porn makes the Internet go ’round, people.

  14. Scott

    I KNEW THERE WAS A REASON I LIKED THEM!

  15. Adrian Keys

    “These are not porn DVD’s. these are some of Ampd’s content that they streamed to users, bad boring content, but just content. You will notice that they are listed under intellectual property. I’ve seen these episodes they are just some girls talking, Ampd didn’t have any nudity on their network”.

    Jason…thanks…changes the complexion altogether!

  16. Scott

    who cares….we’re techies……we love porn! Or is it Trekies? I cant remember.

  17. Allen Stern

    Where does it list that these are DVDs?

  18. Ning is Not Yours

    in a few years time… those DVDs will be worth millions

  19. Erik

    Facts are overrated.

  20. Gary

    Jeez… If I’d have known they had porn I would have signed up.

  21. Rob

    it’s all IP for content distribution.

    inaccurate report, no reason to trample on Amp’d with this article.

    check page 10 of the auction list.

    “Gold Diggers - Asian Divas” - now check out the URI below…

    http://ampdlive.ampd.com/utils.....p;qRP=2398

  22. John Minnihan

    That’s a lot of porn… but seriously, where were the adults while this happened?

  23. Duncan Riley

    Allen
    There was (I presume still is) a link on Matt’s post at Venture Beat, I didn’t want to direct link (to the doc) as it’s not fair on Venture Beat given it’s their scoop.

    To the others claiming it’s not hardcore, some of them even have the word hardcore in the title and I actually had to hold back on writing some of the titles, they were both hilarious and unprintable at the same time :-) I did notice they were listed under IP, however so were the 50″ plasmas and the other largesse items as well so I have no idea where the IP heading came from or why it was used.

  24. JM

    Damn Ducan,

    Slammed again! I am, however, surprised that Matt Marshall wouldn’t check his facts, he is a *real* journalist.

    Even Perez checks on a rumor …

  25. Erik

    Matt got it wrong.

    http://ampdlive.ampd.com/Whats.....ginals.php

    Gold Diggers is one of their shows.

    “Bush, Stinky or Sweet” was another one of their shows.

    “Doggy Style”… another show.

    Nobody said the were classy, but this isn’t evidence of their using VC money to buy porn.

    Just apologize and let it go…

  26. xxdesmus

    that’s a lot of porn…

  27. Allen Stern

    Duncan - all I was saying is that I don’t see a “dvd” listing - just a name of a program (?), so it could be Internet smut.

  28. K.

    all i want to know is who is the blond? anyone?

  29. Allen Stern

    #29 - from what I can tell from the pic it says (something)flash.com

  30. Alaska Miller

    I read the PDF. They “sound” like porn titles but doesn’t look like they were. Rather just sophomoric original content that even Adult Swim wouldn’t touch with a 10 foot pole.

  31. Duncan Riley

    Allen
    you were of course right, see corrected post. I’m still trying to get my head around exactly what it is, whether it’s video or audio content or something else.

  32. Allen Stern

    Yea - who knows - but I wouldn’t be surprised if it was adult content. I saw a show on one of the reporting shows like Dateline that mobile porn is a massive industry.

    I am still so glad I never pursued that internet marketing job with them 18 mos ago :)

  33. Jimmy

    Valleywag 2.0

  34. udontsay

    “…we are unwilling to repeat the names of them here to prove the point”

    is this not the same Techcrunch that showed no pause in reprinting the offensive and foul-spirited text from Obama’s site?

    http://www.techcrunch.com/2007.....ckobamacom

  35. Captain Obvious

    “there are now some interesting questions as to why a company primarily marketing to teens was producing X-Rated content.”

    Dude seriously, cannot you not put two and two together? I normally wouldnt post a response like this but since I can’t detect a trace of sarcasm in your “reporting” I’m guessing you really maybe having trouble with this one.

  36. Duncan Riley

    udontsay
    It wasn’t my post so I can’t comment fully, but I would say that the sexual nature of the titles here would make it unfit for print for TC in this instance. Don’t get me wrong, I’d quite happily repeat them to you in person (its not a prudish thing) but you’ve got to draw a line somewhere when it comes to print

    Jimmy
    if anything I was easy on this company, they blew $460m, I’d be surprised if there wasn’t some legal action occurring as well.

  37. Duncan Riley

    Captain Obvious
    fair call, although when you don’t point out the obvious some ppl don’t get it :-)

  38. Erik

    “I’m still trying to get my head around exactly what it is, whether it’s video or audio content or something else.”

    It’s video, it’s not porn. It’s just stupid.

    http://www.youtube.com/watch?v=zQ79bi0LQSM

  39. RG

    holy shit! Thats a lot of porn!!!
    Did they find empty Viagra bottles too?

  40. Orson

    Blond on the photo is from townflash site (just add .com). Just scroll down and she’s first on the list.

  41. Matt Marshall

    Duncan,

    I’ve corrected my post on VentureBeat. Turns out, none of this is x-rated porn.

    Sorry for the mistake. A source, reliable in the past, had forwarded the list, mentioning there were four pages of porn. Seeing what looked at first to be racy titles, I believed him, and posted. Should have checked, and apologize for misleading everyone.

  42. gonzo

    There is only one X in Mobile. . . Xobile.

  43. Claus

    But even if there was actual porn. What’s the big deal? Hardly a first. Business travellers stay at hotels that make a lot of money selling per-per-view porn.

  44. larry dinnan

    Matt,
    Please get it right and check your facts. Your recent posts have been really bad. Not high quality and not factual. Your reporting is horrible ever since you went on your own. You just got techcrunch to link to you and it was false. I hear valleywag is looking for talent. techcrunch would never hire you because their standards are too high - only the best gossip although the amp’d post was strong. As mike knows porn and sex sell. his video at the party was great.

  45. James Thomas

    Duncan,

    Is it really so hard to believe that a mobile phone company can spend $460 million? Especially given the advertising they did?

    And besides that, it’s not your duty to be judgmental, right? Given the power you’ve been blessed with, you should be aware that you’re shaping (for you, mostly, destroying) peoples careers and/or dreams.

    FYI, skinnyr isn’t dead. This month it tripled last month’s traffic and has gained 1100 new users. Oh, and it’s making money now. Just another example of you turning a positive (the redesign) into a negative (deadpool?!).

    You’re a bullshit, tabloid writer and you don’t deserve your position. It’s sad, because you actually possess writing skills.

  46. HelluvaJob

    Man that blows…

  47. jose

    I don´t know why they failed, the idea was so good…

  48. Gilou

    When are blogs going to stop relying on hearsay and deliver reliable news substantiated with facts and evidences…I guess there is an empty space to take here. Duncan it is high time you hire a fact checker.

  49. jonny

    Re: Gilou

    I’ts just a blog dude; this isn’t the mainstream media…which isn’t perfect either.

  50. Guest

    As stupid as Amp’d management and business model were, going after racy content (X-rated or not) is one of the only SMART things they could have done, and is not at all a waste of VC money. If I were their VCs, I’d be asking why there wasn’t MORE of this, and instead, why money was spent on the other unwatchable crap they had up there.

    I’m really surprised that blogs that claim to be written by experts in technology is writing a berating post about this. Hello? Adult content has been a primary driver for mass adoption of virtually EVERY media technology since the dawn of time. See also “tech adoption 101″…

    What next? A posting entitled: “Making Money is Bad”???

    Thank God you guys only write posts about companies, and don’t actually try to run them….

  51. Tom

    Amp’d has no porn :-( http://www.TomShark.com has the mobile porn.